Brand management:
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Bradford
Emerald
2008
|
| Schriftenreihe: | European journal of marketing
v. 42, no. 5/6 |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references |
| Beschreibung: | p. 531-712 |
| ISBN: | 9781846638428 9781846638435 |
Internformat
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Datensatz im Suchindex
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| dewey-ones | 658 - General management |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044130580 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:44:35Z |
| institution | BVB |
| isbn | 9781846638428 9781846638435 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029537425 |
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| physical | p. 531-712 |
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| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Emerald |
| record_format | marc |
| series2 | European journal of marketing |
| spelling | Brand management guest editors: Leslie de Chematony ... [et. al.] Bradford Emerald 2008 p. 531-712 txt rdacontent c rdamedia cr rdacarrier European journal of marketing v. 42, no. 5/6 Includes bibliographical references Branding (Marketing) Management Marketing De Chernatony, L. Sonstige oth |
| spellingShingle | Brand management Branding (Marketing) Management Marketing |
| title | Brand management |
| title_auth | Brand management |
| title_exact_search | Brand management |
| title_full | Brand management guest editors: Leslie de Chematony ... [et. al.] |
| title_fullStr | Brand management guest editors: Leslie de Chematony ... [et. al.] |
| title_full_unstemmed | Brand management guest editors: Leslie de Chematony ... [et. al.] |
| title_short | Brand management |
| title_sort | brand management |
| topic | Branding (Marketing) Management Marketing |
| topic_facet | Branding (Marketing) Management Marketing |
| work_keys_str_mv | AT dechernatonyl brandmanagement |