ProfitBrand: how to increase the profitability, accountability & sustainability of brands
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Kogan Page
c2005
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references (p. [227]-233) and index |
| Beschreibung: | vii, 240 p. |
| ISBN: | 0749444657 |
Internformat
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| 500 | |a Includes bibliographical references (p. [227]-233) and index | ||
| 650 | 4 | |a Brand name products |x Management | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Relationship marketing | |
| 650 | 4 | |a Customer relations | |
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Datensatz im Suchindex
| _version_ | 1804177125124603904 |
|---|---|
| any_adam_object | |
| author | Wreden, Nick |
| author_facet | Wreden, Nick |
| author_role | aut |
| author_sort | Wreden, Nick |
| author_variant | n w nw |
| building | Verbundindex |
| bvnumber | BV044082052 |
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| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:43:06Z |
| institution | BVB |
| isbn | 0749444657 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029488897 |
| oclc_num | 57283089 |
| open_access_boolean | |
| physical | vii, 240 p. |
| psigel | ZDB-30-PAD ZDB-30-PBE |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Wreden, Nick Verfasser aut ProfitBrand how to increase the profitability, accountability & sustainability of brands Nick Wreden Profit brand London Kogan Page c2005 vii, 240 p. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (p. [227]-233) and index Brand name products Management Branding (Marketing) Marketing Relationship marketing Customer relations |
| spellingShingle | Wreden, Nick ProfitBrand how to increase the profitability, accountability & sustainability of brands Brand name products Management Branding (Marketing) Marketing Relationship marketing Customer relations |
| title | ProfitBrand how to increase the profitability, accountability & sustainability of brands |
| title_alt | Profit brand |
| title_auth | ProfitBrand how to increase the profitability, accountability & sustainability of brands |
| title_exact_search | ProfitBrand how to increase the profitability, accountability & sustainability of brands |
| title_full | ProfitBrand how to increase the profitability, accountability & sustainability of brands Nick Wreden |
| title_fullStr | ProfitBrand how to increase the profitability, accountability & sustainability of brands Nick Wreden |
| title_full_unstemmed | ProfitBrand how to increase the profitability, accountability & sustainability of brands Nick Wreden |
| title_short | ProfitBrand |
| title_sort | profitbrand how to increase the profitability accountability sustainability of brands |
| title_sub | how to increase the profitability, accountability & sustainability of brands |
| topic | Brand name products Management Branding (Marketing) Marketing Relationship marketing Customer relations |
| topic_facet | Brand name products Management Branding (Marketing) Marketing Relationship marketing Customer relations |
| work_keys_str_mv | AT wredennick profitbrandhowtoincreasetheprofitabilityaccountabilitysustainabilityofbrands AT wredennick profitbrand |