Conquering consumerspace: marketing strategies for a branded world
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
AMACOM
c2003
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references (p. 251-265) and index |
| Beschreibung: | xii, 276 p. |
| ISBN: | 0814407412 |
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| 650 | 4 | |a Consumers' preferences | |
| 650 | 4 | |a Customer relations | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Solomon, Michael R. |
| author_facet | Solomon, Michael R. |
| author_role | aut |
| author_sort | Solomon, Michael R. |
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| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044082080 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:43:06Z |
| institution | BVB |
| isbn | 0814407412 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029488925 |
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| physical | xii, 276 p. |
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| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | AMACOM |
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| spelling | Solomon, Michael R. Verfasser aut Conquering consumerspace marketing strategies for a branded world Michael R. Solomon New York AMACOM c2003 xii, 276 p. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (p. 251-265) and index Branding (Marketing) Consumers' preferences Customer relations |
| spellingShingle | Solomon, Michael R. Conquering consumerspace marketing strategies for a branded world Branding (Marketing) Consumers' preferences Customer relations |
| title | Conquering consumerspace marketing strategies for a branded world |
| title_auth | Conquering consumerspace marketing strategies for a branded world |
| title_exact_search | Conquering consumerspace marketing strategies for a branded world |
| title_full | Conquering consumerspace marketing strategies for a branded world Michael R. Solomon |
| title_fullStr | Conquering consumerspace marketing strategies for a branded world Michael R. Solomon |
| title_full_unstemmed | Conquering consumerspace marketing strategies for a branded world Michael R. Solomon |
| title_short | Conquering consumerspace |
| title_sort | conquering consumerspace marketing strategies for a branded world |
| title_sub | marketing strategies for a branded world |
| topic | Branding (Marketing) Consumers' preferences Customer relations |
| topic_facet | Branding (Marketing) Consumers' preferences Customer relations |
| work_keys_str_mv | AT solomonmichaelr conqueringconsumerspacemarketingstrategiesforabrandedworld |