impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape:
leverages a retailer's success in this digital era
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Bingley
Emerald Group Publishing Limited
2015
|
| Schriftenreihe: | Journal of Research in Interactive Marketing: Volume 9, Issue 2
|
| Schlagworte: | |
| Zusammenfassung: | leverages a retailer's success in this digital era |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 online resource (81 pages) |
| ISBN: | 9781785604133 9781785604126 |
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Datensatz im Suchindex
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| author | Zahay, Debra |
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| dewey-ones | 381 - Commerce (Trade) |
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| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044051578 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:42:13Z |
| institution | BVB |
| isbn | 9781785604133 9781785604126 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029458423 |
| oclc_num | 921279120 |
| open_access_boolean | |
| physical | 1 online resource (81 pages) |
| psigel | ZDB-30-PAD ZDB-30-PBE ZDB-30-PQE |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Emerald Group Publishing Limited |
| record_format | marc |
| series2 | Journal of Research in Interactive Marketing: Volume 9, Issue 2 |
| spelling | Zahay, Debra Verfasser aut impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape Bingley Emerald Group Publishing Limited 2015 © 2015 1 online resource (81 pages) txt rdacontent c rdamedia cr rdacarrier Journal of Research in Interactive Marketing: Volume 9, Issue 2 Description based on publisher supplied metadata and other sources leverages a retailer's success in this digital era Psychologie Consumer behavior Electronic commerce -- Psychological aspects Internet marketing Yang, Kiseol Sonstige oth Erscheint auch als Druck-Ausgabe Zahay, Debra impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape |
| spellingShingle | Zahay, Debra impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape Psychologie Consumer behavior Electronic commerce -- Psychological aspects Internet marketing |
| title | impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape |
| title_auth | impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape |
| title_exact_search | impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape |
| title_full | impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape |
| title_fullStr | impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape |
| title_full_unstemmed | impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape |
| title_short | impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape |
| title_sort | impact of digital shopping channels on multi channel marketing and attribution in the changing retail landscape |
| topic | Psychologie Consumer behavior Electronic commerce -- Psychological aspects Internet marketing |
| topic_facet | Psychologie Consumer behavior Electronic commerce -- Psychological aspects Internet marketing |
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