Beyond the brand: why engaging the right customers is essential to winning in business
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Chicago
Dearborn Trade Pub.
2004
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xviii, 269 p |
| ISBN: | 0793188369 |
Internformat
MARC
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| 245 | 1 | 0 | |a Beyond the brand |b why engaging the right customers is essential to winning in business |c John Winsor |
| 264 | 1 | |a Chicago |b Dearborn Trade Pub. |c 2004 | |
| 300 | |a xviii, 269 p | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Product management | |
| 650 | 4 | |a Brand loyalty | |
| 912 | |a ZDB-30-PAD |a ZDB-30-PBE | ||
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Winsor, John 1959- |
| author_facet | Winsor, John 1959- |
| author_role | aut |
| author_sort | Winsor, John 1959- |
| author_variant | j w jw |
| building | Verbundindex |
| bvnumber | BV044080029 |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044080029 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:43:03Z |
| institution | BVB |
| isbn | 0793188369 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029486874 |
| oclc_num | 70734560 |
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| physical | xviii, 269 p |
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| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Dearborn Trade Pub. |
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| spelling | Winsor, John 1959- Verfasser aut Beyond the brand why engaging the right customers is essential to winning in business John Winsor Chicago Dearborn Trade Pub. 2004 xviii, 269 p txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Product management Brand loyalty |
| spellingShingle | Winsor, John 1959- Beyond the brand why engaging the right customers is essential to winning in business Product management Brand loyalty |
| title | Beyond the brand why engaging the right customers is essential to winning in business |
| title_auth | Beyond the brand why engaging the right customers is essential to winning in business |
| title_exact_search | Beyond the brand why engaging the right customers is essential to winning in business |
| title_full | Beyond the brand why engaging the right customers is essential to winning in business John Winsor |
| title_fullStr | Beyond the brand why engaging the right customers is essential to winning in business John Winsor |
| title_full_unstemmed | Beyond the brand why engaging the right customers is essential to winning in business John Winsor |
| title_short | Beyond the brand |
| title_sort | beyond the brand why engaging the right customers is essential to winning in business |
| title_sub | why engaging the right customers is essential to winning in business |
| topic | Product management Brand loyalty |
| topic_facet | Product management Brand loyalty |
| work_keys_str_mv | AT winsorjohn beyondthebrandwhyengagingtherightcustomersisessentialtowinninginbusiness |