Trillion-dollar moms: marketing to a new generation of mothers
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Chicago
Dearborn Trade Pub.
c2005
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xviii, 237 p |
| ISBN: | 1419504576 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV044080540 | ||
| 003 | DE-604 | ||
| 005 | 20190528 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 170217s2005 |||| o||u| ||||||eng d | ||
| 020 | |a 1419504576 |c hardcover |9 1-4195-0457-6 | ||
| 035 | |a (ZDB-30-PAD)EBC231439 | ||
| 035 | |a (ZDB-89-EBL)EBL231439 | ||
| 035 | |a (OCoLC)70774247 | ||
| 035 | |a (DE-599)BVBBV044080540 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.8/3/0852 |2 22 | |
| 100 | 1 | |a Bailey, Maria T. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Trillion-dollar moms |b marketing to a new generation of mothers |c Maria T. Bailey and Bonnie W. Ulman |
| 264 | 1 | |a Chicago |b Dearborn Trade Pub. |c c2005 | |
| 300 | |a xviii, 237 p | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 505 | 0 | |a Taking aim at the mom market -- Talking about my generation -- Working it: mothers in the office -- Baby boomers: parenting pioneers -- Gen X marks the spot -- Generation Y not? -- Silver birds, gilded wallets -- Messages for moms -- Reaching the right moms the write way -- Getting moms buzzing through public relations -- Connecting with moms through brand experiences -- Moms online and unplugged -- Cultural influences in a mom's world -- Opportunities for the future | |
| 650 | 4 | |a Women consumers |z United States | |
| 650 | 4 | |a Mothers |z United States | |
| 650 | 4 | |a Marketing |z United States | |
| 650 | 4 | |a New Age consumers |z United States | |
| 651 | 4 | |a USA | |
| 700 | 1 | |a Ulman, Bonnie W. |e Sonstige |4 oth | |
| 912 | |a ZDB-30-PAD | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029487385 | ||
Datensatz im Suchindex
| _version_ | 1804177122497921024 |
|---|---|
| any_adam_object | |
| author | Bailey, Maria T. |
| author_facet | Bailey, Maria T. |
| author_role | aut |
| author_sort | Bailey, Maria T. |
| author_variant | m t b mt mtb |
| building | Verbundindex |
| bvnumber | BV044080540 |
| collection | ZDB-30-PAD |
| contents | Taking aim at the mom market -- Talking about my generation -- Working it: mothers in the office -- Baby boomers: parenting pioneers -- Gen X marks the spot -- Generation Y not? -- Silver birds, gilded wallets -- Messages for moms -- Reaching the right moms the write way -- Getting moms buzzing through public relations -- Connecting with moms through brand experiences -- Moms online and unplugged -- Cultural influences in a mom's world -- Opportunities for the future |
| ctrlnum | (ZDB-30-PAD)EBC231439 (ZDB-89-EBL)EBL231439 (OCoLC)70774247 (DE-599)BVBBV044080540 |
| dewey-full | 658.8/3/0852 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3/0852 |
| dewey-search | 658.8/3/0852 |
| dewey-sort | 3658.8 13 3852 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| geographic | USA |
| geographic_facet | USA |
| id | DE-604.BV044080540 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:43:03Z |
| institution | BVB |
| isbn | 1419504576 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029487385 |
| oclc_num | 70774247 |
| open_access_boolean | |
| physical | xviii, 237 p |
| psigel | ZDB-30-PAD |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | Dearborn Trade Pub. |
| record_format | marc |
| spelling | Bailey, Maria T. Verfasser aut Trillion-dollar moms marketing to a new generation of mothers Maria T. Bailey and Bonnie W. Ulman Chicago Dearborn Trade Pub. c2005 xviii, 237 p txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Taking aim at the mom market -- Talking about my generation -- Working it: mothers in the office -- Baby boomers: parenting pioneers -- Gen X marks the spot -- Generation Y not? -- Silver birds, gilded wallets -- Messages for moms -- Reaching the right moms the write way -- Getting moms buzzing through public relations -- Connecting with moms through brand experiences -- Moms online and unplugged -- Cultural influences in a mom's world -- Opportunities for the future Women consumers United States Mothers United States Marketing United States New Age consumers United States USA Ulman, Bonnie W. Sonstige oth |
| spellingShingle | Bailey, Maria T. Trillion-dollar moms marketing to a new generation of mothers Taking aim at the mom market -- Talking about my generation -- Working it: mothers in the office -- Baby boomers: parenting pioneers -- Gen X marks the spot -- Generation Y not? -- Silver birds, gilded wallets -- Messages for moms -- Reaching the right moms the write way -- Getting moms buzzing through public relations -- Connecting with moms through brand experiences -- Moms online and unplugged -- Cultural influences in a mom's world -- Opportunities for the future Women consumers United States Mothers United States Marketing United States New Age consumers United States |
| title | Trillion-dollar moms marketing to a new generation of mothers |
| title_auth | Trillion-dollar moms marketing to a new generation of mothers |
| title_exact_search | Trillion-dollar moms marketing to a new generation of mothers |
| title_full | Trillion-dollar moms marketing to a new generation of mothers Maria T. Bailey and Bonnie W. Ulman |
| title_fullStr | Trillion-dollar moms marketing to a new generation of mothers Maria T. Bailey and Bonnie W. Ulman |
| title_full_unstemmed | Trillion-dollar moms marketing to a new generation of mothers Maria T. Bailey and Bonnie W. Ulman |
| title_short | Trillion-dollar moms |
| title_sort | trillion dollar moms marketing to a new generation of mothers |
| title_sub | marketing to a new generation of mothers |
| topic | Women consumers United States Mothers United States Marketing United States New Age consumers United States |
| topic_facet | Women consumers United States Mothers United States Marketing United States New Age consumers United States USA |
| work_keys_str_mv | AT baileymariat trilliondollarmomsmarketingtoanewgenerationofmothers AT ulmanbonniew trilliondollarmomsmarketingtoanewgenerationofmothers |