Verfügbarkeit: Essays on scent marketing

Essays on scent marketing: effects of scented indoor environments on customers and employees

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Bibliographische Detailangaben
1. Verfasser:	Girard, Anna L. (VerfasserIn)
Format:	Abschlussarbeit Buch
Sprache:	English
Veröffentlicht:	München FGM-Verlag, Verlag der FGM Fördergesellschaft Marketing e.V. an der Ludwig-Maximilians-Universität München [2015]
Schriftenreihe:	Schriftenreihe Schwerpunkt Marketing Band 87
Schlagworte:	Markenpolitik Duftmarketing Kommunikationsstrategie Dienstleistung Duft Duft-Marketing Duftwirkung Scent Servicescape Hochschulschrift
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	VIII, 168 Seiten Illustrationen, Diagramme 21 cm
ISBN:	9783945496077 3945496071

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MARC


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Datensatz im Suchindex

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adam_text	CONTENT CONTENT...................................................................................................................I FIGURES................................................................................................................. IV TABLES.................................................................................................................... V APPENDICES..........................................................................................................VI ABBREVIATIONS.................................................................................................. VII A. INTRODUCTION....................................................................................................... 1 1 THE RELEVANCE OF SCENT MARKETING.................................................................... 1 2 OBJECTIVES AND CONTENT OF THIS THESIS .............................................................. 4 B. THE SCENTSCAPE - AN INTEGRATIVE FRAMEWORK DESCRIBING AMBIENT SCENTS IN THE SERVICESCAPE...................................................................................9 0 ABSTRACT..............................................................................................................10 1 INTRODUCTION........................................................................................................ 11 2 UNDERLYING CONCEPTUAL MODELS ........................................................................ 14 2.1 THE MODEL OF THE INFLUENCE OF AMBIENT SCENT ......................................... 14 2.2 THE SERVICESCAPE MODEL ......................................................................... 15 3 INTEGRATIVE FRAMEWORK FOR SCENTS IN SERVICESCAPES: THE SCENTSCAPE........16 4 DISCUSSION AND IMPLICATIONS ............................................................................ 31 4.1 MANAGERIAL IMPLICATIONS........................................................................... 31 4.2 RESEARCH IMPLICATIONS ............................................................................. 35 5 CONCLUSION......................................................................................................... 38 C. ARE YOU ON THE RIGHT SCENT? AMBIENT SCENTS* SHORT- AND LONG-TERM EFFECTS ON CUSTOMERS IN A SERVICESCAPE .............................. 41 0 ABSTRACT............................................................................................................. 42 1 INTRODUCTION........................................................................................................43 2 HYPOTHESES DEVELOPMENT ................................................................................ 45 2.1 RELATED LITERATURE.....................................................................................45 2.2 HYPOTHESIZED EFFECTS OF AMBIENT SCENTS ON AFFECTS, COGNITIONS, AND BEHAVIORAL INTENTIONS........................................................................................46 2.2.1 SHORT-TERM EFFECTS............................................................................47 2.2.2 LONG-TERM EFFECTS............................................................................ 48 2.2.3 AFTEREFFECTS......................................................................................49 3 EXPERIMENTAL RESEARCH DESIGN ....................................................................... 50 3.1 EXPERIMENTAL SCENT STIMULUS AND PRETEST..............................................52 3.2 CONSTRUCT MEASUREMENT AND QUALITY CRITERIA ......................................... 55 3.3 SAMPLE COMPOSITION AND DESCRIPTIVE STATISTICS .................................... 58 3.4 CONTROL OF PANEL CONDITIONING..................................................................60 4 ANALYSES AND RESULTS ....................................................................................... 62 4.1 IDENTIFIED EFFECTS ON AFFECTS, COGNITIONS, AND BEHAVIORAL INTENTIONS....64 4.1.1 SHORT-TERM EFFECTS............................................................................65 4.1.2 LONG-TERM EFFECTS.............................................................................67 4.1.3 AFTEREFFECTS ....................................................................................... 68 4.1.4 MODERATING EFFECTS .......................................................................... 66 4.2 ADDITIONAL QUALITATIVE INSIGHTS.................................................................70 5 DISCUSSION AND IMPLICATIONS.............................................................................72 5.1 MAIN FINDINGS AND THEORETICAL IMPLICATIONS ........................................... 72 5.2 MANAGERIAL IMPLICATIONS............................................................................75 5.3 LIMITATIONS AND FUTURE RESEARCH.............................................................77 6 CONCLUSION..........................................................................................................60 7 APPENDIX CHAPTER C ..........................................................................................81 D. THE IMPACTS OF AMBIENT SCENTS IN THE WORKPLACE: A QUALITATIVE INVESTIGATION...........................................................................................................95 0 ABSTRACT..............................................................................................................96 1 INTRODUCTION........................................................................................................ 