Relationship marketing in professional services: a study of agency-client dynamics in the advertising sector
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Routledge
1997
|
| Schriftenreihe: | Routledge advances in management and business studies
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references (p. 345-356) and index |
| Beschreibung: | xiv, 373 p. |
| ISBN: | 0415146070 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV044075366 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 170217s1997 |||| o||u| ||||||eng d | ||
| 020 | |a 0415146070 |9 0-415-14607-0 | ||
| 035 | |a (ZDB-30-PAD)EBC165421 | ||
| 035 | |a (ZDB-89-EBL)EBL165421 | ||
| 035 | |a (OCoLC)70721560 | ||
| 035 | |a (DE-599)BVBBV044075366 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 659.1/068/8 |2 20 | |
| 100 | 1 | |a Halinen, Aino |d 1961- |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Relationship marketing in professional services |b a study of agency-client dynamics in the advertising sector |c Aino Halinen |
| 264 | 1 | |a London |b Routledge |c 1997 | |
| 300 | |a xiv, 373 p. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Routledge advances in management and business studies | |
| 500 | |a Includes bibliographical references (p. 345-356) and index | ||
| 650 | 4 | |a Relationship marketing | |
| 650 | 4 | |a Service industries |x Marketing | |
| 650 | 4 | |a Relationship marketing |z Finland |v Case studies | |
| 650 | 4 | |a Advertising agencies |x Customer services |z Finland |v Case studies | |
| 650 | 0 | 7 | |a Beziehungsmanagement |0 (DE-588)4326109-7 |2 gnd |9 rswk-swf |
| 651 | 4 | |a Finnland | |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Beziehungsmanagement |0 (DE-588)4326109-7 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 912 | |a ZDB-30-PAD |a ZDB-30-PBE | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029482211 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804177113258917888 |
|---|---|
| any_adam_object | |
| author | Halinen, Aino 1961- |
| author_facet | Halinen, Aino 1961- |
| author_role | aut |
| author_sort | Halinen, Aino 1961- |
| author_variant | a h ah |
| building | Verbundindex |
| bvnumber | BV044075366 |
| collection | ZDB-30-PAD ZDB-30-PBE |
| ctrlnum | (ZDB-30-PAD)EBC165421 (ZDB-89-EBL)EBL165421 (OCoLC)70721560 (DE-599)BVBBV044075366 |
| dewey-full | 659.1/068/8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/068/8 |
| dewey-search | 659.1/068/8 |
| dewey-sort | 3659.1 268 18 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01604nmm a2200433zc 4500</leader><controlfield tag="001">BV044075366</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">170217s1997 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0415146070</subfield><subfield code="9">0-415-14607-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PAD)EBC165421</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-89-EBL)EBL165421</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)70721560</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV044075366</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1/068/8</subfield><subfield code="2">20</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Halinen, Aino</subfield><subfield code="d">1961-</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Relationship marketing in professional services</subfield><subfield code="b">a study of agency-client dynamics in the advertising sector</subfield><subfield code="c">Aino Halinen</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London</subfield><subfield code="b">Routledge</subfield><subfield code="c">1997</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xiv, 373 p.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Routledge advances in management and business studies</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references (p. 345-356) and index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Relationship marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Service industries</subfield><subfield code="x">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Relationship marketing</subfield><subfield code="z">Finland</subfield><subfield code="v">Case studies</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising agencies</subfield><subfield code="x">Customer services</subfield><subfield code="z">Finland</subfield><subfield code="v">Case studies</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Beziehungsmanagement</subfield><subfield code="0">(DE-588)4326109-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="4"><subfield code="a">Finnland</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Beziehungsmanagement</subfield><subfield code="0">(DE-588)4326109-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PAD</subfield><subfield code="a">ZDB-30-PBE</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029482211</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| geographic | Finnland |
| geographic_facet | Finnland |
| id | DE-604.BV044075366 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:42:55Z |
| institution | BVB |
| isbn | 0415146070 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029482211 |
| oclc_num | 70721560 |
| open_access_boolean | |
| physical | xiv, 373 p. |
| psigel | ZDB-30-PAD ZDB-30-PBE |
| publishDate | 1997 |
| publishDateSearch | 1997 |
| publishDateSort | 1997 |
| publisher | Routledge |
| record_format | marc |
| series2 | Routledge advances in management and business studies |
| spelling | Halinen, Aino 1961- Verfasser aut Relationship marketing in professional services a study of agency-client dynamics in the advertising sector Aino Halinen London Routledge 1997 xiv, 373 p. txt rdacontent c rdamedia cr rdacarrier Routledge advances in management and business studies Includes bibliographical references (p. 345-356) and index Relationship marketing Service industries Marketing Relationship marketing Finland Case studies Advertising agencies Customer services Finland Case studies Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Finnland (DE-588)4522595-3 Fallstudiensammlung gnd-content Beziehungsmanagement (DE-588)4326109-7 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Halinen, Aino 1961- Relationship marketing in professional services a study of agency-client dynamics in the advertising sector Relationship marketing Service industries Marketing Relationship marketing Finland Case studies Advertising agencies Customer services Finland Case studies Beziehungsmanagement (DE-588)4326109-7 gnd |
| subject_GND | (DE-588)4326109-7 (DE-588)4522595-3 |
| title | Relationship marketing in professional services a study of agency-client dynamics in the advertising sector |
| title_auth | Relationship marketing in professional services a study of agency-client dynamics in the advertising sector |
| title_exact_search | Relationship marketing in professional services a study of agency-client dynamics in the advertising sector |
| title_full | Relationship marketing in professional services a study of agency-client dynamics in the advertising sector Aino Halinen |
| title_fullStr | Relationship marketing in professional services a study of agency-client dynamics in the advertising sector Aino Halinen |
| title_full_unstemmed | Relationship marketing in professional services a study of agency-client dynamics in the advertising sector Aino Halinen |
| title_short | Relationship marketing in professional services |
| title_sort | relationship marketing in professional services a study of agency client dynamics in the advertising sector |
| title_sub | a study of agency-client dynamics in the advertising sector |
| topic | Relationship marketing Service industries Marketing Relationship marketing Finland Case studies Advertising agencies Customer services Finland Case studies Beziehungsmanagement (DE-588)4326109-7 gnd |
| topic_facet | Relationship marketing Service industries Marketing Relationship marketing Finland Case studies Advertising agencies Customer services Finland Case studies Beziehungsmanagement Finnland Fallstudiensammlung |
| work_keys_str_mv | AT halinenaino relationshipmarketinginprofessionalservicesastudyofagencyclientdynamicsintheadvertisingsector |