In search of the obvious: the antidote for today's marketing mess
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, N.J.
John Wiley & Sons
c2008
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references (p. 195-197) and index |
| Beschreibung: | xv, 208 p |
| ISBN: | 9780470288597 0470288590 |
Internformat
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| 264 | 1 | |a Hoboken, N.J. |b John Wiley & Sons |c c2008 | |
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| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Advertising |x Brand name products | |
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Datensatz im Suchindex
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| author | Trout, Jack |
| author_facet | Trout, Jack |
| author_role | aut |
| author_sort | Trout, Jack |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044131238 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:44:37Z |
| institution | BVB |
| isbn | 9780470288597 0470288590 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029538083 |
| oclc_num | 302407175 |
| open_access_boolean | |
| physical | xv, 208 p |
| psigel | ZDB-30-PAD ZDB-30-PBE |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | John Wiley & Sons |
| record_format | marc |
| spelling | Trout, Jack Verfasser aut In search of the obvious the antidote for today's marketing mess Jack Trout Hoboken, N.J. John Wiley & Sons c2008 xv, 208 p txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (p. 195-197) and index Marketing Advertising Brand name products Erscheint auch als Druck-Ausgabe, Hardcover 978-0-470-28859-7 Erscheint auch als Druck-Ausgabe, Hardcover 0-470-28859-0 |
| spellingShingle | Trout, Jack In search of the obvious the antidote for today's marketing mess Marketing Advertising Brand name products |
| title | In search of the obvious the antidote for today's marketing mess |
| title_auth | In search of the obvious the antidote for today's marketing mess |
| title_exact_search | In search of the obvious the antidote for today's marketing mess |
| title_full | In search of the obvious the antidote for today's marketing mess Jack Trout |
| title_fullStr | In search of the obvious the antidote for today's marketing mess Jack Trout |
| title_full_unstemmed | In search of the obvious the antidote for today's marketing mess Jack Trout |
| title_short | In search of the obvious |
| title_sort | in search of the obvious the antidote for today s marketing mess |
| title_sub | the antidote for today's marketing mess |
| topic | Marketing Advertising Brand name products |
| topic_facet | Marketing Advertising Brand name products |
| work_keys_str_mv | AT troutjack insearchoftheobvioustheantidotefortodaysmarketingmess |