Defending the brand: aggressive strategies for protecting your brand in the online arena
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
American Management Association
c2004
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xvi, 268 p. |
| ISBN: | 0814407544 |
Internformat
MARC
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| 100 | 1 | |a Murray, Brian H. |d 1968- |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Defending the brand |b aggressive strategies for protecting your brand in the online arena |c Brian H. Murray |
| 264 | 1 | |a New York |b American Management Association |c c2004 | |
| 300 | |a xvi, 268 p. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 505 | 0 | |a Digital brand abuse -- The dark side -- Objectionable content -- Pornography -- Adult entertainment -- Child pornography -- Hate, violence, and extremism -- Gambling -- Parody -- Defining "objectionable" -- Who's at risk? -- What to do -- The business case -- Boardroom summary -- The opportunities and threats of online commentary -- The rumor mill -- Financial earnings -- Early warning -- Information security -- Other security and liability threats -- The world's largest focus group -- Activism and "sucks" sites -- Nobody is immune -- Managing risk -- Buried treasure -- The business case -- Boardroom summary -- Customer diversion -- Customer capture -- Cybersquatting -- Typo-piracy -- Domain name administration -- Arbitration -- Search engine manipulation -- Invisible seeding -- Visible seeding -- Spoofing --Paid placement -- Managing seeding and spoofing issues -- Software utility generated advertisements -- Mislabeled links -- Unsolicited e-mail -- Keeping the customer -- | |
| 650 | 4 | |a Brand name products | |
| 650 | 4 | |a Trademark infringement | |
| 650 | 4 | |a Electronic commerce | |
| 650 | 4 | |a Product management | |
| 912 | |a ZDB-30-PAD |a ZDB-30-PBE | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029488931 | ||
Datensatz im Suchindex
| _version_ | 1804177125173886976 |
|---|---|
| any_adam_object | |
| author | Murray, Brian H. 1968- |
| author_facet | Murray, Brian H. 1968- |
| author_role | aut |
| author_sort | Murray, Brian H. 1968- |
| author_variant | b h m bh bhm |
| building | Verbundindex |
| bvnumber | BV044082086 |
| collection | ZDB-30-PAD ZDB-30-PBE |
| contents | Digital brand abuse -- The dark side -- Objectionable content -- Pornography -- Adult entertainment -- Child pornography -- Hate, violence, and extremism -- Gambling -- Parody -- Defining "objectionable" -- Who's at risk? -- What to do -- The business case -- Boardroom summary -- The opportunities and threats of online commentary -- The rumor mill -- Financial earnings -- Early warning -- Information security -- Other security and liability threats -- The world's largest focus group -- Activism and "sucks" sites -- Nobody is immune -- Managing risk -- Buried treasure -- The business case -- Boardroom summary -- Customer diversion -- Customer capture -- Cybersquatting -- Typo-piracy -- Domain name administration -- Arbitration -- Search engine manipulation -- Invisible seeding -- Visible seeding -- Spoofing --Paid placement -- Managing seeding and spoofing issues -- Software utility generated advertisements -- Mislabeled links -- Unsolicited e-mail -- Keeping the customer -- |
| ctrlnum | (ZDB-30-PAD)EBC243012 (ZDB-89-EBL)EBL243012 (OCoLC)468772210 (DE-599)BVBBV044082086 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044082086 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:43:06Z |
| institution | BVB |
| isbn | 0814407544 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029488931 |
| oclc_num | 468772210 |
| open_access_boolean | |
| physical | xvi, 268 p. |
| psigel | ZDB-30-PAD ZDB-30-PBE |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | American Management Association |
| record_format | marc |
| spelling | Murray, Brian H. 1968- Verfasser aut Defending the brand aggressive strategies for protecting your brand in the online arena Brian H. Murray New York American Management Association c2004 xvi, 268 p. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Digital brand abuse -- The dark side -- Objectionable content -- Pornography -- Adult entertainment -- Child pornography -- Hate, violence, and extremism -- Gambling -- Parody -- Defining "objectionable" -- Who's at risk? -- What to do -- The business case -- Boardroom summary -- The opportunities and threats of online commentary -- The rumor mill -- Financial earnings -- Early warning -- Information security -- Other security and liability threats -- The world's largest focus group -- Activism and "sucks" sites -- Nobody is immune -- Managing risk -- Buried treasure -- The business case -- Boardroom summary -- Customer diversion -- Customer capture -- Cybersquatting -- Typo-piracy -- Domain name administration -- Arbitration -- Search engine manipulation -- Invisible seeding -- Visible seeding -- Spoofing --Paid placement -- Managing seeding and spoofing issues -- Software utility generated advertisements -- Mislabeled links -- Unsolicited e-mail -- Keeping the customer -- Brand name products Trademark infringement Electronic commerce Product management |
| spellingShingle | Murray, Brian H. 1968- Defending the brand aggressive strategies for protecting your brand in the online arena Digital brand abuse -- The dark side -- Objectionable content -- Pornography -- Adult entertainment -- Child pornography -- Hate, violence, and extremism -- Gambling -- Parody -- Defining "objectionable" -- Who's at risk? -- What to do -- The business case -- Boardroom summary -- The opportunities and threats of online commentary -- The rumor mill -- Financial earnings -- Early warning -- Information security -- Other security and liability threats -- The world's largest focus group -- Activism and "sucks" sites -- Nobody is immune -- Managing risk -- Buried treasure -- The business case -- Boardroom summary -- Customer diversion -- Customer capture -- Cybersquatting -- Typo-piracy -- Domain name administration -- Arbitration -- Search engine manipulation -- Invisible seeding -- Visible seeding -- Spoofing --Paid placement -- Managing seeding and spoofing issues -- Software utility generated advertisements -- Mislabeled links -- Unsolicited e-mail -- Keeping the customer -- Brand name products Trademark infringement Electronic commerce Product management |
| title | Defending the brand aggressive strategies for protecting your brand in the online arena |
| title_auth | Defending the brand aggressive strategies for protecting your brand in the online arena |
| title_exact_search | Defending the brand aggressive strategies for protecting your brand in the online arena |
| title_full | Defending the brand aggressive strategies for protecting your brand in the online arena Brian H. Murray |
| title_fullStr | Defending the brand aggressive strategies for protecting your brand in the online arena Brian H. Murray |
| title_full_unstemmed | Defending the brand aggressive strategies for protecting your brand in the online arena Brian H. Murray |
| title_short | Defending the brand |
| title_sort | defending the brand aggressive strategies for protecting your brand in the online arena |
| title_sub | aggressive strategies for protecting your brand in the online arena |
| topic | Brand name products Trademark infringement Electronic commerce Product management |
| topic_facet | Brand name products Trademark infringement Electronic commerce Product management |
| work_keys_str_mv | AT murraybrianh defendingthebrandaggressivestrategiesforprotectingyourbrandintheonlinearena |