Three Threats to Brand Relevance: Strategies That Work
their fields, pieces in the Jossey-Bass Short Format Series provide busy, on-the-go professionals, managers and leaders around the world with must-have, just-in-time information in a concise and actionable format
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Somerset
John Wiley & Sons, Incorporated
2013
|
| Ausgabe: | 1st ed |
| Schriftenreihe: | J-B Short Format Ser
|
| Schlagworte: | |
| Online-Zugang: | KUBA1 |
| Zusammenfassung: | their fields, pieces in the Jossey-Bass Short Format Series provide busy, on-the-go professionals, managers and leaders around the world with must-have, just-in-time information in a concise and actionable format |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 online resource (31 pages) |
| ISBN: | 9781118658024 9781118658093 |
Internformat
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Datensatz im Suchindex
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| author | Aaker, David A. |
| author_facet | Aaker, David A. |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:42:11Z |
| institution | BVB |
| isbn | 9781118658024 9781118658093 |
| language | English |
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| publishDate | 2013 |
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| publisher | John Wiley & Sons, Incorporated |
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| spelling | Aaker, David A. Verfasser aut Three Threats to Brand Relevance Strategies That Work 1st ed Somerset John Wiley & Sons, Incorporated 2013 © 2013 1 online resource (31 pages) txt rdacontent c rdamedia cr rdacarrier J-B Short Format Ser Description based on publisher supplied metadata and other sources their fields, pieces in the Jossey-Bass Short Format Series provide busy, on-the-go professionals, managers and leaders around the world with must-have, just-in-time information in a concise and actionable format Brand name products -- Management Brand name products Branding Erscheint auch als Druck-Ausgabe Aaker, David A . Three Threats to Brand Relevance : Strategies That Work |
| spellingShingle | Aaker, David A. Three Threats to Brand Relevance Strategies That Work Brand name products -- Management Brand name products Branding |
| title | Three Threats to Brand Relevance Strategies That Work |
| title_auth | Three Threats to Brand Relevance Strategies That Work |
| title_exact_search | Three Threats to Brand Relevance Strategies That Work |
| title_full | Three Threats to Brand Relevance Strategies That Work |
| title_fullStr | Three Threats to Brand Relevance Strategies That Work |
| title_full_unstemmed | Three Threats to Brand Relevance Strategies That Work |
| title_short | Three Threats to Brand Relevance |
| title_sort | three threats to brand relevance strategies that work |
| title_sub | Strategies That Work |
| topic | Brand name products -- Management Brand name products Branding |
| topic_facet | Brand name products -- Management Brand name products Branding |
| work_keys_str_mv | AT aakerdavida threethreatstobrandrelevancestrategiesthatwork |