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Bibliographische Detailangaben
Hauptverfasser:	Baines, Paul 1973- (VerfasserIn), Fill, Chris 1953- (VerfasserIn), Rosengren, Sara 1978- (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Oxford Oxford University Press [2017]
Ausgabe:	fourth edition
Schlagworte:	Marketing Management Lehrbuch
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	Literaturangaben
Beschreibung:	xxxii, 732 Seiten Illustrationen, Diagramme
ISBN:	9780198748533

Internformat

MARC


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Datensatz im Suchindex

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adam_text	Brief Contents Detailed Contents ix Case Insights xvl Author Profiles xviii Acknowledgements xlx Preface xxlll How to Use this Book xxvlli How to Use the Online Resource Centre xxx Dashboard xxxlii Part One: Principies of Marketing 1 1 Marketing Principles and Practice 3 2 Consumer Buying Behaviour 44 3 Marketing Research and Customer Insight 87 Part Two: Marketing Management and Strategy 127 4 The Marketing Environment 129 5 Marketing Strategy 167 6 Market Segmentation and Positioning 211 7 International Market Development 255 Part Three: Managing Marketing Programmes 297 8 New Proposition Development and Innovation 299 9 Price and Customer Value Decisions 337 10 Principles of Marketing Communications 377 11 Configuring the Marketing Communications Mix 415 12 Digital and Social Media Marketing 451 13 Branding Decisions 488 Part Four: Principles of Customer Management 525 14 Channels, Supply Chains, and Retailing 527 ■15 Services and Relationship Marketing 566 16 Business-to-Business Marketing 606 Part Five: The Social Impacts of Marketing 647 17 Not-for-Profit and Social Marketing 649 18 Marketing, Society, Sustainability, and Ethics 681 Index 723
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author	Baines, Paul 1973- Fill, Chris 1953- Rosengren, Sara 1978-
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ctrlnum	(OCoLC)973570947 (DE-599)OBVAC13369418
discipline	Wirtschaftswissenschaften
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format	Book
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indexdate	2024-08-01T11:29:53Z
institution	BVB
isbn	9780198748533
language	English
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oclc_num	973570947
open_access_boolean
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physical	xxxii, 732 Seiten Illustrationen, Diagramme
publishDate	2017
publishDateSearch	2017
publishDateSort	2017
publisher	Oxford University Press
record_format	marc
spellingShingle	Baines, Paul 1973- Fill, Chris 1953- Rosengren, Sara 1978- Marketing Marketing (DE-588)4037589-4 gnd Management (DE-588)4037278-9 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4037278-9 (DE-588)4123623-3
title	Marketing
title_auth	Marketing
title_exact_search	Marketing
title_full	Marketing Paul Baines, Chris Fill, Sara Rosengren
title_fullStr	Marketing Paul Baines, Chris Fill, Sara Rosengren
title_full_unstemmed	Marketing Paul Baines, Chris Fill, Sara Rosengren
title_short	Marketing
title_sort	marketing
topic	Marketing (DE-588)4037589-4 gnd Management (DE-588)4037278-9 gnd
topic_facet	Marketing Management Lehrbuch
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029454901&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT bainespaul marketing AT fillchris marketing AT rosengrensara marketing

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