Entry strategies and growth in foreign markets: texts and cases in the Indian context
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New Delhi
Oxford University Press
2001
|
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xiv, 250 Seiten |
| ISBN: | 9780195652208 |
Internformat
MARC
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| 245 | 1 | 0 | |a Entry strategies and growth in foreign markets |b texts and cases in the Indian context |c Shekhar Chaudhui, Ranjan Das |
| 264 | 1 | |a New Delhi |b Oxford University Press |c 2001 | |
| 300 | |a xiv, 250 Seiten | ||
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| 700 | 1 | |a Das, Ranjan |e Verfasser |0 (DE-588)120724510 |4 aut | |
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Datensatz im Suchindex
| _version_ | 1804177065045393408 |
|---|---|
| adam_text | Contents
List of Tables and Annexes xjy
I Concepts
1. Entry Modes for International Markets 3
Strategic Options for Market Entry 3
Conclusion 21
2. implementing the Entry Decision 25
Introduction 25
Assessing the Host Country Business Environment 26
Configuration of Activities and Related Tasks 3 ]
Financial Aspects 32
Oiganizational Issues 37
Conclusion 48
H Cases
A. Comprehensive Cases
3. Entry into the Indian Market during the Initial Phase
of Deregulation: Parle, Pepsi, and Coke 53
Introduction 53
Product 54
Growth of the Industry 55
Market for Soft Drinks 56
Government Policies 58
Related and Supporting Industries 59
The Main Actors 61
Competitive Strategies 67
Reasons for Entering India 70
Entry .of Pepsi 70
Advertising 71
X ENTRY STRATEGIES AND GROWTH IN FOREIGN MARKETS
Current Scenario 73
Aerated Fruit Juices 75
Pepsi Runs into Trouble 75
The Future 77
4. Entry into the Indian Market through Setting Up a Wholly
Owned Subsidiary: Kellogg India 79
Introduction 79
The Globalization Efforts by Kellogg 80
Indian Business Environment 82
Entry into India 86
The Indian Cereal Market in 1996 91
Post-Entry Marketing Strategy 92
5. Entry through a 50:50 Joint Venture: Mahindra Ford 93
A 50:50 Alliance 93
The Remaking of Mahindra Mahindra 94
Ford’s Asia Focus 95
Consummating the Marriage 96
Expectations and Fears 97
6. Long-term Global Vision Driving Domestic and International
Expansion: The Aditya Birla Group of Companies 101
Introduction 101
The Seed: Aditya Vikram Birla and his Vision 101
Present Areas of Activities and Performance 104
Flagship Companies in the Domestic Sector 105
The Global Dimension 105
The Systems in Place 107
Vision for a World Class Company 110
7. Repositioning an Indian Company in a Global Industry
through Internationalization: Ranbaxy Laboratories Limited 124
Company Background 124
Products and Markets 126
Government Regulations 129
Industry Evolution, Structure, and Dynamics 132
Manufacturing and Quality 142
R D 145
Internationalization 147
Organization and Management Process 152
8. Internationalization of an Indian Company through Export:
Titan Industries Limited 156
Contents
xi
The Background 156
Titan: The Marketing Success 157
The Watch Industry 158
Titan’s Rationale for Globalization 160
Titan’s Global Strategy 161
Global Presence and the Future 162
Financing the Global Gameplan 164
Organizational Structure 164
9. Internationalization of an Indian Engineering Company
through Reverse Technology Flow: Tata Engineering and
Locomotive Company Limited 168
Company Background 168
Government Policy and Industry Evolution 169
Competition and Industry Prospects 172
Product Profile 180
Performance 180
Marketing and Distribution 181
Acquisition of Technology 182
Design, Development, Manufacturing and Quality Control 182
Internationalization 187
Finance 190
Recent Strategic Actions and Future Plans 192
10. Internationalization of an Indian Company through
Acquisition Abroad: The United Breweries Group 200
Evolution of the UB Group 200
Restructuring for the Future 201
Domestic Industry 202
Trouble Brewing on the Home Front 203
Forays into the World Market 203
The Global Liquor Industry 205
Trouble Across the Shores 206
Further Developments in International Ventures 207
B. Brief Cases
1 1. MNC Strategy to Enter the Indian Market: Some
Additional Examples 211
Microsoft 211
GE Capital Services, USA 213
Viseton, USA 214
British Telecom (BT) 215
Owens-Coming (OC) 216
217
218
239
220
221
223
224
225
229
229
230
230
235
244
248
ENTRY STRATEGIES AND GROWTH IN FOREIGN MARKETS
Frost Sullivan, USA
Honda Motors
Eve International
Matsushita Battery Industrial Co, Japan
Daewoo Corporation, South Korea
Nike Inc., USA
Bridgestone, Japan
Aiwa, USA
Exploratory Research Findings
Internationalization by Larger Indian Firms: Evidence from
Ten Case Studies
Definition of Internationalization
Research Sample
Brief Profile of the Firms
Characterizing the Internationalization Efforts
A Conceptual Framework
Concluding Remarks
|
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| id | DE-604.BV044048990 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:42:09Z |
| institution | BVB |
| isbn | 9780195652208 |
| language | English |
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| spelling | Chaudhuri, Shekhar Verfasser (DE-588)171709268 aut Entry strategies and growth in foreign markets texts and cases in the Indian context Shekhar Chaudhui, Ranjan Das New Delhi Oxford University Press 2001 xiv, 250 Seiten txt rdacontent n rdamedia nc rdacarrier Das, Ranjan Verfasser (DE-588)120724510 aut Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029455836&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Chaudhuri, Shekhar Das, Ranjan Entry strategies and growth in foreign markets texts and cases in the Indian context |
| title | Entry strategies and growth in foreign markets texts and cases in the Indian context |
| title_auth | Entry strategies and growth in foreign markets texts and cases in the Indian context |
| title_exact_search | Entry strategies and growth in foreign markets texts and cases in the Indian context |
| title_full | Entry strategies and growth in foreign markets texts and cases in the Indian context Shekhar Chaudhui, Ranjan Das |
| title_fullStr | Entry strategies and growth in foreign markets texts and cases in the Indian context Shekhar Chaudhui, Ranjan Das |
| title_full_unstemmed | Entry strategies and growth in foreign markets texts and cases in the Indian context Shekhar Chaudhui, Ranjan Das |
| title_short | Entry strategies and growth in foreign markets |
| title_sort | entry strategies and growth in foreign markets texts and cases in the indian context |
| title_sub | texts and cases in the Indian context |
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