Enlisting Madison Avenue: the marketing approach to earning popular support in theaters of operation
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Santa Monica, CA
RAND Corporation
2007
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references (p. 189-211) |
| Beschreibung: | xxvii, 211 p. |
| ISBN: | 9780833041562 0833041568 |
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| 245 | 1 | 0 | |a Enlisting Madison Avenue |b the marketing approach to earning popular support in theaters of operation |c Todd C. Helmus, Christopher Paul, Russell W. Glenn |
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Datensatz im Suchindex
| _version_ | 1804177214911021056 |
|---|---|
| any_adam_object | |
| author | Helmus, Todd C. |
| author_facet | Helmus, Todd C. |
| author_role | aut |
| author_sort | Helmus, Todd C. |
| author_variant | t c h tc tch |
| building | Verbundindex |
| bvnumber | BV044127935 |
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| dewey-full | 355.4 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 355 - Military science |
| dewey-raw | 355.4 |
| dewey-search | 355.4 |
| dewey-sort | 3355.4 |
| dewey-tens | 350 - Public administration and military science |
| discipline | Militärwissenschaft |
| format | Electronic eBook |
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| id | DE-604.BV044127935 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:44:31Z |
| institution | BVB |
| isbn | 9780833041562 0833041568 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029534780 |
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| physical | xxvii, 211 p. |
| psigel | ZDB-30-PAD ZDB-30-PBE |
| publishDate | 2007 |
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| publisher | RAND Corporation |
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| spelling | Helmus, Todd C. Verfasser aut Enlisting Madison Avenue the marketing approach to earning popular support in theaters of operation Todd C. Helmus, Christopher Paul, Russell W. Glenn Santa Monica, CA RAND Corporation 2007 xxvii, 211 p. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (p. 189-211) Military art and science War Protection of civilians Psychologische Kriegführung (DE-588)4047710-1 gnd rswk-swf Informationsvermittlung (DE-588)4161680-7 gnd rswk-swf Kriegführung (DE-588)4073817-6 gnd rswk-swf Kriegführung (DE-588)4073817-6 s Informationsvermittlung (DE-588)4161680-7 s 1\p DE-604 Psychologische Kriegführung (DE-588)4047710-1 s 2\p DE-604 Paul, Christopher 1971- Sonstige oth Glenn, Russell W. Sonstige oth Erscheint auch als Druck-Ausgabe, Paperback 978-0-8330-4156-2 Erscheint auch als Druck-Ausgabe, Paperback 0-8330-4156-8 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Helmus, Todd C. Enlisting Madison Avenue the marketing approach to earning popular support in theaters of operation Military art and science War Protection of civilians Psychologische Kriegführung (DE-588)4047710-1 gnd Informationsvermittlung (DE-588)4161680-7 gnd Kriegführung (DE-588)4073817-6 gnd |
| subject_GND | (DE-588)4047710-1 (DE-588)4161680-7 (DE-588)4073817-6 |
| title | Enlisting Madison Avenue the marketing approach to earning popular support in theaters of operation |
| title_auth | Enlisting Madison Avenue the marketing approach to earning popular support in theaters of operation |
| title_exact_search | Enlisting Madison Avenue the marketing approach to earning popular support in theaters of operation |
| title_full | Enlisting Madison Avenue the marketing approach to earning popular support in theaters of operation Todd C. Helmus, Christopher Paul, Russell W. Glenn |
| title_fullStr | Enlisting Madison Avenue the marketing approach to earning popular support in theaters of operation Todd C. Helmus, Christopher Paul, Russell W. Glenn |
| title_full_unstemmed | Enlisting Madison Avenue the marketing approach to earning popular support in theaters of operation Todd C. Helmus, Christopher Paul, Russell W. Glenn |
| title_short | Enlisting Madison Avenue |
| title_sort | enlisting madison avenue the marketing approach to earning popular support in theaters of operation |
| title_sub | the marketing approach to earning popular support in theaters of operation |
| topic | Military art and science War Protection of civilians Psychologische Kriegführung (DE-588)4047710-1 gnd Informationsvermittlung (DE-588)4161680-7 gnd Kriegführung (DE-588)4073817-6 gnd |
| topic_facet | Military art and science War Protection of civilians Psychologische Kriegführung Informationsvermittlung Kriegführung |
| work_keys_str_mv | AT helmustoddc enlistingmadisonavenuethemarketingapproachtoearningpopularsupportintheatersofoperation AT paulchristopher enlistingmadisonavenuethemarketingapproachtoearningpopularsupportintheatersofoperation AT glennrussellw enlistingmadisonavenuethemarketingapproachtoearningpopularsupportintheatersofoperation |