Citizen marketers: when people are the message
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Chicago, IL
Kaplan Pub.
c2006
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xiv, 223 p |
| ISBN: | 9781419596063 1419596063 |
Internformat
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| 100 | 1 | |a McConnell, Ben |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Citizen marketers |b when people are the message |c Ben McConnell and Jackie Huba |
| 264 | 1 | |a Chicago, IL |b Kaplan Pub. |c c2006 | |
| 300 | |a xiv, 223 p | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Gesellschaft | |
| 650 | 4 | |a Customer relations | |
| 650 | 4 | |a Social media | |
| 650 | 4 | |a Social media |x Economic aspects | |
| 650 | 4 | |a Internet |x Social aspects | |
| 650 | 4 | |a Interactive marketing | |
| 700 | 1 | |a Huba, Jackie |e Sonstige |4 oth | |
| 912 | |a ZDB-30-PAD |a ZDB-30-PBE | ||
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | McConnell, Ben |
| author_facet | McConnell, Ben |
| author_role | aut |
| author_sort | McConnell, Ben |
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| building | Verbundindex |
| bvnumber | BV044086660 |
| collection | ZDB-30-PAD ZDB-30-PBE |
| ctrlnum | (ZDB-30-PAD)EBC3016182 (ZDB-89-EBL)EBL3016182 (OCoLC)144618563 (DE-599)BVBBV044086660 |
| dewey-full | 658.8/12 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/12 |
| dewey-search | 658.8/12 |
| dewey-sort | 3658.8 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044086660 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:43:14Z |
| institution | BVB |
| isbn | 9781419596063 1419596063 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029493505 |
| oclc_num | 144618563 |
| open_access_boolean | |
| physical | xiv, 223 p |
| psigel | ZDB-30-PAD ZDB-30-PBE |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Kaplan Pub. |
| record_format | marc |
| spelling | McConnell, Ben Verfasser aut Citizen marketers when people are the message Ben McConnell and Jackie Huba Chicago, IL Kaplan Pub. c2006 xiv, 223 p txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Gesellschaft Customer relations Social media Social media Economic aspects Internet Social aspects Interactive marketing Huba, Jackie Sonstige oth |
| spellingShingle | McConnell, Ben Citizen marketers when people are the message Gesellschaft Customer relations Social media Social media Economic aspects Internet Social aspects Interactive marketing |
| title | Citizen marketers when people are the message |
| title_auth | Citizen marketers when people are the message |
| title_exact_search | Citizen marketers when people are the message |
| title_full | Citizen marketers when people are the message Ben McConnell and Jackie Huba |
| title_fullStr | Citizen marketers when people are the message Ben McConnell and Jackie Huba |
| title_full_unstemmed | Citizen marketers when people are the message Ben McConnell and Jackie Huba |
| title_short | Citizen marketers |
| title_sort | citizen marketers when people are the message |
| title_sub | when people are the message |
| topic | Gesellschaft Customer relations Social media Social media Economic aspects Internet Social aspects Interactive marketing |
| topic_facet | Gesellschaft Customer relations Social media Social media Economic aspects Internet Social aspects Interactive marketing |
| work_keys_str_mv | AT mcconnellben citizenmarketerswhenpeoplearethemessage AT hubajackie citizenmarketerswhenpeoplearethemessage |