Strategic marketing: an introduction
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Routledge
2000
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references (p. [303]-312) and index |
| Beschreibung: | xvii, 318 p. |
| ISBN: | 0203460057 |
Internformat
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| 245 | 1 | 0 | |a Strategic marketing |b an introduction |c Tony Proctor |
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| 300 | |a xvii, 318 p. | ||
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| 500 | |a Includes bibliographical references (p. [303]-312) and index | ||
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| 650 | 4 | |a Marketing |x Management | |
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Datensatz im Suchindex
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| author | Proctor, Tony |
| author_facet | Proctor, Tony |
| author_role | aut |
| author_sort | Proctor, Tony |
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| building | Verbundindex |
| bvnumber | BV044076947 |
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| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| indexdate | 2024-07-10T07:42:57Z |
| institution | BVB |
| isbn | 0203460057 |
| language | English |
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| physical | xvii, 318 p. |
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| publishDate | 2000 |
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| publishDateSort | 2000 |
| publisher | Routledge |
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| spelling | Proctor, Tony Verfasser aut Strategic marketing an introduction Tony Proctor London Routledge 2000 xvii, 318 p. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (p. [303]-312) and index Marketing Decision making Marketing Management Marketing (DE-588)4037589-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s 2\p DE-604 Erscheint auch als Druck-Ausgabe, Hardcover 0-415-20810-6 Erscheint auch als Druck-Ausgabe, Paperback 0-415-20811-4 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Proctor, Tony Strategic marketing an introduction Marketing Decision making Marketing Management Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4124261-0 (DE-588)4151278-9 |
| title | Strategic marketing an introduction |
| title_auth | Strategic marketing an introduction |
| title_exact_search | Strategic marketing an introduction |
| title_full | Strategic marketing an introduction Tony Proctor |
| title_fullStr | Strategic marketing an introduction Tony Proctor |
| title_full_unstemmed | Strategic marketing an introduction Tony Proctor |
| title_short | Strategic marketing |
| title_sort | strategic marketing an introduction |
| title_sub | an introduction |
| topic | Marketing Decision making Marketing Management Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Marketing Decision making Marketing Management Marketing Strategisches Management Einführung |
| work_keys_str_mv | AT proctortony strategicmarketinganintroduction |