Digital marketing: global strategies from the world's leading experts
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York
Wiley
c2001
|
| Subjects: | |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | x, 416 p. |
| ISBN: | 0471361224 |
Staff View
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV044074638 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 170217s2001 |||| o||u| ||||||eng d | ||
| 020 | |a 0471361224 |c cl. : alk. paper |9 0-471-36122-4 | ||
| 035 | |a (ZDB-30-PAD)EBC117489 | ||
| 035 | |a (ZDB-89-EBL)EBL117489 | ||
| 035 | |a (OCoLC)48139584 | ||
| 035 | |a (DE-599)BVBBV044074638 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.8 |2 21 | |
| 100 | 1 | |a Wind, Yoram |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Digital marketing |b global strategies from the world's leading experts |c Jerry Wind, Vijay Mahajan |
| 264 | 1 | |a New York |b Wiley |c c2001 | |
| 300 | |a x, 416 p. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Electronic commerce | |
| 650 | 0 | 7 | |a Electronic Commerce |0 (DE-588)4592128-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Online-Marketing |0 (DE-588)7706419-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
| 655 | 7 | |8 1\p |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
| 689 | 0 | 1 | |a Electronic Commerce |0 (DE-588)4592128-3 |D s |
| 689 | 0 | 2 | |a Online-Marketing |0 (DE-588)7706419-7 |D s |
| 689 | 0 | 3 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 0 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Mahajan, Vijay |e Sonstige |4 oth | |
| 912 | |a ZDB-30-PAD |a ZDB-30-PBE | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029481483 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Record in the Search Index
| _version_ | 1804177112056201216 |
|---|---|
| any_adam_object | |
| author | Wind, Yoram |
| author_facet | Wind, Yoram |
| author_role | aut |
| author_sort | Wind, Yoram |
| author_variant | y w yw |
| building | Verbundindex |
| bvnumber | BV044074638 |
| collection | ZDB-30-PAD ZDB-30-PBE |
| ctrlnum | (ZDB-30-PAD)EBC117489 (ZDB-89-EBL)EBL117489 (OCoLC)48139584 (DE-599)BVBBV044074638 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01844nmm a2200493zc 4500</leader><controlfield tag="001">BV044074638</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">170217s2001 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0471361224</subfield><subfield code="c">cl. : alk. paper</subfield><subfield code="9">0-471-36122-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PAD)EBC117489</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-89-EBL)EBL117489</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)48139584</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV044074638</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">21</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Wind, Yoram</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Digital marketing</subfield><subfield code="b">global strategies from the world's leading experts</subfield><subfield code="c">Jerry Wind, Vijay Mahajan</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York</subfield><subfield code="b">Wiley</subfield><subfield code="c">c2001</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">x, 416 p.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumer behavior</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Electronic commerce</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Electronic Commerce</subfield><subfield code="0">(DE-588)4592128-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Online-Marketing</subfield><subfield code="0">(DE-588)7706419-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">1\p</subfield><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Electronic Commerce</subfield><subfield code="0">(DE-588)4592128-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Online-Marketing</subfield><subfield code="0">(DE-588)7706419-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Mahajan, Vijay</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PAD</subfield><subfield code="a">ZDB-30-PBE</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029481483</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| genre | 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV044074638 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:42:53Z |
| institution | BVB |
| isbn | 0471361224 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029481483 |
| oclc_num | 48139584 |
| open_access_boolean | |
| physical | x, 416 p. |
| psigel | ZDB-30-PAD ZDB-30-PBE |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | Wiley |
| record_format | marc |
| spelling | Wind, Yoram Verfasser aut Digital marketing global strategies from the world's leading experts Jerry Wind, Vijay Mahajan New York Wiley c2001 x, 416 p. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Internet marketing Consumer behavior Electronic commerce Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Unternehmen (DE-588)4061963-1 s Electronic Commerce (DE-588)4592128-3 s Online-Marketing (DE-588)7706419-7 s Verbraucherverhalten (DE-588)4062644-1 s 2\p DE-604 Mahajan, Vijay Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Wind, Yoram Digital marketing global strategies from the world's leading experts Internet marketing Consumer behavior Electronic commerce Electronic Commerce (DE-588)4592128-3 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Online-Marketing (DE-588)7706419-7 gnd Unternehmen (DE-588)4061963-1 gnd |
| subject_GND | (DE-588)4592128-3 (DE-588)4062644-1 (DE-588)7706419-7 (DE-588)4061963-1 (DE-588)4143413-4 |
| title | Digital marketing global strategies from the world's leading experts |
| title_auth | Digital marketing global strategies from the world's leading experts |
| title_exact_search | Digital marketing global strategies from the world's leading experts |
| title_full | Digital marketing global strategies from the world's leading experts Jerry Wind, Vijay Mahajan |
| title_fullStr | Digital marketing global strategies from the world's leading experts Jerry Wind, Vijay Mahajan |
| title_full_unstemmed | Digital marketing global strategies from the world's leading experts Jerry Wind, Vijay Mahajan |
| title_short | Digital marketing |
| title_sort | digital marketing global strategies from the world s leading experts |
| title_sub | global strategies from the world's leading experts |
| topic | Internet marketing Consumer behavior Electronic commerce Electronic Commerce (DE-588)4592128-3 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Online-Marketing (DE-588)7706419-7 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | Internet marketing Consumer behavior Electronic commerce Electronic Commerce Verbraucherverhalten Online-Marketing Unternehmen Aufsatzsammlung |
| work_keys_str_mv | AT windyoram digitalmarketingglobalstrategiesfromtheworldsleadingexperts AT mahajanvijay digitalmarketingglobalstrategiesfromtheworldsleadingexperts |