Marketing planning by design: systematic planning for successful marketing strategy
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Chichester, England
Wiley
c2008
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references (p. [303]-328) and index |
| Beschreibung: | xviii, 350 p. |
| ISBN: | 9780470721674 0470721677 |
Internformat
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| 100 | 1 | |a Strauss, Ralf E. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing planning by design |b systematic planning for successful marketing strategy |c Ralf E. Strauss |
| 264 | 1 | |a Chichester, England |b Wiley |c c2008 | |
| 300 | |a xviii, 350 p. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references (p. [303]-328) and index | ||
| 650 | 4 | |a Marketing |x Management | |
| 650 | 4 | |a Strategic planning | |
| 912 | |a ZDB-30-PAD |a ZDB-30-PBE | ||
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Datensatz im Suchindex
| _version_ | 1804177240521441280 |
|---|---|
| any_adam_object | |
| author | Strauss, Ralf E. |
| author_facet | Strauss, Ralf E. |
| author_role | aut |
| author_sort | Strauss, Ralf E. |
| author_variant | r e s re res |
| building | Verbundindex |
| bvnumber | BV044143417 |
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| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044143417 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:44:56Z |
| institution | BVB |
| isbn | 9780470721674 0470721677 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029550262 |
| oclc_num | 649473777 |
| open_access_boolean | |
| physical | xviii, 350 p. |
| psigel | ZDB-30-PAD ZDB-30-PBE |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Wiley |
| record_format | marc |
| spelling | Strauss, Ralf E. Verfasser aut Marketing planning by design systematic planning for successful marketing strategy Ralf E. Strauss Chichester, England Wiley c2008 xviii, 350 p. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (p. [303]-328) and index Marketing Management Strategic planning |
| spellingShingle | Strauss, Ralf E. Marketing planning by design systematic planning for successful marketing strategy Marketing Management Strategic planning |
| title | Marketing planning by design systematic planning for successful marketing strategy |
| title_auth | Marketing planning by design systematic planning for successful marketing strategy |
| title_exact_search | Marketing planning by design systematic planning for successful marketing strategy |
| title_full | Marketing planning by design systematic planning for successful marketing strategy Ralf E. Strauss |
| title_fullStr | Marketing planning by design systematic planning for successful marketing strategy Ralf E. Strauss |
| title_full_unstemmed | Marketing planning by design systematic planning for successful marketing strategy Ralf E. Strauss |
| title_short | Marketing planning by design |
| title_sort | marketing planning by design systematic planning for successful marketing strategy |
| title_sub | systematic planning for successful marketing strategy |
| topic | Marketing Management Strategic planning |
| topic_facet | Marketing Management Strategic planning |
| work_keys_str_mv | AT straussralfe marketingplanningbydesignsystematicplanningforsuccessfulmarketingstrategy |