Emotions, advertising and consumer choice:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
[Denmark]
Copenhagen Business School Press
2007
|
| Ausgabe: | 1st ed |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references (p. [431]-462) |
| Beschreibung: | 462 p. |
| ISBN: | 9788763001984 8763001985 |
Internformat
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| 264 | 1 | |a [Denmark] |b Copenhagen Business School Press |c 2007 | |
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| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Advertising |x Psychological aspects | |
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Datensatz im Suchindex
| _version_ | 1813698822162874368 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Hansen, Flemming |
| author_facet | Hansen, Flemming |
| author_role | aut |
| author_sort | Hansen, Flemming |
| author_variant | f h fh |
| building | Verbundindex |
| bvnumber | BV044111024 |
| collection | ZDB-30-PAD ZDB-30-PBE |
| ctrlnum | (ZDB-30-PAD)EBC3400815 (ZDB-89-EBL)EBL3400815 (OCoLC)923360387 (DE-599)BVBBV044111024 |
| dewey-full | 658.8/342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/342 |
| dewey-search | 658.8/342 |
| dewey-sort | 3658.8 3342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| id | DE-604.BV044111024 |
| illustrated | Not Illustrated |
| indexdate | 2024-10-23T10:06:24Z |
| institution | BVB |
| isbn | 9788763001984 8763001985 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029517869 |
| oclc_num | 923360387 |
| open_access_boolean | |
| physical | 462 p. |
| psigel | ZDB-30-PAD ZDB-30-PBE |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Copenhagen Business School Press |
| record_format | marc |
| spelling | Hansen, Flemming Verfasser aut Emotions, advertising and consumer choice Flemming Hansen & Sverre Riis Christensen ; with research assistance by Steen Lundsteen 1st ed [Denmark] Copenhagen Business School Press 2007 462 p. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (p. [431]-462) Psychologie Consumer behavior Advertising Psychological aspects Neuromarketing (DE-588)7601901-9 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Werbewirkung (DE-588)4189647-6 gnd rswk-swf Gefühl (DE-588)4019702-5 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Neuropsychologie (DE-588)4135740-1 gnd rswk-swf Marktkommunikation (DE-588)4131075-5 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Marktkommunikation (DE-588)4131075-5 s Verbraucherverhalten (DE-588)4062644-1 s Gefühl (DE-588)4019702-5 s Neuropsychologie (DE-588)4135740-1 s 1\p DE-604 Werbewirkung (DE-588)4189647-6 s 2\p DE-604 Neuromarketing (DE-588)7601901-9 s 3\p DE-604 Christensen, Sverre Riis Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Hansen, Flemming Emotions, advertising and consumer choice Psychologie Consumer behavior Advertising Psychological aspects Neuromarketing (DE-588)7601901-9 gnd Unternehmen (DE-588)4061963-1 gnd Werbewirkung (DE-588)4189647-6 gnd Gefühl (DE-588)4019702-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Neuropsychologie (DE-588)4135740-1 gnd Marktkommunikation (DE-588)4131075-5 gnd |
| subject_GND | (DE-588)7601901-9 (DE-588)4061963-1 (DE-588)4189647-6 (DE-588)4019702-5 (DE-588)4062644-1 (DE-588)4135740-1 (DE-588)4131075-5 |
| title | Emotions, advertising and consumer choice |
| title_auth | Emotions, advertising and consumer choice |
| title_exact_search | Emotions, advertising and consumer choice |
| title_full | Emotions, advertising and consumer choice Flemming Hansen & Sverre Riis Christensen ; with research assistance by Steen Lundsteen |
| title_fullStr | Emotions, advertising and consumer choice Flemming Hansen & Sverre Riis Christensen ; with research assistance by Steen Lundsteen |
| title_full_unstemmed | Emotions, advertising and consumer choice Flemming Hansen & Sverre Riis Christensen ; with research assistance by Steen Lundsteen |
| title_short | Emotions, advertising and consumer choice |
| title_sort | emotions advertising and consumer choice |
| topic | Psychologie Consumer behavior Advertising Psychological aspects Neuromarketing (DE-588)7601901-9 gnd Unternehmen (DE-588)4061963-1 gnd Werbewirkung (DE-588)4189647-6 gnd Gefühl (DE-588)4019702-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Neuropsychologie (DE-588)4135740-1 gnd Marktkommunikation (DE-588)4131075-5 gnd |
| topic_facet | Psychologie Consumer behavior Advertising Psychological aspects Neuromarketing Unternehmen Werbewirkung Gefühl Verbraucherverhalten Neuropsychologie Marktkommunikation |
| work_keys_str_mv | AT hansenflemming emotionsadvertisingandconsumerchoice AT christensensverreriis emotionsadvertisingandconsumerchoice |