Branding unbound: the future of advertising, sales, and the brand experience in the wireless age
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
AMACOM
c2005
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references (p. [213]-227) and index |
| Beschreibung: | ix, 244 p. |
| ISBN: | 0814472877 |
Internformat
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| 500 | |a Includes bibliographical references (p. [213]-227) and index | ||
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| 650 | 4 | |a Product management | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Mathieson, Rick |
| author_facet | Mathieson, Rick |
| author_role | aut |
| author_sort | Mathieson, Rick |
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| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044082074 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:43:06Z |
| institution | BVB |
| isbn | 0814472877 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029488919 |
| oclc_num | 61234490 |
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| physical | ix, 244 p. |
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| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | AMACOM |
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| spelling | Mathieson, Rick Verfasser aut Branding unbound the future of advertising, sales, and the brand experience in the wireless age Rick Mathieson New York AMACOM c2005 ix, 244 p. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (p. [213]-227) and index Mobile commerce Product management |
| spellingShingle | Mathieson, Rick Branding unbound the future of advertising, sales, and the brand experience in the wireless age Mobile commerce Product management |
| title | Branding unbound the future of advertising, sales, and the brand experience in the wireless age |
| title_auth | Branding unbound the future of advertising, sales, and the brand experience in the wireless age |
| title_exact_search | Branding unbound the future of advertising, sales, and the brand experience in the wireless age |
| title_full | Branding unbound the future of advertising, sales, and the brand experience in the wireless age Rick Mathieson |
| title_fullStr | Branding unbound the future of advertising, sales, and the brand experience in the wireless age Rick Mathieson |
| title_full_unstemmed | Branding unbound the future of advertising, sales, and the brand experience in the wireless age Rick Mathieson |
| title_short | Branding unbound |
| title_sort | branding unbound the future of advertising sales and the brand experience in the wireless age |
| title_sub | the future of advertising, sales, and the brand experience in the wireless age |
| topic | Mobile commerce Product management |
| topic_facet | Mobile commerce Product management |
| work_keys_str_mv | AT mathiesonrick brandingunboundthefutureofadvertisingsalesandthebrandexperienceinthewirelessage |