Socialize your patient engagement strategy: how social media and mobile apps can boost health outcomes
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Surrey, UK
Gower
2015
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | xix, 230 Seiten Illustrationen, Diagramme 25 cm |
| ISBN: | 9781472456328 |
Staff View
MARC
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| 245 | 1 | 0 | |a Socialize your patient engagement strategy |b how social media and mobile apps can boost health outcomes |c Letizia Affinito, Adjunct Professor of Marketing communications founder and CEO of brandnew MC and John Mack (aka Pharmaguy), Pharma Marketing Pundit, publisher of Pharma Marketing News and Pharma Marketing Blog |
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Record in the Search Index
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| adam_text | SOCIALIZE YOUR PATIENT ENGAGEMENT STRATEGY
/ AFFINITO, LETIZIA [AUTHOR.]
: 2015
TABLE OF CONTENTS / INHALTSVERZEICHNIS
CREATING AND CAPTURING PATIENT VALUE
DIGITAL HEALTH CONTENT REGULATIONS, GUIDELINES AND ETHICS
LISTENING TO PATIENTS CAN FUEL MORE PERSONALIZED COMMUNICATION
THE NEW ONLINE OPINION LEADERS
BUILDING A WINNING DIGITAL COMMUNICATION FOR PATIENTS
DEVELOPING AN INTEGRATED MARKETING COMMUNICATION STRATEGY
INTEGRATING DIGITAL INTO YOUR MARKETING COMMUNICATIONS MIX
DIGITAL PATIENT STORYTELLING AND PEER-INFLUENCED MARKETING
MEASURING THE RESULTS OF YOUR DIGITAL EFFORTS
CROWDSOURCING AND CO-CREATING FOR A PATIENT-CENTERED HEALTH
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Affinito, Letizia Mack, John |
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| author_role | aut aut |
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| building | Verbundindex |
| bvnumber | BV044044435 |
| callnumber-first | R - Medicine |
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| callnumber-subject | RA - Public Medicine |
| classification_rvk | QP 620 QP 650 ST 640 |
| ctrlnum | (OCoLC)973566666 (DE-599)BVBBV044044435 |
| dewey-full | 610.68/8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 610 - Medicine and health |
| dewey-raw | 610.68/8 |
| dewey-search | 610.68/8 |
| dewey-sort | 3610.68 18 |
| dewey-tens | 610 - Medicine and health |
| discipline | Informatik Wirtschaftswissenschaften Medizin |
| format | Book |
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| isbn | 9781472456328 |
| language | English |
| lccn | 015010836 |
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| physical | xix, 230 Seiten Illustrationen, Diagramme 25 cm |
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| spelling | Affinito, Letizia aut Socialize your patient engagement strategy how social media and mobile apps can boost health outcomes Letizia Affinito, Adjunct Professor of Marketing communications founder and CEO of brandnew MC and John Mack (aka Pharmaguy), Pharma Marketing Pundit, publisher of Pharma Marketing News and Pharma Marketing Blog Surrey, UK Gower 2015 xix, 230 Seiten Illustrationen, Diagramme 25 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Marketing of Health Services Professional-Patient Relations Communication Delivery of Health Care Mobile Applications Social Media Social Media (DE-588)4639271-3 gnd rswk-swf Patient (DE-588)4044903-8 gnd rswk-swf App Programm (DE-588)7705206-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Patient (DE-588)4044903-8 s Marketing (DE-588)4037589-4 s Social Media (DE-588)4639271-3 s App Programm (DE-588)7705206-7 s DE-604 Mack, John aut Erscheint auch als Online-Ausgabe 9781472456335 Erscheint auch als Online-Ausgabe, EPUB 9781472456342 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029451411&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Affinito, Letizia Mack, John Socialize your patient engagement strategy how social media and mobile apps can boost health outcomes Marketing of Health Services Professional-Patient Relations Communication Delivery of Health Care Mobile Applications Social Media Social Media (DE-588)4639271-3 gnd Patient (DE-588)4044903-8 gnd App Programm (DE-588)7705206-7 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4639271-3 (DE-588)4044903-8 (DE-588)7705206-7 (DE-588)4037589-4 |
| title | Socialize your patient engagement strategy how social media and mobile apps can boost health outcomes |
| title_auth | Socialize your patient engagement strategy how social media and mobile apps can boost health outcomes |
| title_exact_search | Socialize your patient engagement strategy how social media and mobile apps can boost health outcomes |
| title_full | Socialize your patient engagement strategy how social media and mobile apps can boost health outcomes Letizia Affinito, Adjunct Professor of Marketing communications founder and CEO of brandnew MC and John Mack (aka Pharmaguy), Pharma Marketing Pundit, publisher of Pharma Marketing News and Pharma Marketing Blog |
| title_fullStr | Socialize your patient engagement strategy how social media and mobile apps can boost health outcomes Letizia Affinito, Adjunct Professor of Marketing communications founder and CEO of brandnew MC and John Mack (aka Pharmaguy), Pharma Marketing Pundit, publisher of Pharma Marketing News and Pharma Marketing Blog |
| title_full_unstemmed | Socialize your patient engagement strategy how social media and mobile apps can boost health outcomes Letizia Affinito, Adjunct Professor of Marketing communications founder and CEO of brandnew MC and John Mack (aka Pharmaguy), Pharma Marketing Pundit, publisher of Pharma Marketing News and Pharma Marketing Blog |
| title_short | Socialize your patient engagement strategy |
| title_sort | socialize your patient engagement strategy how social media and mobile apps can boost health outcomes |
| title_sub | how social media and mobile apps can boost health outcomes |
| topic | Marketing of Health Services Professional-Patient Relations Communication Delivery of Health Care Mobile Applications Social Media Social Media (DE-588)4639271-3 gnd Patient (DE-588)4044903-8 gnd App Programm (DE-588)7705206-7 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing of Health Services Professional-Patient Relations Communication Delivery of Health Care Mobile Applications Social Media Patient App Programm Marketing |
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