Co-creating service experience:

The objective of this eBook is to bring service experience co-creation into the spotlight and to present state-of-the-art research that advances our understanding of this phenomenon and provides future directions for researchers and practitioners. As a whole, this eBook serves as an opening to the s...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Jaakkola, Elina (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Bingley Emerald Group Publishing Limited 2015
Schriftenreihe:Journal of Service Management: Volume 26, Issue 2
Schlagworte:
Zusammenfassung:The objective of this eBook is to bring service experience co-creation into the spotlight and to present state-of-the-art research that advances our understanding of this phenomenon and provides future directions for researchers and practitioners. As a whole, this eBook serves as an opening to the study of service experience co-creation. It aggregates current research knowledge on the topic and features a rich mixture of perspectives on its study
Beschreibung:Description based on publisher supplied metadata and other sources
Beschreibung:1 online resource (167 pages)
ISBN:9781785602375
9781785602368

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