Conquering consumerspace: marketing strategies for a branded world
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York
AMACOM
c2003
|
| Subjects: | |
| Item Description: | Includes bibliographical references (p. 251-265) and index |
| Physical Description: | xii, 276 p. |
| ISBN: | 0814407412 |
Staff View
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Record in the Search Index
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| author | Solomon, Michael R. |
| author_facet | Solomon, Michael R. |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044082080 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:43:06Z |
| institution | BVB |
| isbn | 0814407412 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029488925 |
| oclc_num | 52722658 |
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| physical | xii, 276 p. |
| psigel | ZDB-30-PAD ZDB-30-PBE |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | AMACOM |
| record_format | marc |
| spelling | Solomon, Michael R. Verfasser aut Conquering consumerspace marketing strategies for a branded world Michael R. Solomon New York AMACOM c2003 xii, 276 p. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (p. 251-265) and index Branding (Marketing) Consumers' preferences Customer relations |
| spellingShingle | Solomon, Michael R. Conquering consumerspace marketing strategies for a branded world Branding (Marketing) Consumers' preferences Customer relations |
| title | Conquering consumerspace marketing strategies for a branded world |
| title_auth | Conquering consumerspace marketing strategies for a branded world |
| title_exact_search | Conquering consumerspace marketing strategies for a branded world |
| title_full | Conquering consumerspace marketing strategies for a branded world Michael R. Solomon |
| title_fullStr | Conquering consumerspace marketing strategies for a branded world Michael R. Solomon |
| title_full_unstemmed | Conquering consumerspace marketing strategies for a branded world Michael R. Solomon |
| title_short | Conquering consumerspace |
| title_sort | conquering consumerspace marketing strategies for a branded world |
| title_sub | marketing strategies for a branded world |
| topic | Branding (Marketing) Consumers' preferences Customer relations |
| topic_facet | Branding (Marketing) Consumers' preferences Customer relations |
| work_keys_str_mv | AT solomonmichaelr conqueringconsumerspacemarketingstrategiesforabrandedworld |