Three Threats to Brand Relevance: Strategies That Work
their fields, pieces in the Jossey-Bass Short Format Series provide busy, on-the-go professionals, managers and leaders around the world with must-have, just-in-time information in a concise and actionable format
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Somerset
John Wiley & Sons, Incorporated
2013
|
| Edition: | 1st ed |
| Series: | J-B Short Format Ser
|
| Subjects: | |
| Online Access: | KUBA1 |
| Summary: | their fields, pieces in the Jossey-Bass Short Format Series provide busy, on-the-go professionals, managers and leaders around the world with must-have, just-in-time information in a concise and actionable format |
| Item Description: | Description based on publisher supplied metadata and other sources |
| Physical Description: | 1 online resource (31 pages) |
| ISBN: | 9781118658024 9781118658093 |
Staff View
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV044050168 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 170217s2013 |||| o||u| ||||||eng d | ||
| 020 | |a 9781118658024 |9 978-1-118-65802-4 | ||
| 020 | |a 9781118658093 |c Print |9 978-1-118-65809-3 | ||
| 035 | |a (ZDB-30-PAD)EBC1166314 | ||
| 035 | |a (ZDB-89-EBL)EBL1166314 | ||
| 035 | |a (ZDB-38-EBR)ebr10684916 | ||
| 035 | |a (OCoLC)857932966 | ||
| 035 | |a (DE-599)BVBBV044050168 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-Y3 | ||
| 082 | 0 | |a 658.872 | |
| 100 | 1 | |a Aaker, David A. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Three Threats to Brand Relevance |b Strategies That Work |
| 250 | |a 1st ed | ||
| 264 | 1 | |a Somerset |b John Wiley & Sons, Incorporated |c 2013 | |
| 264 | 4 | |c © 2013 | |
| 300 | |a 1 online resource (31 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a J-B Short Format Ser | |
| 500 | |a Description based on publisher supplied metadata and other sources | ||
| 520 | |a their fields, pieces in the Jossey-Bass Short Format Series provide busy, on-the-go professionals, managers and leaders around the world with must-have, just-in-time information in a concise and actionable format | ||
| 650 | 4 | |a Brand name products -- Management | |
| 650 | 4 | |a Brand name products | |
| 650 | 4 | |a Branding | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Aaker, David A |t . Three Threats to Brand Relevance : Strategies That Work |
| 912 | |a ZDB-30-PAD |a ZDB-30-PBE | ||
| 940 | 1 | |q KUBA1-ZDB-30-PAD-2023 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029457013 | ||
| 966 | e | |u https://ebookcentral.proquest.com/lib/khifiit/detail.action?docID=1166314 |l KUBA1 |p ZDB-30-PAD |q KHI |x Aggregator |3 Volltext | |
Record in the Search Index
| _version_ | 1804177067383717888 |
|---|---|
| any_adam_object | |
| author | Aaker, David A. |
| author_facet | Aaker, David A. |
| author_role | aut |
| author_sort | Aaker, David A. |
| author_variant | d a a da daa |
| building | Verbundindex |
| bvnumber | BV044050168 |
| collection | ZDB-30-PAD ZDB-30-PBE |
| ctrlnum | (ZDB-30-PAD)EBC1166314 (ZDB-89-EBL)EBL1166314 (ZDB-38-EBR)ebr10684916 (OCoLC)857932966 (DE-599)BVBBV044050168 |
| dewey-full | 658.872 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.872 |
| dewey-search | 658.872 |
| dewey-sort | 3658.872 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01789nmm a2200457zc 4500</leader><controlfield tag="001">BV044050168</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">170217s2013 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781118658024</subfield><subfield code="9">978-1-118-65802-4</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781118658093</subfield><subfield code="c">Print</subfield><subfield code="9">978-1-118-65809-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PAD)EBC1166314</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-89-EBL)EBL1166314</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-38-EBR)ebr10684916</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)857932966</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV044050168</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-Y3</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.872</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Aaker, David A.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Three Threats to Brand Relevance</subfield><subfield code="b">Strategies That Work</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1st ed</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Somerset</subfield><subfield code="b">John Wiley & Sons, Incorporated</subfield><subfield code="c">2013</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2013</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (31 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">J-B Short Format Ser</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Description based on publisher supplied metadata and other sources</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">their fields, pieces in the Jossey-Bass Short Format Series provide busy, on-the-go professionals, managers and leaders around the world with must-have, just-in-time information in a concise and actionable format</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Brand name products -- Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Brand name products</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="a">Aaker, David A</subfield><subfield code="t">. Three Threats to Brand Relevance : Strategies That Work</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PAD</subfield><subfield code="a">ZDB-30-PBE</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">KUBA1-ZDB-30-PAD-2023</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029457013</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/khifiit/detail.action?docID=1166314</subfield><subfield code="l">KUBA1</subfield><subfield code="p">ZDB-30-PAD</subfield><subfield code="q">KHI</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV044050168 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:42:11Z |
| institution | BVB |
| isbn | 9781118658024 9781118658093 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029457013 |
| oclc_num | 857932966 |
| open_access_boolean | |
| owner | DE-Y3 |
| owner_facet | DE-Y3 |
| physical | 1 online resource (31 pages) |
| psigel | ZDB-30-PAD ZDB-30-PBE KUBA1-ZDB-30-PAD-2023 ZDB-30-PAD KHI |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | John Wiley & Sons, Incorporated |
| record_format | marc |
| series2 | J-B Short Format Ser |
| spelling | Aaker, David A. Verfasser aut Three Threats to Brand Relevance Strategies That Work 1st ed Somerset John Wiley & Sons, Incorporated 2013 © 2013 1 online resource (31 pages) txt rdacontent c rdamedia cr rdacarrier J-B Short Format Ser Description based on publisher supplied metadata and other sources their fields, pieces in the Jossey-Bass Short Format Series provide busy, on-the-go professionals, managers and leaders around the world with must-have, just-in-time information in a concise and actionable format Brand name products -- Management Brand name products Branding Erscheint auch als Druck-Ausgabe Aaker, David A . Three Threats to Brand Relevance : Strategies That Work |
| spellingShingle | Aaker, David A. Three Threats to Brand Relevance Strategies That Work Brand name products -- Management Brand name products Branding |
| title | Three Threats to Brand Relevance Strategies That Work |
| title_auth | Three Threats to Brand Relevance Strategies That Work |
| title_exact_search | Three Threats to Brand Relevance Strategies That Work |
| title_full | Three Threats to Brand Relevance Strategies That Work |
| title_fullStr | Three Threats to Brand Relevance Strategies That Work |
| title_full_unstemmed | Three Threats to Brand Relevance Strategies That Work |
| title_short | Three Threats to Brand Relevance |
| title_sort | three threats to brand relevance strategies that work |
| title_sub | Strategies That Work |
| topic | Brand name products -- Management Brand name products Branding |
| topic_facet | Brand name products -- Management Brand name products Branding |
| work_keys_str_mv | AT aakerdavida threethreatstobrandrelevancestrategiesthatwork |