What is the current and future impact of social media on hospitality and tourism?:
This ebookinvestigates the ways in which social media is currently impacting and will likely continue to effect the tourism and hospitality industry. The expansion of social media means that geography no longer isolates customers from other customers. User generated content on TripAdvisor is a power...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Bingley
Emerald Group Publishing Limited
2015
|
| Schriftenreihe: | Worldwide Hospitality and Tourism Themes: Volume 7, Issue 3
|
| Schlagworte: | |
| Zusammenfassung: | This ebookinvestigates the ways in which social media is currently impacting and will likely continue to effect the tourism and hospitality industry. The expansion of social media means that geography no longer isolates customers from other customers. User generated content on TripAdvisor is a powerful tool. Travellers use it to choose hotels or restaurants based on reviews by past customers. Employee communities are bringing employees of multinational companies together. Team members share best practices on sites like Hilton's H360 and Hilton builds a strong culture amongst its team members. Team members also participate in worldwide contests, showing their outcomes through photos and videos posted on the site. Social media is changing how people communicate, participate, and collaborate. This ebook provides a glimpse into how social media is used should be used and will be by travellers and travel related companies across the globe |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 online resource (105 pages) |
| ISBN: | 9781784414641 9781784414634 |
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| id | DE-604.BV044051585 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:42:13Z |
| institution | BVB |
| isbn | 9781784414641 9781784414634 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029458430 |
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| series2 | Worldwide Hospitality and Tourism Themes: Volume 7, Issue 3 |
| spelling | Teare, Richard Verfasser aut What is the current and future impact of social media on hospitality and tourism? Bingley Emerald Group Publishing Limited 2015 © 2015 1 online resource (105 pages) txt rdacontent c rdamedia cr rdacarrier Worldwide Hospitality and Tourism Themes: Volume 7, Issue 3 Description based on publisher supplied metadata and other sources This ebookinvestigates the ways in which social media is currently impacting and will likely continue to effect the tourism and hospitality industry. The expansion of social media means that geography no longer isolates customers from other customers. User generated content on TripAdvisor is a powerful tool. Travellers use it to choose hotels or restaurants based on reviews by past customers. Employee communities are bringing employees of multinational companies together. Team members share best practices on sites like Hilton's H360 and Hilton builds a strong culture amongst its team members. Team members also participate in worldwide contests, showing their outcomes through photos and videos posted on the site. Social media is changing how people communicate, participate, and collaborate. This ebook provides a glimpse into how social media is used should be used and will be by travellers and travel related companies across the globe Internet marketing Social media Tourism -- Marketing Bowen, John Sonstige oth Baloglu, Seyhmus Sonstige oth Erscheint auch als Druck-Ausgabe Teare, Richard What is the current and future impact of social media on hospitality and tourism? |
| spellingShingle | Teare, Richard What is the current and future impact of social media on hospitality and tourism? Internet marketing Social media Tourism -- Marketing |
| title | What is the current and future impact of social media on hospitality and tourism? |
| title_auth | What is the current and future impact of social media on hospitality and tourism? |
| title_exact_search | What is the current and future impact of social media on hospitality and tourism? |
| title_full | What is the current and future impact of social media on hospitality and tourism? |
| title_fullStr | What is the current and future impact of social media on hospitality and tourism? |
| title_full_unstemmed | What is the current and future impact of social media on hospitality and tourism? |
| title_short | What is the current and future impact of social media on hospitality and tourism? |
| title_sort | what is the current and future impact of social media on hospitality and tourism |
| topic | Internet marketing Social media Tourism -- Marketing |
| topic_facet | Internet marketing Social media Tourism -- Marketing |
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