The brand gym: a practical workout to gain and retain brand leadership
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Chichester, U.K.
Wiley
2010
|
| Ausgabe: | 2nd ed |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index "This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"-- |
| Beschreibung: | xiv, 239 p. |
| ISBN: | 9780470665046 |
Internformat
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| 100 | 1 | |a Taylor, David |d 1964- |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The brand gym |b a practical workout to gain and retain brand leadership |c David Taylor and David Nichols |
| 250 | |a 2nd ed | ||
| 264 | 1 | |a Chichester, U.K. |b Wiley |c 2010 | |
| 300 | |a xiv, 239 p. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a "This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"-- | ||
| 650 | 4 | |a Brand name products | |
| 650 | 4 | |a Product management | |
| 700 | 1 | |a Nichols, David |d 1967- |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 978-0-470-68619-5 |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Taylor, David 1964- |
| author_facet | Taylor, David 1964- |
| author_role | aut |
| author_sort | Taylor, David 1964- |
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| building | Verbundindex |
| bvnumber | BV044146180 |
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| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed |
| format | Electronic eBook |
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| id | DE-604.BV044146180 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:45:00Z |
| institution | BVB |
| isbn | 9780470665046 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029553025 |
| oclc_num | 700687368 |
| open_access_boolean | |
| physical | xiv, 239 p. |
| psigel | ZDB-30-PAD ZDB-30-PBE |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Wiley |
| record_format | marc |
| spelling | Taylor, David 1964- Verfasser aut The brand gym a practical workout to gain and retain brand leadership David Taylor and David Nichols 2nd ed Chichester, U.K. Wiley 2010 xiv, 239 p. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index "This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"-- Brand name products Product management Nichols, David 1967- Sonstige oth Erscheint auch als Druck-Ausgabe, Hardcover 978-0-470-68619-5 Erscheint auch als Druck-Ausgabe, Hardcover 0-470-68619-7 |
| spellingShingle | Taylor, David 1964- The brand gym a practical workout to gain and retain brand leadership Brand name products Product management |
| title | The brand gym a practical workout to gain and retain brand leadership |
| title_auth | The brand gym a practical workout to gain and retain brand leadership |
| title_exact_search | The brand gym a practical workout to gain and retain brand leadership |
| title_full | The brand gym a practical workout to gain and retain brand leadership David Taylor and David Nichols |
| title_fullStr | The brand gym a practical workout to gain and retain brand leadership David Taylor and David Nichols |
| title_full_unstemmed | The brand gym a practical workout to gain and retain brand leadership David Taylor and David Nichols |
| title_short | The brand gym |
| title_sort | the brand gym a practical workout to gain and retain brand leadership |
| title_sub | a practical workout to gain and retain brand leadership |
| topic | Brand name products Product management |
| topic_facet | Brand name products Product management |
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