Relationship marketing in professional services: a study of agency-client dynamics in the advertising sector
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Routledge
1997
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Routledge advances in management and business studies
3 |
| Schlagworte: | |
| Beschreibung: | XIV, 373 S. graph. Darst |
| ISBN: | 0415146070 |
Internformat
MARC
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| 100 | 1 | |a Halinen, Aino |e Verfasser |0 (DE-588)171708806 |4 aut | |
| 245 | 1 | 0 | |a Relationship marketing in professional services |b a study of agency-client dynamics in the advertising sector |c Aino Halinen |
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| 264 | 1 | |a London [u.a.] |b Routledge |c 1997 | |
| 300 | |a XIV, 373 S. |b graph. Darst | ||
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| 338 | |b nc |2 rdacarrier | ||
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| 650 | 0 | 7 | |a Beziehungsmanagement |0 (DE-588)4326109-7 |2 gnd |9 rswk-swf |
| 653 | 0 | |a Customer relations / Case studies | |
| 653 | 0 | |a Marketing / Case studies | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Halinen, Aino |
| author_GND | (DE-588)171708806 |
| author_facet | Halinen, Aino |
| author_role | aut |
| author_sort | Halinen, Aino |
| author_variant | a h ah |
| building | Verbundindex |
| bvnumber | BV044045438 |
| ctrlnum | (OCoLC)832995144 (DE-599)BSZ05680072X |
| dewey-full | 659.10688 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.10688 |
| dewey-search | 659.10688 |
| dewey-sort | 3659.10688 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| genre_facet | Fallstudiensammlung |
| id | DE-604.BV044045438 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:42:03Z |
| institution | BVB |
| isbn | 0415146070 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029452393 |
| oclc_num | 832995144 |
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| owner | DE-83 |
| owner_facet | DE-83 |
| physical | XIV, 373 S. graph. Darst |
| publishDate | 1997 |
| publishDateSearch | 1997 |
| publishDateSort | 1997 |
| publisher | Routledge |
| record_format | marc |
| series | Routledge advances in management and business studies |
| series2 | Routledge advances in management and business studies |
| spelling | Halinen, Aino Verfasser (DE-588)171708806 aut Relationship marketing in professional services a study of agency-client dynamics in the advertising sector Aino Halinen 1. publ. London [u.a.] Routledge 1997 XIV, 373 S. graph. Darst txt rdacontent n rdamedia nc rdacarrier Routledge advances in management and business studies 3 Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Customer relations / Case studies Marketing / Case studies (DE-588)4522595-3 Fallstudiensammlung gnd-content Beziehungsmanagement (DE-588)4326109-7 s DE-604 Routledge advances in management and business studies 3 (DE-604)BV011193797 3 |
| spellingShingle | Halinen, Aino Relationship marketing in professional services a study of agency-client dynamics in the advertising sector Routledge advances in management and business studies Beziehungsmanagement (DE-588)4326109-7 gnd |
| subject_GND | (DE-588)4326109-7 (DE-588)4522595-3 |
| title | Relationship marketing in professional services a study of agency-client dynamics in the advertising sector |
| title_auth | Relationship marketing in professional services a study of agency-client dynamics in the advertising sector |
| title_exact_search | Relationship marketing in professional services a study of agency-client dynamics in the advertising sector |
| title_full | Relationship marketing in professional services a study of agency-client dynamics in the advertising sector Aino Halinen |
| title_fullStr | Relationship marketing in professional services a study of agency-client dynamics in the advertising sector Aino Halinen |
| title_full_unstemmed | Relationship marketing in professional services a study of agency-client dynamics in the advertising sector Aino Halinen |
| title_short | Relationship marketing in professional services |
| title_sort | relationship marketing in professional services a study of agency client dynamics in the advertising sector |
| title_sub | a study of agency-client dynamics in the advertising sector |
| topic | Beziehungsmanagement (DE-588)4326109-7 gnd |
| topic_facet | Beziehungsmanagement Fallstudiensammlung |
| volume_link | (DE-604)BV011193797 |
| work_keys_str_mv | AT halinenaino relationshipmarketinginprofessionalservicesastudyofagencyclientdynamicsintheadvertisingsector |