The fast path to corporate growth: leveraging knowledge and technologies to new market applications
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Oxford
Oxford University Press
2007
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | viii, 326 p. |
| ISBN: | 9780195180862 |
Internformat
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| 100 | 1 | |a Meyer, Marc H. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The fast path to corporate growth |b leveraging knowledge and technologies to new market applications |c Marc H. Meyer |
| 264 | 1 | |a Oxford |b Oxford University Press |c 2007 | |
| 300 | |a viii, 326 p. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 505 | 0 | |a IBM rises from the ashes -- A framework for action -- Segmenting markets for growth -- Understanding user needs -- Creating design concepts, prototyping, and validating design choices -- How Honda innovates -- Product line and platform development -- Honda's Element comes to life -- Business model innovation -- New brand and product line development at Mars -- Making the business case -- Executive decision making -- Leading teams to growth | |
| 650 | 4 | |a Success in business | |
| 650 | 4 | |a Creative ability in business | |
| 650 | 4 | |a New products |x Management | |
| 650 | 4 | |a Business planning | |
| 650 | 4 | |a Marketing research | |
| 650 | 4 | |a Market segmentation | |
| 650 | 4 | |a Corporations |x Growth | |
| 650 | 0 | 7 | |a Marktsegmentierung |0 (DE-588)4037644-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Produktinnovation |0 (DE-588)4047346-6 |2 gnd |9 rswk-swf |
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| 689 | 0 | 1 | |a Produktinnovation |0 (DE-588)4047346-6 |D s |
| 689 | 0 | 2 | |a Marktsegmentierung |0 (DE-588)4037644-8 |D s |
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Datensatz im Suchindex
| _version_ | 1804177223362543616 |
|---|---|
| any_adam_object | |
| author | Meyer, Marc H. |
| author_facet | Meyer, Marc H. |
| author_role | aut |
| author_sort | Meyer, Marc H. |
| author_variant | m h m mh mhm |
| building | Verbundindex |
| bvnumber | BV044133168 |
| collection | ZDB-30-PAD ZDB-30-PBE |
| contents | IBM rises from the ashes -- A framework for action -- Segmenting markets for growth -- Understanding user needs -- Creating design concepts, prototyping, and validating design choices -- How Honda innovates -- Product line and platform development -- Honda's Element comes to life -- Business model innovation -- New brand and product line development at Mars -- Making the business case -- Executive decision making -- Leading teams to growth |
| ctrlnum | (ZDB-30-PAD)EBC415874 (ZDB-89-EBL)EBL415874 (OCoLC)476245416 (DE-599)BVBBV044133168 |
| dewey-full | 658.4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4 |
| dewey-search | 658.4 |
| dewey-sort | 3658.4 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044133168 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:44:40Z |
| institution | BVB |
| isbn | 9780195180862 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029540013 |
| oclc_num | 476245416 |
| open_access_boolean | |
| physical | viii, 326 p. |
| psigel | ZDB-30-PAD ZDB-30-PBE |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Oxford University Press |
| record_format | marc |
| spelling | Meyer, Marc H. Verfasser aut The fast path to corporate growth leveraging knowledge and technologies to new market applications Marc H. Meyer Oxford Oxford University Press 2007 viii, 326 p. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index IBM rises from the ashes -- A framework for action -- Segmenting markets for growth -- Understanding user needs -- Creating design concepts, prototyping, and validating design choices -- How Honda innovates -- Product line and platform development -- Honda's Element comes to life -- Business model innovation -- New brand and product line development at Mars -- Making the business case -- Executive decision making -- Leading teams to growth Success in business Creative ability in business New products Management Business planning Marketing research Market segmentation Corporations Growth Marktsegmentierung (DE-588)4037644-8 gnd rswk-swf Produktinnovation (DE-588)4047346-6 gnd rswk-swf Unternehmenswachstum (DE-588)4078620-1 gnd rswk-swf Unternehmenswachstum (DE-588)4078620-1 s Produktinnovation (DE-588)4047346-6 s Marktsegmentierung (DE-588)4037644-8 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Meyer, Marc H. The fast path to corporate growth leveraging knowledge and technologies to new market applications IBM rises from the ashes -- A framework for action -- Segmenting markets for growth -- Understanding user needs -- Creating design concepts, prototyping, and validating design choices -- How Honda innovates -- Product line and platform development -- Honda's Element comes to life -- Business model innovation -- New brand and product line development at Mars -- Making the business case -- Executive decision making -- Leading teams to growth Success in business Creative ability in business New products Management Business planning Marketing research Market segmentation Corporations Growth Marktsegmentierung (DE-588)4037644-8 gnd Produktinnovation (DE-588)4047346-6 gnd Unternehmenswachstum (DE-588)4078620-1 gnd |
| subject_GND | (DE-588)4037644-8 (DE-588)4047346-6 (DE-588)4078620-1 |
| title | The fast path to corporate growth leveraging knowledge and technologies to new market applications |
| title_auth | The fast path to corporate growth leveraging knowledge and technologies to new market applications |
| title_exact_search | The fast path to corporate growth leveraging knowledge and technologies to new market applications |
| title_full | The fast path to corporate growth leveraging knowledge and technologies to new market applications Marc H. Meyer |
| title_fullStr | The fast path to corporate growth leveraging knowledge and technologies to new market applications Marc H. Meyer |
| title_full_unstemmed | The fast path to corporate growth leveraging knowledge and technologies to new market applications Marc H. Meyer |
| title_short | The fast path to corporate growth |
| title_sort | the fast path to corporate growth leveraging knowledge and technologies to new market applications |
| title_sub | leveraging knowledge and technologies to new market applications |
| topic | Success in business Creative ability in business New products Management Business planning Marketing research Market segmentation Corporations Growth Marktsegmentierung (DE-588)4037644-8 gnd Produktinnovation (DE-588)4047346-6 gnd Unternehmenswachstum (DE-588)4078620-1 gnd |
| topic_facet | Success in business Creative ability in business New products Management Business planning Marketing research Market segmentation Corporations Growth Marktsegmentierung Produktinnovation Unternehmenswachstum |
| work_keys_str_mv | AT meyermarch thefastpathtocorporategrowthleveragingknowledgeandtechnologiestonewmarketapplications |