Verfügbarkeit: Brand new China

Brand new China: advertising, media, and commercial culture

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Bibliographische Detailangaben
1. Verfasser:	Wang, Jing 1950- (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Cambridge, Mass. Harvard University Press 2008
Schlagworte:	Advertising > China Marketing > China Brand name products > China Werbepsychologie Werbung Markenartikel Werbewirkung Marketing China
Beschreibung:	Includes bibliographical references (p. 357-392) and index
Beschreibung:	xiii, 411 p.
ISBN:	9780674026803 0674026802

Internformat

MARC


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264		1	\|a Cambridge, Mass. \|b Harvard University Press \|c 2008
300			\|a xiii, 411 p.
336			\|b txt \|2 rdacontent
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500			\|a Includes bibliographical references (p. 357-392) and index
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650		4	\|a Marketing \|z China
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Datensatz im Suchindex

_version_	1804177158574178304
any_adam_object
author	Wang, Jing 1950-
author_facet	Wang, Jing 1950-
author_role	aut
author_sort	Wang, Jing 1950-
author_variant	j w jw
building	Verbundindex
bvnumber	BV044099159
classification_rvk	AP 17380 QG 860
collection	ZDB-30-PAD ZDB-30-PBE
contents	Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media
ctrlnum	(ZDB-30-PAD)EBC3300154 (ZDB-89-EBL)EBL3300154 (OCoLC)432671594 (DE-599)BVBBV044099159
dewey-full	659.10951
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	659 - Advertising and public relations
dewey-raw	659.10951
dewey-search	659.10951
dewey-sort	3659.10951
dewey-tens	650 - Management and auxiliary services
discipline	Allgemeines Wirtschaftswissenschaften
format	Electronic eBook
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geographic	China (DE-588)4009937-4 gnd
geographic_facet	China
id	DE-604.BV044099159
illustrated	Not Illustrated
indexdate	2024-07-10T07:43:38Z
institution	BVB
isbn	9780674026803 0674026802
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-029506004
oclc_num	432671594
open_access_boolean
physical	xiii, 411 p.
psigel	ZDB-30-PAD ZDB-30-PBE
publishDate	2008
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publishDateSort	2008
publisher	Harvard University Press
record_format	marc
spelling	Wang, Jing 1950- Verfasser aut Brand new China advertising, media, and commercial culture Jing Wang Cambridge, Mass. Harvard University Press 2008 xiii, 411 p. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (p. 357-392) and index Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media Advertising China Marketing China Brand name products China Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Markenartikel (DE-588)4037584-5 gnd rswk-swf Werbewirkung (DE-588)4189647-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf China (DE-588)4009937-4 gnd rswk-swf China (DE-588)4009937-4 g Werbung (DE-588)4065541-6 s Werbewirkung (DE-588)4189647-6 s Marketing (DE-588)4037589-4 s Markenartikel (DE-588)4037584-5 s 1\p DE-604 Werbepsychologie (DE-588)4140889-5 s 2\p DE-604 Erscheint auch als Druck-Ausgabe, Hardcover 978-0-674-02680-3 Erscheint auch als Druck-Ausgabe, Hardcover 0-674-02680-2 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Wang, Jing 1950- Brand new China advertising, media, and commercial culture Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media Advertising China Marketing China Brand name products China Werbepsychologie (DE-588)4140889-5 gnd Werbung (DE-588)4065541-6 gnd Markenartikel (DE-588)4037584-5 gnd Werbewirkung (DE-588)4189647-6 gnd Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4140889-5 (DE-588)4065541-6 (DE-588)4037584-5 (DE-588)4189647-6 (DE-588)4037589-4 (DE-588)4009937-4
title	Brand new China advertising, media, and commercial culture
title_auth	Brand new China advertising, media, and commercial culture
title_exact_search	Brand new China advertising, media, and commercial culture
title_full	Brand new China advertising, media, and commercial culture Jing Wang
title_fullStr	Brand new China advertising, media, and commercial culture Jing Wang
title_full_unstemmed	Brand new China advertising, media, and commercial culture Jing Wang
title_short	Brand new China
title_sort	brand new china advertising media and commercial culture
title_sub	advertising, media, and commercial culture
topic	Advertising China Marketing China Brand name products China Werbepsychologie (DE-588)4140889-5 gnd Werbung (DE-588)4065541-6 gnd Markenartikel (DE-588)4037584-5 gnd Werbewirkung (DE-588)4189647-6 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	Advertising China Marketing China Brand name products China Werbepsychologie Werbung Markenartikel Werbewirkung Marketing China
work_keys_str_mv	AT wangjing brandnewchinaadvertisingmediaandcommercialculture

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