TV's Betty Goes Global: From Telenovela to International Brand
Premiering in 2006, the stylish and award winning US hit show Ugly Betty, about kind-hearted ugly duckling Betty Suarez (America Ferrera), is the latest incarnation of a truly global phenomenon that started life as a Colombian telenovela, Yo soy Betty, la fea, back in 1999. The tale has since taken...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
I.B.Tauris
2013
|
| Ausgabe: | 1st ed |
| Schlagworte: | |
| Zusammenfassung: | Premiering in 2006, the stylish and award winning US hit show Ugly Betty, about kind-hearted ugly duckling Betty Suarez (America Ferrera), is the latest incarnation of a truly global phenomenon that started life as a Colombian telenovela, Yo soy Betty, la fea, back in 1999. The tale has since taken an extraordinary journey around the globe, from the original Colombian Beatriz, Indian Jassi, Chinese Wudi and Israeli Esti to the Flemish Sara, Spanish Bea, Greek Maria and Dutch Lotte as well as Czech Katka, Russian Katka and Turkish Gönül. This groundbreaking book about how television formats go global asks what the Betty phenomenon can tell us about the international circulation of locally produced TV fictions as the Latin American telenovela is sold to, and/or re-made for, different national contexts. The contributors explore what Betty says about the tensions between multimedia conglomerates' commercial demands and the regulatory forces of national broadcasters, about national TV industries' struggle in competitive markets, and about what this international trade reveals about cultural storytelling and audience experience, as well as ideologies of feminine beauty. The book features original interviews with buyers and schedulers, writers, story editors and directors, including the creator of Yo soy Betty, la fea, Fernando Gaitán |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 online resource (275 pages) |
| ISBN: | 9780857732996 9781780762678 |
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| spelling | McCabe, Janet Verfasser aut TV's Betty Goes Global From Telenovela to International Brand 1st ed London I.B.Tauris 2013 © 2013 1 online resource (275 pages) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Premiering in 2006, the stylish and award winning US hit show Ugly Betty, about kind-hearted ugly duckling Betty Suarez (America Ferrera), is the latest incarnation of a truly global phenomenon that started life as a Colombian telenovela, Yo soy Betty, la fea, back in 1999. The tale has since taken an extraordinary journey around the globe, from the original Colombian Beatriz, Indian Jassi, Chinese Wudi and Israeli Esti to the Flemish Sara, Spanish Bea, Greek Maria and Dutch Lotte as well as Czech Katka, Russian Katka and Turkish Gönül. This groundbreaking book about how television formats go global asks what the Betty phenomenon can tell us about the international circulation of locally produced TV fictions as the Latin American telenovela is sold to, and/or re-made for, different national contexts. The contributors explore what Betty says about the tensions between multimedia conglomerates' commercial demands and the regulatory forces of national broadcasters, about national TV industries' struggle in competitive markets, and about what this international trade reveals about cultural storytelling and audience experience, as well as ideologies of feminine beauty. The book features original interviews with buyers and schedulers, writers, story editors and directors, including the creator of Yo soy Betty, la fea, Fernando Gaitán Television and globalization Television programs -- Plots, themes, etc Ugly Betty (Television program) Akass, Kim Sonstige oth Erscheint auch als Druck-Ausgabe McCabe, Janet TV's Betty Goes Global : From Telenovela to International Brand |
| spellingShingle | McCabe, Janet TV's Betty Goes Global From Telenovela to International Brand Television and globalization Television programs -- Plots, themes, etc Ugly Betty (Television program) |
| title | TV's Betty Goes Global From Telenovela to International Brand |
| title_auth | TV's Betty Goes Global From Telenovela to International Brand |
| title_exact_search | TV's Betty Goes Global From Telenovela to International Brand |
| title_full | TV's Betty Goes Global From Telenovela to International Brand |
| title_fullStr | TV's Betty Goes Global From Telenovela to International Brand |
| title_full_unstemmed | TV's Betty Goes Global From Telenovela to International Brand |
| title_short | TV's Betty Goes Global |
| title_sort | tv s betty goes global from telenovela to international brand |
| title_sub | From Telenovela to International Brand |
| topic | Television and globalization Television programs -- Plots, themes, etc Ugly Betty (Television program) |
| topic_facet | Television and globalization Television programs -- Plots, themes, etc Ugly Betty (Television program) |
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