Cross-cultural and cross-national consumer research:
The objective of this e-book is to extend the debate on the role of culture in consumer theory and examine psychological and other influences on consumer behavior in cross-cultural and cross-national contexts. The articles chosen for this edition include studies that examine sub-cultures within a si...
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bingley
Emerald Group Publishing Limited
2015
|
| Series: | International Marketing Review: Volume 32, Issue 3/4
|
| Subjects: | |
| Summary: | The objective of this e-book is to extend the debate on the role of culture in consumer theory and examine psychological and other influences on consumer behavior in cross-cultural and cross-national contexts. The articles chosen for this edition include studies that examine sub-cultures within a single country, as well as several that move beyond the dominant US/Western European consumer sampling frame. The topics investigated range from psychological investigations of consumer perceptions and motivations, to behavioral assessments of communication and purchase. Overall, the resulting nine articles provide new insights into the latest cross-national and cross-cultural consumer research, which enhances theoretical and practical understanding across a varied set of contexts involving data from fifteen different countries |
| Item Description: | Description based on publisher supplied metadata and other sources |
| Physical Description: | 1 online resource (215 pages) |
| ISBN: | 9781785602436 9781785602429 |
Staff View
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| indexdate | 2024-07-10T07:42:13Z |
| institution | BVB |
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| language | English |
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| series2 | International Marketing Review: Volume 32, Issue 3/4 |
| spelling | Cadogan, John Verfasser aut Cross-cultural and cross-national consumer research Bingley Emerald Group Publishing Limited 2015 © 2015 1 online resource (215 pages) txt rdacontent c rdamedia cr rdacarrier International Marketing Review: Volume 32, Issue 3/4 Description based on publisher supplied metadata and other sources The objective of this e-book is to extend the debate on the role of culture in consumer theory and examine psychological and other influences on consumer behavior in cross-cultural and cross-national contexts. The articles chosen for this edition include studies that examine sub-cultures within a single country, as well as several that move beyond the dominant US/Western European consumer sampling frame. The topics investigated range from psychological investigations of consumer perceptions and motivations, to behavioral assessments of communication and purchase. Overall, the resulting nine articles provide new insights into the latest cross-national and cross-cultural consumer research, which enhances theoretical and practical understanding across a varied set of contexts involving data from fifteen different countries Mathematisches Modell Consumers Consumption (Economics) -- Mathematical models Marketing Research -- Methodology, Michaelidou, Nina Sonstige oth Reynolds, Nina Sonstige oth Erscheint auch als Druck-Ausgabe Cadogan, John Cross-cultural and cross-national consumer research |
| spellingShingle | Cadogan, John Cross-cultural and cross-national consumer research Mathematisches Modell Consumers Consumption (Economics) -- Mathematical models Marketing Research -- Methodology, |
| title | Cross-cultural and cross-national consumer research |
| title_auth | Cross-cultural and cross-national consumer research |
| title_exact_search | Cross-cultural and cross-national consumer research |
| title_full | Cross-cultural and cross-national consumer research |
| title_fullStr | Cross-cultural and cross-national consumer research |
| title_full_unstemmed | Cross-cultural and cross-national consumer research |
| title_short | Cross-cultural and cross-national consumer research |
| title_sort | cross cultural and cross national consumer research |
| topic | Mathematisches Modell Consumers Consumption (Economics) -- Mathematical models Marketing Research -- Methodology, |
| topic_facet | Mathematisches Modell Consumers Consumption (Economics) -- Mathematical models Marketing Research -- Methodology, |
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