A Short course in international marketing blunders: mistakes made by companies that should have known better
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Novato, CA
World Trade Press
2002
|
| Schriftenreihe: | Short course in international trade series
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references |
| Beschreibung: | x, 182 p |
Internformat
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| 100 | 1 | |a White, Michael |d 1951- |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a A Short course in international marketing blunders |b mistakes made by companies that should have known better |c Michael White |
| 246 | 1 | 3 | |a International marketing blunders |
| 264 | 1 | |a Novato, CA |b World Trade Press |c 2002 | |
| 300 | |a x, 182 p | ||
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| 490 | 0 | |a Short course in international trade series | |
| 500 | |a Includes bibliographical references | ||
| 650 | 4 | |a Multinationales Unternehmen | |
| 650 | 4 | |a Export marketing | |
| 650 | 4 | |a International business enterprises |x Management | |
| 650 | 4 | |a Business failures | |
| 912 | |a ZDB-30-PAD |a ZDB-30-PBE | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029500577 | ||
Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | White, Michael 1951- |
| author_facet | White, Michael 1951- |
| author_role | aut |
| author_sort | White, Michael 1951- |
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| dewey-full | 658.8/48 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/48 |
| dewey-search | 658.8/48 |
| dewey-sort | 3658.8 248 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:43:29Z |
| institution | BVB |
| language | English |
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| publishDate | 2002 |
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| publisher | World Trade Press |
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| series2 | Short course in international trade series |
| spelling | White, Michael 1951- Verfasser aut A Short course in international marketing blunders mistakes made by companies that should have known better Michael White International marketing blunders Novato, CA World Trade Press 2002 x, 182 p txt rdacontent c rdamedia cr rdacarrier Short course in international trade series Includes bibliographical references Multinationales Unternehmen Export marketing International business enterprises Management Business failures |
| spellingShingle | White, Michael 1951- A Short course in international marketing blunders mistakes made by companies that should have known better Multinationales Unternehmen Export marketing International business enterprises Management Business failures |
| title | A Short course in international marketing blunders mistakes made by companies that should have known better |
| title_alt | International marketing blunders |
| title_auth | A Short course in international marketing blunders mistakes made by companies that should have known better |
| title_exact_search | A Short course in international marketing blunders mistakes made by companies that should have known better |
| title_full | A Short course in international marketing blunders mistakes made by companies that should have known better Michael White |
| title_fullStr | A Short course in international marketing blunders mistakes made by companies that should have known better Michael White |
| title_full_unstemmed | A Short course in international marketing blunders mistakes made by companies that should have known better Michael White |
| title_short | A Short course in international marketing blunders |
| title_sort | a short course in international marketing blunders mistakes made by companies that should have known better |
| title_sub | mistakes made by companies that should have known better |
| topic | Multinationales Unternehmen Export marketing International business enterprises Management Business failures |
| topic_facet | Multinationales Unternehmen Export marketing International business enterprises Management Business failures |
| work_keys_str_mv | AT whitemichael ashortcourseininternationalmarketingblundersmistakesmadebycompaniesthatshouldhaveknownbetter AT whitemichael internationalmarketingblunders |