The great American blow-up: puffery in advertising and selling
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Madison, Wis.
University of Wisconsin Press
c1996
|
| Ausgabe: | Rev. ed |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references (p. 197-227) and index |
| Beschreibung: | viii, 243 p |
| ISBN: | 0299152502 0299152545 |
Internformat
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| 100 | 1 | |a Preston, Ivan L. |d 1931- |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The great American blow-up |b puffery in advertising and selling |c Ivan L. Preston |
| 250 | |a Rev. ed | ||
| 264 | 1 | |a Madison, Wis. |b University of Wisconsin Press |c c1996 | |
| 300 | |a viii, 243 p | ||
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| 500 | |a Includes bibliographical references (p. 197-227) and index | ||
| 650 | 4 | |a Advertising |z United States | |
| 650 | 4 | |a Selling | |
| 650 | 4 | |a Advertising laws |z United States | |
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Datensatz im Suchindex
| _version_ | 1804177199795798016 |
|---|---|
| any_adam_object | |
| author | Preston, Ivan L. 1931- |
| author_facet | Preston, Ivan L. 1931- |
| author_role | aut |
| author_sort | Preston, Ivan L. 1931- |
| author_variant | i l p il ilp |
| building | Verbundindex |
| bvnumber | BV044119843 |
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| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Rev. ed |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
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| isbn | 0299152502 0299152545 |
| language | English |
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| publishDate | 1996 |
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| publisher | University of Wisconsin Press |
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| spelling | Preston, Ivan L. 1931- Verfasser aut The great American blow-up puffery in advertising and selling Ivan L. Preston Rev. ed Madison, Wis. University of Wisconsin Press c1996 viii, 243 p txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (p. 197-227) and index Advertising United States Selling Advertising laws United States Werbung (DE-588)4065541-6 gnd rswk-swf Geschichte (DE-588)4020517-4 gnd rswk-swf Recht (DE-588)4048737-4 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Werbung (DE-588)4065541-6 s Recht (DE-588)4048737-4 s Geschichte (DE-588)4020517-4 s 1\p DE-604 Erscheint auch als Druck-Ausgabe, Hardcover 0-299-15250-2 Erscheint auch als Druck-Ausgabe, Paperback 0-299-15254-5 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Preston, Ivan L. 1931- The great American blow-up puffery in advertising and selling Advertising United States Selling Advertising laws United States Werbung (DE-588)4065541-6 gnd Geschichte (DE-588)4020517-4 gnd Recht (DE-588)4048737-4 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4020517-4 (DE-588)4048737-4 (DE-588)4078704-7 |
| title | The great American blow-up puffery in advertising and selling |
| title_auth | The great American blow-up puffery in advertising and selling |
| title_exact_search | The great American blow-up puffery in advertising and selling |
| title_full | The great American blow-up puffery in advertising and selling Ivan L. Preston |
| title_fullStr | The great American blow-up puffery in advertising and selling Ivan L. Preston |
| title_full_unstemmed | The great American blow-up puffery in advertising and selling Ivan L. Preston |
| title_short | The great American blow-up |
| title_sort | the great american blow up puffery in advertising and selling |
| title_sub | puffery in advertising and selling |
| topic | Advertising United States Selling Advertising laws United States Werbung (DE-588)4065541-6 gnd Geschichte (DE-588)4020517-4 gnd Recht (DE-588)4048737-4 gnd |
| topic_facet | Advertising United States Selling Advertising laws United States Werbung Geschichte Recht USA |
| work_keys_str_mv | AT prestonivanl thegreatamericanblowuppufferyinadvertisingandselling |