Branchenspezifisches Marketing:
Gespeichert in:
Hauptverfasser: | , |
---|---|
Weitere Verfasser: | |
Format: | Buch |
Sprache: | German |
Veröffentlicht: |
Erfurt
Fachhochschule
[2017]
|
Schriftenreihe: | Erfurter Hefte zum angewandten Marketing
Heft 50 |
Schlagworte: | |
Beschreibung: | Enth.: Energy Drink Marketing - Besonderheiten und Beispiele / von Markus Selbach. - Marketing für regional erzeugte Lebensmittel / von Kirsten Klenke. - Literaturangaben |
Beschreibung: | 24 Seiten Illustrationen, Diagramme |
Internformat
MARC
LEADER | 00000nam a2200000 cb4500 | ||
---|---|---|---|
001 | BV044046972 | ||
003 | DE-604 | ||
005 | 20170330 | ||
007 | t | ||
008 | 170216s2017 a||| |||| 00||| ger d | ||
035 | |a (OCoLC)975169638 | ||
035 | |a (DE-599)BVBBV044046972 | ||
040 | |a DE-604 |b ger |e rda | ||
041 | 0 | |a ger | |
049 | |a DE-M347 |a DE-1028 |a DE-92 |a DE-898 |a DE-1050 |a DE-860 |a DE-523 |a DE-863 |a DE-634 | ||
084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
084 | |a QR 528 |0 (DE-625)142047: |2 rvk | ||
084 | |a 650 |2 sdnb | ||
245 | 1 | 0 | |a Branchenspezifisches Marketing |c Herausgeber: Prof. Dr. Norbert Drees |
264 | 1 | |a Erfurt |b Fachhochschule |c [2017] | |
264 | 4 | |c © 2017 | |
300 | |a 24 Seiten |b Illustrationen, Diagramme | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
490 | 1 | |a Erfurter Hefte zum angewandten Marketing |v Heft 50 | |
500 | |a Enth.: Energy Drink Marketing - Besonderheiten und Beispiele / von Markus Selbach. - Marketing für regional erzeugte Lebensmittel / von Kirsten Klenke. - Literaturangaben | ||
650 | 0 | 7 | |a Lebensmittel |0 (DE-588)4034870-2 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Regionales Marketing |0 (DE-588)4388526-3 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Energydrink |0 (DE-588)7844324-6 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
689 | 0 | 0 | |a Energydrink |0 (DE-588)7844324-6 |D s |
689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
689 | 0 | |5 DE-604 | |
689 | 1 | 0 | |a Lebensmittel |0 (DE-588)4034870-2 |D s |
689 | 1 | 1 | |a Regionales Marketing |0 (DE-588)4388526-3 |D s |
689 | 1 | |5 DE-604 | |
700 | 1 | |a Drees, Norbert |d 1957- |0 (DE-588)170194221 |4 edt | |
700 | 1 | |a Selbach, Markus |4 aut | |
700 | 1 | |a Klenke, Kristin |4 aut | |
830 | 0 | |a Erfurter Hefte zum angewandten Marketing |v Heft 50 |w (DE-604)BV012111848 |9 50 | |
999 | |a oai:aleph.bib-bvb.de:BVB01-029453884 |
Datensatz im Suchindex
DE-BY-863_location | 1900 |
---|---|
DE-BY-FWS_call_number | 1900/QP 600 E67 -50 |
DE-BY-FWS_katkey | 649680 |
DE-BY-FWS_media_number | 083101352531 |
_version_ | 1824554602989617152 |
any_adam_object | |
author | Selbach, Markus Klenke, Kristin |
author2 | Drees, Norbert 1957- |
author2_role | edt |
author2_variant | n d nd |
author_GND | (DE-588)170194221 |
author_facet | Selbach, Markus Klenke, Kristin Drees, Norbert 1957- |
author_role | aut aut |
author_sort | Selbach, Markus |
author_variant | m s ms k k kk |
building | Verbundindex |
bvnumber | BV044046972 |
classification_rvk | QP 600 QR 528 |
ctrlnum | (OCoLC)975169638 (DE-599)BVBBV044046972 |
discipline | Wirtschaftswissenschaften |
format | Book |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01840nam a2200469 cb4500</leader><controlfield tag="001">BV044046972</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20170330 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">170216s2017 a||| |||| 00||| ger d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)975169638</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV044046972</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-M347</subfield><subfield code="a">DE-1028</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-1050</subfield><subfield code="a">DE-860</subfield><subfield code="a">DE-523</subfield><subfield code="a">DE-863</subfield><subfield code="a">DE-634</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QR 528</subfield><subfield code="0">(DE-625)142047:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">650</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Branchenspezifisches Marketing</subfield><subfield