Wilburn, M. (2006). Managing the customer experience: A measurement-based approach. ASQ Quality Press.
Chicago-Zitierstil (17. Ausg.)Wilburn, Morris. Managing the Customer Experience: A Measurement-based Approach. Milwaukee, Wisconsin: ASQ Quality Press, 2006.
MLA-Zitierstil (9. Ausg.)Wilburn, Morris. Managing the Customer Experience: A Measurement-based Approach. ASQ Quality Press, 2006.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.