97 2 THEORETICAL FOUNDATION: FIELD THEORY..............................................................98 3 EXISTING EMPIRICAL FINDINGS.............................................................................101 3.1 THE EFFECTS OF INDOOR AIR QUALITY IN THE WORKPLACE .............................. 101 3.2 THE EFFECTS OF AMBIENT SCENTS IN WORK-RELATED CONTEXTS ................... 102 4 QUALITATIVE RESEARCH DESIGN..........................................................................103 4.1 THE DIARY METHODOLOGY..........................................................................103 4.2 DETAILED DESCRIPTION OF THE DIARY...........................................................105 4.3 CHARACTERISTICS OF THE PARTICIPANTS AND THE RESEARCH SETTING ............ 107 4.4 DESCRIPTION OF THE SCENT STIMULUS..........................................................108 4.5 CONTENT ANALYSIS..................................................................................... 110 5 RESULTS AND DISCUSSION.................................................................................. 111 5.1 DID THE EMPLOYEES EVALUATE THE UTILIZED AMBIENT SCENT AS PLEASANT?... .................................................................................................................113 5.2 DID THE EMPLOYEES* PERCEPTIONS OF THE AMBIENT SCENT VARY OVER TIME? .................................................................................................................113 5.3 DID THE INTRODUCTION OF A PLEASANT AMBIENT SCENT IN THE WORKPLACE LEAD TO INTERNAL AND BEHAVIORAL RESPONSES?...............................................115 5.4 IS THERE A DIFFERENCE BETWEEN SELF-REPORTED AND OBSERVED SCENT EFFECTS ON EMPLOYEES?...................................................................................117 5.5 FURTHER QUESTIONS...................................................................................117 6 IMPLICATIONS...................................................................................................... 119 6.1 MANAGERIAL IMPLICATIONS ......................................................................... 119 6.2 LIMITATIONS AND FUTURE RESEARCH...........................................................120 7 CONCLUSION....................................................................................................... 123 8 APPENDIX CHAPTER D ....................................................................................... 125 E. GENERAL DISCUSSION AND CONCLUSION ..................................................... 138 1 SAFEGUARDING GOOD SCIENTIFIC PRACTICE ......................................................... 136 2 DISCUSSION OF MAIN FINDINGS .......................................................................... 142 3 IMPLICATIONS...................................................................................................... 146 4 CONCLUSION....................................................................................................... 148 F. REFERENCES 150
any_adam_object	1
author	Girard, Anna L.
author_GND	(DE-588)1125641398
author_facet	Girard, Anna L.
author_role	aut
author_sort	Girard, Anna L.
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dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	650 - Management and auxiliary services
dewey-raw	650
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dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Thesis Book
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spelling	Girard, Anna L. Verfasser (DE-588)1125641398 aut Essays on scent marketing effects of scented indoor environments on customers and employees Anna L. Girard München FGM-Verlag, Verlag der FGM Fördergesellschaft Marketing e.V. an der Ludwig-Maximilians-Universität München [2015] © 2015 VIII, 168 Seiten Illustrationen, Diagramme 21 cm txt rdacontent n rdamedia nc rdacarrier Schriftenreihe Schwerpunkt Marketing Band 87 Dissertation Ludwig-Maximilians-Universität München 2015 Markenpolitik (DE-588)4144679-3 gnd rswk-swf Duftmarketing (DE-588)4712134-8 gnd rswk-swf Kommunikationsstrategie (DE-588)4201794-4 gnd rswk-swf Dienstleistung Duft Duft-Marketing Duftwirkung Scent Servicescape (DE-588)4113937-9 Hochschulschrift gnd-content Markenpolitik (DE-588)4144679-3 s Kommunikationsstrategie (DE-588)4201794-4 s Duftmarketing (DE-588)4712134-8 s DE-604 Fördergesellschaft Marketing (FGM) e.V. (DE-588)106578581X pbl Schriftenreihe Schwerpunkt Marketing Band 87 (DE-604)BV000000034 87 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029455691&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Girard, Anna L. Essays on scent marketing effects of scented indoor environments on customers and employees Schriftenreihe Schwerpunkt Marketing Markenpolitik (DE-588)4144679-3 gnd Duftmarketing (DE-588)4712134-8 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd
subject_GND	(DE-588)4144679-3 (DE-588)4712134-8 (DE-588)4201794-4 (DE-588)4113937-9
title	Essays on scent marketing effects of scented indoor environments on customers and employees
title_auth	Essays on scent marketing effects of scented indoor environments on customers and employees
title_exact_search	Essays on scent marketing effects of scented indoor environments on customers and employees
title_full	Essays on scent marketing effects of scented indoor environments on customers and employees Anna L. Girard
title_fullStr	Essays on scent marketing effects of scented indoor environments on customers and employees Anna L. Girard
title_full_unstemmed	Essays on scent marketing effects of scented indoor environments on customers and employees Anna L. Girard
title_short	Essays on scent marketing
title_sort	essays on scent marketing effects of scented indoor environments on customers and employees
title_sub	effects of scented indoor environments on customers and employees
topic	Markenpolitik (DE-588)4144679-3 gnd Duftmarketing (DE-588)4712134-8 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd
topic_facet	Markenpolitik Duftmarketing Kommunikationsstrategie Hochschulschrift
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029455691&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
volume_link	(DE-604)BV000000034
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