A master class in brand planning: the timeless works of Stephen King
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Chichester, West Sussex, England
John Wiley & Sons
c2007
|
| Schlagworte: | |
| Online-Zugang: | Buchcover |
| Beschreibung: | A selection of King's papers published during the past 30 years, with commentaries by current marketing practitioners Includes bibliographical references and index |
| Beschreibung: | xliii, 351 p. |
| ISBN: | 9780470517918 0470517913 |
Internformat
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| 245 | 1 | 0 | |a A master class in brand planning |b the timeless works of Stephen King |c edited by Judie Lannon, Merry Baskin |
| 264 | 1 | |a Chichester, West Sussex, England |b John Wiley & Sons |c c2007 | |
| 300 | |a xliii, 351 p. | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b cr |2 rdacarrier | ||
| 500 | |a A selection of King's papers published during the past 30 years, with commentaries by current marketing practitioners | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Branding (Marketing) |x Management | |
| 650 | 4 | |a New products | |
| 650 | 4 | |a Brand name products | |
| 650 | 4 | |a Advertising |x Management | |
| 650 | 4 | |a Marketing research | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | 1 |
| author | King, Stephen 1931-2006 |
| author_GND | (DE-588)133665380 |
| author_facet | King, Stephen 1931-2006 |
| author_role | aut |
| author_sort | King, Stephen 1931-2006 |
| author_variant | s k sk |
| building | Verbundindex |
| bvnumber | BV044140006 |
| classification_rvk | QP 624 |
| collection | ZDB-30-PAD ZDB-30-PBE |
| ctrlnum | (ZDB-30-PAD)EBC470206 (ZDB-89-EBL)EBL470206 (OCoLC)647782734 (DE-599)BVBBV044140006 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044140006 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:44:51Z |
| institution | BVB |
| isbn | 9780470517918 0470517913 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029546851 |
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| physical | xliii, 351 p. |
| psigel | ZDB-30-PAD ZDB-30-PBE |
| publishDate | 2007 |
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| publishDateSort | 2007 |
| publisher | John Wiley & Sons |
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| spelling | King, Stephen 1931-2006 Verfasser (DE-588)133665380 aut A master class in brand planning the timeless works of Stephen King edited by Judie Lannon, Merry Baskin Chichester, West Sussex, England John Wiley & Sons c2007 xliii, 351 p. txt rdacontent c rdamedia cr rdacarrier A selection of King's papers published during the past 30 years, with commentaries by current marketing practitioners Includes bibliographical references and index Branding (Marketing) Management New products Brand name products Advertising Management Marketing research Marke (DE-588)4074577-6 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s Marke (DE-588)4074577-6 s 1\p DE-604 Lannon, Judie Sonstige oth Baskin, Merry Sonstige oth Erscheint auch als Druck-Ausgabe, Hardcover 978-0-470-51791-8 Erscheint auch als Druck-Ausgabe, Hardcover 0-470-51791-3 SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029546851&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Buchcover 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | King, Stephen 1931-2006 A master class in brand planning the timeless works of Stephen King Branding (Marketing) Management New products Brand name products Advertising Management Marketing research Marke (DE-588)4074577-6 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4074577-6 (DE-588)4065541-6 |
| title | A master class in brand planning the timeless works of Stephen King |
| title_auth | A master class in brand planning the timeless works of Stephen King |
| title_exact_search | A master class in brand planning the timeless works of Stephen King |
| title_full | A master class in brand planning the timeless works of Stephen King edited by Judie Lannon, Merry Baskin |
| title_fullStr | A master class in brand planning the timeless works of Stephen King edited by Judie Lannon, Merry Baskin |
| title_full_unstemmed | A master class in brand planning the timeless works of Stephen King edited by Judie Lannon, Merry Baskin |
| title_short | A master class in brand planning |
| title_sort | a master class in brand planning the timeless works of stephen king |
| title_sub | the timeless works of Stephen King |
| topic | Branding (Marketing) Management New products Brand name products Advertising Management Marketing research Marke (DE-588)4074577-6 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Branding (Marketing) Management New products Brand name products Advertising Management Marketing research Marke Werbung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029546851&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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