Join the conversation: how to engage marketing-weary consumers with the power of community, dialogue, and partnership
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, N.J.
John Wiley & Sons
c2007
|
| Schlagworte: | |
| Beschreibung: | "Published simultaneously in Canada." Includes bibliographical references and index |
| Beschreibung: | xix, 300 p. |
| ISBN: | 9780470137321 0470137320 |
Internformat
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| 100 | 1 | |a Jaffe, Joseph |d 1970- |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Join the conversation |b how to engage marketing-weary consumers with the power of community, dialogue, and partnership |c Joseph Jaffe |
| 264 | 1 | |a Hoboken, N.J. |b John Wiley & Sons |c c2007 | |
| 300 | |a xix, 300 p. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a "Published simultaneously in Canada." | ||
| 500 | |a Includes bibliographical references and index | ||
| 505 | 0 | |a Talking "at" versus talking "with" -- The many-to-many model -- Can marketing be a conversation? -- The birth of generation i -- The rise of the prosumer -- The new consumerism -- The six Cs: three phases of conversation -- The content-conversation relationship -- What conversations are in your future? -- Why are you so afraid of conversation? -- The ten tenets of good conversation -- The five ways you can join the conversation -- When conversation isn't conversation at all -- Where does conversation fit in? -- Conversation through community -- Conversation through dialogue -- Conversation through partnership -- Getting started: the manifesto for experimentation -- Does conversation work? -- Do you speak conversation? Take the test | |
| 650 | 4 | |a Customer relations | |
| 650 | 4 | |a Business communication | |
| 650 | 4 | |a Relationship marketing | |
| 650 | 4 | |a Marketing | |
| 650 | 0 | 7 | |a Kundenmanagement |0 (DE-588)4236865-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kundenbindung |0 (DE-588)4384508-3 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Jaffe, Joseph 1970- |
| author_facet | Jaffe, Joseph 1970- |
| author_role | aut |
| author_sort | Jaffe, Joseph 1970- |
| author_variant | j j jj |
| building | Verbundindex |
| bvnumber | BV044129005 |
| classification_rvk | QP 620 |
| collection | ZDB-30-PAD ZDB-30-PBE |
| contents | Talking "at" versus talking "with" -- The many-to-many model -- Can marketing be a conversation? -- The birth of generation i -- The rise of the prosumer -- The new consumerism -- The six Cs: three phases of conversation -- The content-conversation relationship -- What conversations are in your future? -- Why are you so afraid of conversation? -- The ten tenets of good conversation -- The five ways you can join the conversation -- When conversation isn't conversation at all -- Where does conversation fit in? -- Conversation through community -- Conversation through dialogue -- Conversation through partnership -- Getting started: the manifesto for experimentation -- Does conversation work? -- Do you speak conversation? Take the test |
| ctrlnum | (ZDB-30-PAD)EBC335710 (ZDB-89-EBL)EBL335710 (OCoLC)647762840 (DE-599)BVBBV044129005 |
| dewey-full | 658.8/343 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/343 |
| dewey-search | 658.8/343 |
| dewey-sort | 3658.8 3343 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044129005 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:44:33Z |
| institution | BVB |
| isbn | 9780470137321 0470137320 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029535850 |
| oclc_num | 647762840 |
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| physical | xix, 300 p. |
| psigel | ZDB-30-PAD ZDB-30-PBE |
| publishDate | 2007 |
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| publishDateSort | 2007 |
| publisher | John Wiley & Sons |
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| spelling | Jaffe, Joseph 1970- Verfasser aut Join the conversation how to engage marketing-weary consumers with the power of community, dialogue, and partnership Joseph Jaffe Hoboken, N.J. John Wiley & Sons c2007 xix, 300 p. txt rdacontent c rdamedia cr rdacarrier "Published simultaneously in Canada." Includes bibliographical references and index Talking "at" versus talking "with" -- The many-to-many model -- Can marketing be a conversation? -- The birth of generation i -- The rise of the prosumer -- The new consumerism -- The six Cs: three phases of conversation -- The content-conversation relationship -- What conversations are in your future? -- Why are you so afraid of conversation? -- The ten tenets of good conversation -- The five ways you can join the conversation -- When conversation isn't conversation at all -- Where does conversation fit in? -- Conversation through community -- Conversation through dialogue -- Conversation through partnership -- Getting started: the manifesto for experimentation -- Does conversation work? -- Do you speak conversation? Take the test Customer relations Business communication Relationship marketing Marketing Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Kundenbindung (DE-588)4384508-3 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 s Kundenbindung (DE-588)4384508-3 s 1\p DE-604 Erscheint auch als Druck-Ausgabe, Hardcover 978-0-470-13732-1 Erscheint auch als Druck-Ausgabe, Hardcover 0-470-13732-0 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Jaffe, Joseph 1970- Join the conversation how to engage marketing-weary consumers with the power of community, dialogue, and partnership Talking "at" versus talking "with" -- The many-to-many model -- Can marketing be a conversation? -- The birth of generation i -- The rise of the prosumer -- The new consumerism -- The six Cs: three phases of conversation -- The content-conversation relationship -- What conversations are in your future? -- Why are you so afraid of conversation? -- The ten tenets of good conversation -- The five ways you can join the conversation -- When conversation isn't conversation at all -- Where does conversation fit in? -- Conversation through community -- Conversation through dialogue -- Conversation through partnership -- Getting started: the manifesto for experimentation -- Does conversation work? -- Do you speak conversation? Take the test Customer relations Business communication Relationship marketing Marketing Kundenmanagement (DE-588)4236865-0 gnd Kundenbindung (DE-588)4384508-3 gnd |
| subject_GND | (DE-588)4236865-0 (DE-588)4384508-3 |
| title | Join the conversation how to engage marketing-weary consumers with the power of community, dialogue, and partnership |
| title_auth | Join the conversation how to engage marketing-weary consumers with the power of community, dialogue, and partnership |
| title_exact_search | Join the conversation how to engage marketing-weary consumers with the power of community, dialogue, and partnership |
| title_full | Join the conversation how to engage marketing-weary consumers with the power of community, dialogue, and partnership Joseph Jaffe |
| title_fullStr | Join the conversation how to engage marketing-weary consumers with the power of community, dialogue, and partnership Joseph Jaffe |
| title_full_unstemmed | Join the conversation how to engage marketing-weary consumers with the power of community, dialogue, and partnership Joseph Jaffe |
| title_short | Join the conversation |
| title_sort | join the conversation how to engage marketing weary consumers with the power of community dialogue and partnership |
| title_sub | how to engage marketing-weary consumers with the power of community, dialogue, and partnership |
| topic | Customer relations Business communication Relationship marketing Marketing Kundenmanagement (DE-588)4236865-0 gnd Kundenbindung (DE-588)4384508-3 gnd |
| topic_facet | Customer relations Business communication Relationship marketing Marketing Kundenmanagement Kundenbindung |
| work_keys_str_mv | AT jaffejoseph jointheconversationhowtoengagemarketingwearyconsumerswiththepowerofcommunitydialogueandpartnership |