Verfügbarkeit: National image & competitive advantage

National image & competitive advantage: the theory and practice of place branding

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Bibliographische Detailangaben
1. Verfasser:	Jaffe, Eugene D. (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Herndon, VA Copenhagen Business School Press 2006
Ausgabe:	2nd ed. , 1. ed
Schlagworte:	Comparative advantage (International trade) National characteristics Wettbewerbsvorteil Herkunftsland Produktimage Image Verbraucherverhalten Messung Marketing Herkunftsbezeichnung
Beschreibung:	Includes bibliographical references (p. [207]-234) and index
Beschreibung:	237 p.
ISBN:	9788763001724 8763001721

Internformat

MARC


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Datensatz im Suchindex

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author	Jaffe, Eugene D.
author_facet	Jaffe, Eugene D.
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author_sort	Jaffe, Eugene D.
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dewey-full	658.827
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.827
dewey-search	658.827
dewey-sort	3658.827
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	2nd ed. , 1. ed
format	Electronic eBook
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indexdate	2024-07-10T07:44:01Z
institution	BVB
isbn	9788763001724 8763001721
language	English
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spelling	Jaffe, Eugene D. Verfasser aut National image & competitive advantage the theory and practice of place branding Eugene D. Jaffe & Israel D. Nebenzahl National image and competitive advantage 2nd ed. , 1. ed Herndon, VA Copenhagen Business School Press 2006 237 p. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (p. [207]-234) and index Comparative advantage (International trade) National characteristics Wettbewerbsvorteil (DE-588)4219652-8 gnd rswk-swf Herkunftsland (DE-588)4159599-3 gnd rswk-swf Produktimage (DE-588)4125196-9 gnd rswk-swf Image (DE-588)4026574-2 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Messung (DE-588)4038852-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Herkunftsbezeichnung (DE-588)4159598-1 gnd rswk-swf Produktimage (DE-588)4125196-9 s Herkunftsland (DE-588)4159599-3 s Verbraucherverhalten (DE-588)4062644-1 s 1\p DE-604 Herkunftsbezeichnung (DE-588)4159598-1 s Image (DE-588)4026574-2 s Wettbewerbsvorteil (DE-588)4219652-8 s 2\p DE-604 Marketing (DE-588)4037589-4 s Messung (DE-588)4038852-9 s 3\p DE-604 Nebenzahl, Israel D. Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Jaffe, Eugene D. National image & competitive advantage the theory and practice of place branding Comparative advantage (International trade) National characteristics Wettbewerbsvorteil (DE-588)4219652-8 gnd Herkunftsland (DE-588)4159599-3 gnd Produktimage (DE-588)4125196-9 gnd Image (DE-588)4026574-2 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Messung (DE-588)4038852-9 gnd Marketing (DE-588)4037589-4 gnd Herkunftsbezeichnung (DE-588)4159598-1 gnd
subject_GND	(DE-588)4219652-8 (DE-588)4159599-3 (DE-588)4125196-9 (DE-588)4026574-2 (DE-588)4062644-1 (DE-588)4038852-9 (DE-588)4037589-4 (DE-588)4159598-1
title	National image & competitive advantage the theory and practice of place branding
title_alt	National image and competitive advantage
title_auth	National image & competitive advantage the theory and practice of place branding
title_exact_search	National image & competitive advantage the theory and practice of place branding
title_full	National image & competitive advantage the theory and practice of place branding Eugene D. Jaffe & Israel D. Nebenzahl
title_fullStr	National image & competitive advantage the theory and practice of place branding Eugene D. Jaffe & Israel D. Nebenzahl
title_full_unstemmed	National image & competitive advantage the theory and practice of place branding Eugene D. Jaffe & Israel D. Nebenzahl
title_short	National image & competitive advantage
title_sort	national image competitive advantage the theory and practice of place branding
title_sub	the theory and practice of place branding
topic	Comparative advantage (International trade) National characteristics Wettbewerbsvorteil (DE-588)4219652-8 gnd Herkunftsland (DE-588)4159599-3 gnd Produktimage (DE-588)4125196-9 gnd Image (DE-588)4026574-2 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Messung (DE-588)4038852-9 gnd Marketing (DE-588)4037589-4 gnd Herkunftsbezeichnung (DE-588)4159598-1 gnd
topic_facet	Comparative advantage (International trade) National characteristics Wettbewerbsvorteil Herkunftsland Produktimage Image Verbraucherverhalten Messung Marketing Herkunftsbezeichnung
work_keys_str_mv	AT jaffeeugened nationalimagecompetitiveadvantagethetheoryandpracticeofplacebranding AT nebenzahlisraeld nationalimagecompetitiveadvantagethetheoryandpracticeofplacebranding AT jaffeeugened nationalimageandcompetitiveadvantage AT nebenzahlisraeld nationalimageandcompetitiveadvantage

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