code="c">Herausgeber: Prof. Dr. Norbert Drees</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Erfurt</subfield><subfield code="b">Fachhochschule</subfield><subfield code="c">[2017]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2017</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">24 Seiten</subfield><subfield code="b">Illustrationen, Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Erfurter Hefte zum angewandten Marketing</subfield><subfield code="v">Heft 50</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Enth.: Energy Drink Marketing - Besonderheiten und Beispiele / von Markus Selbach. - Marketing für regional erzeugte Lebensmittel / von Kirsten Klenke. - Literaturangaben</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Lebensmittel</subfield><subfield code="0">(DE-588)4034870-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Regionales Marketing</subfield><subfield code="0">(DE-588)4388526-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Energydrink</subfield><subfield code="0">(DE-588)7844324-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Energydrink</subfield><subfield code="0">(DE-588)7844324-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Lebensmittel</subfield><subfield code="0">(DE-588)4034870-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Regionales Marketing</subfield><subfield code="0">(DE-588)4388526-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Drees, Norbert</subfield><subfield code="d">1957-</subfield><subfield code="0">(DE-588)170194221</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Selbach, Markus</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Klenke, Kristin</subfield><subfield code="4">aut</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Erfurter Hefte zum angewandten Marketing</subfield><subfield code="v">Heft 50</subfield><subfield code="w">(DE-604)BV012111848</subfield><subfield code="9">50</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029453884</subfield></datafield></record></collection> |
id | DE-604.BV044046972 |
illustrated | Illustrated |
indexdate | 2025-02-20T06:54:23Z |
institution | BVB |
language | German |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029453884 |
oclc_num | 975169638 |
open_access_boolean | |
owner | DE-M347 DE-1028 DE-92 DE-898 DE-BY-UBR DE-1050 DE-860 DE-523 DE-863 DE-BY-FWS DE-634 |
owner_facet | DE-M347 DE-1028 DE-92 DE-898 DE-BY-UBR DE-1050 DE-860 DE-523 DE-863 DE-BY-FWS DE-634 |
physical | 24 Seiten Illustrationen, Diagramme |
publishDate | 2017 |
publishDateSearch | 2017 |
publishDateSort | 2017 |
publisher | Fachhochschule |
record_format | marc |
series | Erfurter Hefte zum angewandten Marketing |
series2 | Erfurter Hefte zum angewandten Marketing |
spellingShingle | Selbach, Markus Klenke, Kristin Branchenspezifisches Marketing Erfurter Hefte zum angewandten Marketing Lebensmittel (DE-588)4034870-2 gnd Regionales Marketing (DE-588)4388526-3 gnd Energydrink (DE-588)7844324-6 gnd Marketing (DE-588)4037589-4 gnd |
subject_GND | (DE-588)4034870-2 (DE-588)4388526-3 (DE-588)7844324-6 (DE-588)4037589-4 |
title | Branchenspezifisches Marketing |
title_auth | Branchenspezifisches Marketing |
title_exact_search | Branchenspezifisches Marketing |
title_full | Branchenspezifisches Marketing Herausgeber: Prof. Dr. Norbert Drees |
title_fullStr | Branchenspezifisches Marketing Herausgeber: Prof. Dr. Norbert Drees |
title_full_unstemmed | Branchenspezifisches Marketing Herausgeber: Prof. Dr. Norbert Drees |
title_short | Branchenspezifisches Marketing |
title_sort | branchenspezifisches marketing |
topic | Lebensmittel (DE-588)4034870-2 gnd Regionales Marketing (DE-588)4388526-3 gnd Energydrink (DE-588)7844324-6 gnd Marketing (DE-588)4037589-4 gnd |
topic_facet | Lebensmittel Regionales Marketing Energydrink Marketing |
volume_link | (DE-604)BV012111848 |
work_keys_str_mv | AT dreesnorbert branchenspezifischesmarketing AT selbachmarkus branchenspezifischesmarketing AT klenkekristin branchenspezifischesmarketing |
THWS Würzburg Magazin
Signatur: |
1900 QP 600 E67 |
---|---|
Exemplar 1 | bestellbar aus dem Magazin Verfügbar Bestellen |