The human brand: how we relate to people, products, and companies
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
San Francisco
Jossey-Bass
2013
|
| Ausgabe: | First edition |
| Schlagworte: | |
| Beschreibung: | Includes index Description based on print version record |
| Beschreibung: | 1 online resource (211 pages) |
| ISBN: | 9781118758151 9781118611319 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV044063213 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 170217s2013 |||| o||u| ||||||eng d | ||
| 020 | |a 9781118758151 |c ebook |9 978-1-118-75815-1 | ||
| 020 | |a 9781118611319 |c Print |9 978-1-118-61131-9 | ||
| 035 | |a (ZDB-30-PAD)EBC1388816 | ||
| 035 | |a (ZDB-89-EBL)EBL1388816 | ||
| 035 | |a (ZDB-38-EBR)ebr10762535 | ||
| 035 | |a (OCoLC)862793883 | ||
| 035 | |a (DE-599)BVBBV044063213 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.8/342 |2 23 | |
| 100 | 1 | |a Malone, Chris |d 1969- |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The human brand |b how we relate to people, products, and companies |c Chris Malone, Susan T. Fiske |
| 250 | |a First edition | ||
| 264 | 1 | |a San Francisco |b Jossey-Bass |c 2013 | |
| 300 | |a 1 online resource (211 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes index | ||
| 500 | |a Description based on print version record | ||
| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Marketing |x Psychological aspects | |
| 700 | 1 | |a Fiske, Susan T. |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Malone, Chris, 1969- |t Human brand : how we relate to people, products, and companies |
| 912 | |a ZDB-30-PAD |a ZDB-30-PBE | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029470058 | ||
Datensatz im Suchindex
| _version_ | 1804177090947317760 |
|---|---|
| any_adam_object | |
| author | Malone, Chris 1969- |
| author_facet | Malone, Chris 1969- |
| author_role | aut |
| author_sort | Malone, Chris 1969- |
| author_variant | c m cm |
| building | Verbundindex |
| bvnumber | BV044063213 |
| collection | ZDB-30-PAD ZDB-30-PBE |
| ctrlnum | (ZDB-30-PAD)EBC1388816 (ZDB-89-EBL)EBL1388816 (ZDB-38-EBR)ebr10762535 (OCoLC)862793883 (DE-599)BVBBV044063213 |
| dewey-full | 658.8/342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/342 |
| dewey-search | 658.8/342 |
| dewey-sort | 3658.8 3342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | First edition |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01423nmm a2200409zc 4500</leader><controlfield tag="001">BV044063213</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">170217s2013 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781118758151</subfield><subfield code="c">ebook</subfield><subfield code="9">978-1-118-75815-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781118611319</subfield><subfield code="c">Print</subfield><subfield code="9">978-1-118-61131-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PAD)EBC1388816</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-89-EBL)EBL1388816</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-38-EBR)ebr10762535</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)862793883</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV044063213</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/342</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Malone, Chris</subfield><subfield code="d">1969-</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The human brand</subfield><subfield code="b">how we relate to people, products, and companies</subfield><subfield code="c">Chris Malone, Susan T. Fiske</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">First edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">San Francisco</subfield><subfield code="b">Jossey-Bass</subfield><subfield code="c">2013</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (211 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Description based on print version record</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Psychologie</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumer behavior</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Psychological aspects</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Fiske, Susan T.</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="a">Malone, Chris, 1969-</subfield><subfield code="t">Human brand : how we relate to people, products, and companies</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PAD</subfield><subfield code="a">ZDB-30-PBE</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029470058</subfield></datafield></record></collection> |
| id | DE-604.BV044063213 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:42:33Z |
| institution | BVB |
| isbn | 9781118758151 9781118611319 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029470058 |
| oclc_num | 862793883 |
| open_access_boolean | |
| physical | 1 online resource (211 pages) |
| psigel | ZDB-30-PAD ZDB-30-PBE |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Jossey-Bass |
| record_format | marc |
| spelling | Malone, Chris 1969- Verfasser aut The human brand how we relate to people, products, and companies Chris Malone, Susan T. Fiske First edition San Francisco Jossey-Bass 2013 1 online resource (211 pages) txt rdacontent c rdamedia cr rdacarrier Includes index Description based on print version record Psychologie Consumer behavior Marketing Psychological aspects Fiske, Susan T. Sonstige oth Erscheint auch als Druck-Ausgabe Malone, Chris, 1969- Human brand : how we relate to people, products, and companies |
| spellingShingle | Malone, Chris 1969- The human brand how we relate to people, products, and companies Psychologie Consumer behavior Marketing Psychological aspects |
| title | The human brand how we relate to people, products, and companies |
| title_auth | The human brand how we relate to people, products, and companies |
| title_exact_search | The human brand how we relate to people, products, and companies |
| title_full | The human brand how we relate to people, products, and companies Chris Malone, Susan T. Fiske |
| title_fullStr | The human brand how we relate to people, products, and companies Chris Malone, Susan T. Fiske |
| title_full_unstemmed | The human brand how we relate to people, products, and companies Chris Malone, Susan T. Fiske |
| title_short | The human brand |
| title_sort | the human brand how we relate to people products and companies |
| title_sub | how we relate to people, products, and companies |
| topic | Psychologie Consumer behavior Marketing Psychological aspects |
| topic_facet | Psychologie Consumer behavior Marketing Psychological aspects |
| work_keys_str_mv | AT malonechris thehumanbrandhowwerelatetopeopleproductsandcompanies AT fiskesusant thehumanbrandhowwerelatetopeopleproductsandcompanies |