Breaking up America: advertisers and the new media world
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Chicago
University of Chicago Press
1997
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references (p. 201-230) and index |
| Beschreibung: | xiv, 242 p |
| ISBN: | 0226817490 9780226817491 9780226817514 |
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| 245 | 1 | 0 | |a Breaking up America |b advertisers and the new media world |c Joseph Turow |
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| 500 | |a Includes bibliographical references (p. 201-230) and index | ||
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| 650 | 4 | |a Target marketing |z United States | |
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Datensatz im Suchindex
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| author | Turow, Joseph |
| author_facet | Turow, Joseph |
| author_role | aut |
| author_sort | Turow, Joseph |
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| dewey-full | 659.1/042 659.1042 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/042 659.1042 |
| dewey-search | 659.1/042 659.1042 |
| dewey-sort | 3659.1 242 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| isbn | 0226817490 9780226817491 9780226817514 |
| language | English |
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| spelling | Turow, Joseph Verfasser aut Breaking up America advertisers and the new media world Joseph Turow Chicago University of Chicago Press 1997 xiv, 242 p txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (p. 201-230) and index Gesellschaft Advertising Social aspects United States Target marketing United States Zielgruppe (DE-588)4117714-9 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Neue Medien (DE-588)4196910-8 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Werbung (DE-588)4065541-6 s Zielgruppe (DE-588)4117714-9 s Marketing (DE-588)4037589-4 s 1\p DE-604 Neue Medien (DE-588)4196910-8 s 2\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Turow, Joseph Breaking up America advertisers and the new media world Gesellschaft Advertising Social aspects United States Target marketing United States Zielgruppe (DE-588)4117714-9 gnd Werbung (DE-588)4065541-6 gnd Marketing (DE-588)4037589-4 gnd Neue Medien (DE-588)4196910-8 gnd |
| subject_GND | (DE-588)4117714-9 (DE-588)4065541-6 (DE-588)4037589-4 (DE-588)4196910-8 (DE-588)4078704-7 |
| title | Breaking up America advertisers and the new media world |
| title_auth | Breaking up America advertisers and the new media world |
| title_exact_search | Breaking up America advertisers and the new media world |
| title_full | Breaking up America advertisers and the new media world Joseph Turow |
| title_fullStr | Breaking up America advertisers and the new media world Joseph Turow |
| title_full_unstemmed | Breaking up America advertisers and the new media world Joseph Turow |
| title_short | Breaking up America |
| title_sort | breaking up america advertisers and the new media world |
| title_sub | advertisers and the new media world |
| topic | Gesellschaft Advertising Social aspects United States Target marketing United States Zielgruppe (DE-588)4117714-9 gnd Werbung (DE-588)4065541-6 gnd Marketing (DE-588)4037589-4 gnd Neue Medien (DE-588)4196910-8 gnd |
| topic_facet | Gesellschaft Advertising Social aspects United States Target marketing United States Zielgruppe Werbung Marketing Neue Medien USA |
| work_keys_str_mv | AT turowjoseph breakingupamericaadvertisersandthenewmediaworld |