Advertising and Society: An Introduction
Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, includ...
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Somerset
John Wiley & Sons, Incorporated
2013
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| Ausgabe: | 2nd ed |
| Schlagworte: | |
| Zusammenfassung: | Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes Examines the impact of advertising through its distinctive 'point/counterpoint' format -designed to spark discussion and help students understand the complexities of the issues being presented Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 online resource (304 pages) |
| ISBN: | 9781118587621 9780470673096 |
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Datensatz im Suchindex
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| author | Pardun, Carol J. |
| author_facet | Pardun, Carol J. |
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| dewey-full | 659.1042 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
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| dewey-sort | 3659.1042 |
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| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed |
| format | Electronic eBook |
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| spelling | Pardun, Carol J. Verfasser aut Advertising and Society An Introduction 2nd ed Somerset John Wiley & Sons, Incorporated 2013 © 2014 1 online resource (304 pages) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes Examines the impact of advertising through its distinctive 'point/counterpoint' format -designed to spark discussion and help students understand the complexities of the issues being presented Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion Gesellschaft Advertising -- Social aspects -- United States Advertising -- Social aspects Advertising -- United States Advertising, Political -- United States USA Erscheint auch als Druck-Ausgabe Pardun, Carol J . Advertising and Society : An Introduction |
| spellingShingle | Pardun, Carol J. Advertising and Society An Introduction Gesellschaft Advertising -- Social aspects -- United States Advertising -- Social aspects Advertising -- United States Advertising, Political -- United States |
| title | Advertising and Society An Introduction |
| title_auth | Advertising and Society An Introduction |
| title_exact_search | Advertising and Society An Introduction |
| title_full | Advertising and Society An Introduction |
| title_fullStr | Advertising and Society An Introduction |
| title_full_unstemmed | Advertising and Society An Introduction |
| title_short | Advertising and Society |
| title_sort | advertising and society an introduction |
| title_sub | An Introduction |
| topic | Gesellschaft Advertising -- Social aspects -- United States Advertising -- Social aspects Advertising -- United States Advertising, Political -- United States |
| topic_facet | Gesellschaft Advertising -- Social aspects -- United States Advertising -- Social aspects Advertising -- United States Advertising, Political -- United States USA |
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