Brand Meaning Management:
Noted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these states. Other meaning makers (e.g., celebrities, culture, consumers themselves) can facilitate or detract from the brand meanings marketers aim t...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Bingley
Emerald Group Publishing Limited
2015
|
| Schriftenreihe: | Review of Marketing Research
v.12 |
| Schlagworte: | |
| Zusammenfassung: | Noted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these states. Other meaning makers (e.g., celebrities, culture, consumers themselves) can facilitate or detract from the brand meanings marketers aim to create |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 online resource (338 pages) |
| ISBN: | 9781784419318 9781784419325 |
Internformat
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Datensatz im Suchindex
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| author | MacInnis, Deborah |
| author_facet | MacInnis, Deborah |
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| author_sort | MacInnis, Deborah |
| author_variant | d m dm |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| isbn | 9781784419318 9781784419325 |
| language | English |
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| spelling | MacInnis, Deborah Verfasser aut Brand Meaning Management Bingley Emerald Group Publishing Limited 2015 © 2015 1 online resource (338 pages) txt rdacontent c rdamedia cr rdacarrier Review of Marketing Research v.12 Description based on publisher supplied metadata and other sources Noted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these states. Other meaning makers (e.g., celebrities, culture, consumers themselves) can facilitate or detract from the brand meanings marketers aim to create Brand products Branding (Marketing) Product management Marke (DE-588)4074577-6 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Marke (DE-588)4074577-6 s Management (DE-588)4037278-9 s 2\p DE-604 Malhotra, Naresh K. Sonstige oth Erscheint auch als Druck-Ausgabe MacInnis, Deborah Brand Meaning Management 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
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| title | Brand Meaning Management |
| title_auth | Brand Meaning Management |
| title_exact_search | Brand Meaning Management |
| title_full | Brand Meaning Management |
| title_fullStr | Brand Meaning Management |
| title_full_unstemmed | Brand Meaning Management |
| title_short | Brand Meaning Management |
| title_sort | brand meaning management |
| topic | Brand products Branding (Marketing) Product management Marke (DE-588)4074577-6 gnd Management (DE-588)4037278-9 gnd |
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