Digital marketing: global strategies from the world's leading experts
Gespeichert in:
1. Verfasser: | |
---|---|
Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
New York
Wiley
c2001
|
Schlagworte: | |
Beschreibung: | Includes bibliographical references and index |
Beschreibung: | x, 416 p. |
ISBN: | 0471361224 |
Internformat
MARC
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020 | |a 0471361224 |c cl. : alk. paper |9 0-471-36122-4 | ||
035 | |a (ZDB-30-PAD)EBC117489 | ||
035 | |a (ZDB-89-EBL)EBL117489 | ||
035 | |a (OCoLC)48139584 | ||
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041 | 0 | |a eng | |
082 | 0 | |a 658.8 |2 21 | |
100 | 1 | |a Wind, Yoram |e Verfasser |4 aut | |
245 | 1 | 0 | |a Digital marketing |b global strategies from the world's leading experts |c Jerry Wind, Vijay Mahajan |
264 | 1 | |a New York |b Wiley |c c2001 | |
300 | |a x, 416 p. | ||
336 | |b txt |2 rdacontent | ||
337 | |b c |2 rdamedia | ||
338 | |b cr |2 rdacarrier | ||
500 | |a Includes bibliographical references and index | ||
650 | 4 | |a Internet marketing | |
650 | 4 | |a Consumer behavior | |
650 | 4 | |a Electronic commerce | |
650 | 0 | 7 | |a Electronic Commerce |0 (DE-588)4592128-3 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Online-Marketing |0 (DE-588)7706419-7 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
655 | 7 | |8 1\p |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
689 | 0 | 0 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
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689 | 0 | 3 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
689 | 0 | |8 2\p |5 DE-604 | |
700 | 1 | |a Mahajan, Vijay |e Sonstige |4 oth | |
912 | |a ZDB-30-PAD |a ZDB-30-PBE | ||
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883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk |
Datensatz im Suchindex
_version_ | 1804177112056201216 |
---|---|
any_adam_object | |
author | Wind, Yoram |
author_facet | Wind, Yoram |
author_role | aut |
author_sort | Wind, Yoram |
author_variant | y w yw |
building | Verbundindex |
bvnumber | BV044074638 |
collection | ZDB-30-PAD ZDB-30-PBE |
ctrlnum | (ZDB-30-PAD)EBC117489 (ZDB-89-EBL)EBL117489 (OCoLC)48139584 (DE-599)BVBBV044074638 |
dewey-full | 658.8 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8 |
dewey-search | 658.8 |
dewey-sort | 3658.8 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
format | Electronic eBook |
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illustrated | Not Illustrated |
indexdate | 2024-07-10T07:42:53Z |
institution | BVB |
isbn | 0471361224 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029481483 |
oclc_num | 48139584 |
open_access_boolean | |
physical | x, 416 p. |
psigel | ZDB-30-PAD ZDB-30-PBE |
publishDate | 2001 |
publishDateSearch | 2001 |
publishDateSort | 2001 |
publisher | Wiley |
record_format | marc |
spelling | Wind, Yoram Verfasser aut Digital marketing global strategies from the world's leading experts Jerry Wind, Vijay Mahajan New York Wiley c2001 x, 416 p. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Internet marketing Consumer behavior Electronic commerce Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Unternehmen (DE-588)4061963-1 s Electronic Commerce (DE-588)4592128-3 s Online-Marketing (DE-588)7706419-7 s Verbraucherverhalten (DE-588)4062644-1 s 2\p DE-604 Mahajan, Vijay Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Wind, Yoram Digital marketing global strategies from the world's leading experts Internet marketing Consumer behavior Electronic commerce Electronic Commerce (DE-588)4592128-3 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Online-Marketing (DE-588)7706419-7 gnd Unternehmen (DE-588)4061963-1 gnd |
subject_GND | (DE-588)4592128-3 (DE-588)4062644-1 (DE-588)7706419-7 (DE-588)4061963-1 (DE-588)4143413-4 |
title | Digital marketing global strategies from the world's leading experts |
title_auth | Digital marketing global strategies from the world's leading experts |
title_exact_search | Digital marketing global strategies from the world's leading experts |
title_full | Digital marketing global strategies from the world's leading experts Jerry Wind, Vijay Mahajan |
title_fullStr | Digital marketing global strategies from the world's leading experts Jerry Wind, Vijay Mahajan |
title_full_unstemmed | Digital marketing global strategies from the world's leading experts Jerry Wind, Vijay Mahajan |
title_short | Digital marketing |
title_sort | digital marketing global strategies from the world s leading experts |
title_sub | global strategies from the world's leading experts |
topic | Internet marketing Consumer behavior Electronic commerce Electronic Commerce (DE-588)4592128-3 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Online-Marketing (DE-588)7706419-7 gnd Unternehmen (DE-588)4061963-1 gnd |
topic_facet | Internet marketing Consumer behavior Electronic commerce Electronic Commerce Verbraucherverhalten Online-Marketing Unternehmen Aufsatzsammlung |
work_keys_str_mv | AT windyoram digitalmarketingglobalstrategiesfromtheworldsleadingexperts AT mahajanvijay digitalmarketingglobalstrategiesfromtheworldsleadingexperts |