Freud on Madison Avenue: motivation research and subliminal advertising in America
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Philadelphia
University of Pennsylvania Press
c2010
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 218 p |
| ISBN: | 9780812242515 0812242513 9780812222265 9780812204872 |
Internformat
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| 100 | 1 | |a Samuel, Lawrence R. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Freud on Madison Avenue |b motivation research and subliminal advertising in America |c Lawrence R. Samuel |
| 264 | 1 | |a Philadelphia |b University of Pennsylvania Press |c c2010 | |
| 300 | |a 218 p | ||
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| 337 | |b c |2 rdamedia | ||
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| 500 | |a Includes bibliographical references and index | ||
| 505 | 0 | |a The psychology of everyday living -- The sophisticated sell -- The secret pitch -- The fertile moment -- The psychology of the world of objects | |
| 648 | 7 | |a Geschichte 1930-2010 |2 gnd |9 rswk-swf | |
| 650 | 4 | |a Geschichte | |
| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Motivation research (Marketing) |z United States |x History | |
| 650 | 4 | |a Subliminal advertising |z United States |x History | |
| 650 | 4 | |a Advertising |z United States |x Psychological aspects |x History | |
| 650 | 4 | |a Consumer behavior |z United States |x History | |
| 650 | 0 | 7 | |a Unterschwellige Werbung |0 (DE-588)4267227-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Motivationspsychologie |0 (DE-588)4075001-2 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1804177196008341504 |
|---|---|
| any_adam_object | |
| author | Samuel, Lawrence R. |
| author_facet | Samuel, Lawrence R. |
| author_role | aut |
| author_sort | Samuel, Lawrence R. |
| author_variant | l r s lr lrs |
| building | Verbundindex |
| bvnumber | BV044117923 |
| collection | ZDB-30-PAD ZDB-30-PBE |
| contents | The psychology of everyday living -- The sophisticated sell -- The secret pitch -- The fertile moment -- The psychology of the world of objects |
| ctrlnum | (ZDB-30-PAD)EBC3441990 (ZDB-89-EBL)EBL3441990 (OCoLC)794700595 (DE-599)BVBBV044117923 |
| dewey-full | 659.101/9 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.101/9 |
| dewey-search | 659.101/9 |
| dewey-sort | 3659.101 19 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| era | Geschichte 1930-2010 gnd |
| era_facet | Geschichte 1930-2010 |
| format | Electronic eBook |
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| id | DE-604.BV044117923 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:44:14Z |
| institution | BVB |
| isbn | 9780812242515 0812242513 9780812222265 9780812204872 |
| language | English |
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| publishDate | 2010 |
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| publisher | University of Pennsylvania Press |
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| spelling | Samuel, Lawrence R. Verfasser aut Freud on Madison Avenue motivation research and subliminal advertising in America Lawrence R. Samuel Philadelphia University of Pennsylvania Press c2010 218 p txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index The psychology of everyday living -- The sophisticated sell -- The secret pitch -- The fertile moment -- The psychology of the world of objects Geschichte 1930-2010 gnd rswk-swf Geschichte Psychologie Motivation research (Marketing) United States History Subliminal advertising United States History Advertising United States Psychological aspects History Consumer behavior United States History Unterschwellige Werbung (DE-588)4267227-2 gnd rswk-swf Motivationspsychologie (DE-588)4075001-2 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Verbraucherverhalten (DE-588)4062644-1 s Motivationspsychologie (DE-588)4075001-2 s Unterschwellige Werbung (DE-588)4267227-2 s Geschichte 1930-2010 z 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Samuel, Lawrence R. Freud on Madison Avenue motivation research and subliminal advertising in America The psychology of everyday living -- The sophisticated sell -- The secret pitch -- The fertile moment -- The psychology of the world of objects Geschichte Psychologie Motivation research (Marketing) United States History Subliminal advertising United States History Advertising United States Psychological aspects History Consumer behavior United States History Unterschwellige Werbung (DE-588)4267227-2 gnd Motivationspsychologie (DE-588)4075001-2 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4267227-2 (DE-588)4075001-2 (DE-588)4062644-1 (DE-588)4078704-7 |
| title | Freud on Madison Avenue motivation research and subliminal advertising in America |
| title_auth | Freud on Madison Avenue motivation research and subliminal advertising in America |
| title_exact_search | Freud on Madison Avenue motivation research and subliminal advertising in America |
| title_full | Freud on Madison Avenue motivation research and subliminal advertising in America Lawrence R. Samuel |
| title_fullStr | Freud on Madison Avenue motivation research and subliminal advertising in America Lawrence R. Samuel |
| title_full_unstemmed | Freud on Madison Avenue motivation research and subliminal advertising in America Lawrence R. Samuel |
| title_short | Freud on Madison Avenue |
| title_sort | freud on madison avenue motivation research and subliminal advertising in america |
| title_sub | motivation research and subliminal advertising in America |
| topic | Geschichte Psychologie Motivation research (Marketing) United States History Subliminal advertising United States History Advertising United States Psychological aspects History Consumer behavior United States History Unterschwellige Werbung (DE-588)4267227-2 gnd Motivationspsychologie (DE-588)4075001-2 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Geschichte Psychologie Motivation research (Marketing) United States History Subliminal advertising United States History Advertising United States Psychological aspects History Consumer behavior United States History Unterschwellige Werbung Motivationspsychologie Verbraucherverhalten USA |
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