Guerrilla marketing goes green: winning strategies to improve your profits and your planet
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ
Wiley
c2010
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xxvii, 236 p. |
| ISBN: | 9780470409510 0470409517 |
Internformat
MARC
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| 020 | |a 0470409517 |c pbk. |9 0-470-40951-7 | ||
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| 245 | 1 | 0 | |a Guerrilla marketing goes green |b winning strategies to improve your profits and your planet |c Jay Conrad Levinson and Shel Horowitz |
| 264 | 1 | |a Hoboken, NJ |b Wiley |c c2010 | |
| 300 | |a xxvii, 236 p. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Green marketing | |
| 650 | 4 | |a Marketing | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1804177237758443520 |
|---|---|
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| author | Levinson, Jay Conrad |
| author_facet | Levinson, Jay Conrad |
| author_role | aut |
| author_sort | Levinson, Jay Conrad |
| author_variant | j c l jc jcl |
| building | Verbundindex |
| bvnumber | BV044141687 |
| classification_rvk | QP 600 |
| collection | ZDB-30-PAD |
| ctrlnum | (ZDB-30-PAD)EBC479859 (ZDB-89-EBL)EBL479859 (OCoLC)647848988 (DE-599)BVBBV044141687 |
| dewey-full | 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044141687 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:44:53Z |
| institution | BVB |
| isbn | 9780470409510 0470409517 |
| language | English |
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| physical | xxvii, 236 p. |
| psigel | ZDB-30-PAD |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Wiley |
| record_format | marc |
| spelling | Levinson, Jay Conrad Verfasser aut Guerrilla marketing goes green winning strategies to improve your profits and your planet Jay Conrad Levinson and Shel Horowitz Hoboken, NJ Wiley c2010 xxvii, 236 p. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Green marketing Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Corporate Social Responsibility (DE-588)7697760-2 gnd rswk-swf Umweltbezogenes Management (DE-588)4201709-9 gnd rswk-swf Marketing (DE-588)4037589-4 s Umweltbezogenes Management (DE-588)4201709-9 s Corporate Social Responsibility (DE-588)7697760-2 s 1\p DE-604 Horowitz, Shel Sonstige oth Erscheint auch als Druck-Ausgabe, Paperback 978-0-470-40951-0 Erscheint auch als Druck-Ausgabe, Paperback 0-470-40951-7 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Levinson, Jay Conrad Guerrilla marketing goes green winning strategies to improve your profits and your planet Green marketing Marketing Marketing (DE-588)4037589-4 gnd Corporate Social Responsibility (DE-588)7697760-2 gnd Umweltbezogenes Management (DE-588)4201709-9 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)7697760-2 (DE-588)4201709-9 |
| title | Guerrilla marketing goes green winning strategies to improve your profits and your planet |
| title_auth | Guerrilla marketing goes green winning strategies to improve your profits and your planet |
| title_exact_search | Guerrilla marketing goes green winning strategies to improve your profits and your planet |
| title_full | Guerrilla marketing goes green winning strategies to improve your profits and your planet Jay Conrad Levinson and Shel Horowitz |
| title_fullStr | Guerrilla marketing goes green winning strategies to improve your profits and your planet Jay Conrad Levinson and Shel Horowitz |
| title_full_unstemmed | Guerrilla marketing goes green winning strategies to improve your profits and your planet Jay Conrad Levinson and Shel Horowitz |
| title_short | Guerrilla marketing goes green |
| title_sort | guerrilla marketing goes green winning strategies to improve your profits and your planet |
| title_sub | winning strategies to improve your profits and your planet |
| topic | Green marketing Marketing Marketing (DE-588)4037589-4 gnd Corporate Social Responsibility (DE-588)7697760-2 gnd Umweltbezogenes Management (DE-588)4201709-9 gnd |
| topic_facet | Green marketing Marketing Corporate Social Responsibility Umweltbezogenes Management |
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