Verfügbarkeit: Socialize your patient engagement strategy

Socialize your patient engagement strategy: how social media and mobile apps can boost health outcomes

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Bibliographische Detailangaben
Hauptverfasser:	Affinito, Letizia (VerfasserIn), Mack, John (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Surrey, UK Gower 2015
Schlagworte:	Marketing of Health Services Professional-Patient Relations Communication Delivery of Health Care Mobile Applications Social Media Patient App > Programm Marketing
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	Includes bibliographical references and index
Beschreibung:	xix, 230 Seiten Illustrationen, Diagramme 25 cm
ISBN:	9781472456328

Internformat

MARC


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Datensatz im Suchindex

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adam_text	SOCIALIZE YOUR PATIENT ENGAGEMENT STRATEGY / AFFINITO, LETIZIA [AUTHOR.] : 2015 TABLE OF CONTENTS / INHALTSVERZEICHNIS CREATING AND CAPTURING PATIENT VALUE DIGITAL HEALTH CONTENT REGULATIONS, GUIDELINES AND ETHICS LISTENING TO PATIENTS CAN FUEL MORE PERSONALIZED COMMUNICATION THE NEW ONLINE OPINION LEADERS BUILDING A WINNING DIGITAL COMMUNICATION FOR PATIENTS DEVELOPING AN INTEGRATED MARKETING COMMUNICATION STRATEGY INTEGRATING DIGITAL INTO YOUR MARKETING COMMUNICATIONS MIX DIGITAL PATIENT STORYTELLING AND PEER-INFLUENCED MARKETING MEASURING THE RESULTS OF YOUR DIGITAL EFFORTS CROWDSOURCING AND CO-CREATING FOR A PATIENT-CENTERED HEALTH DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
any_adam_object	1
author	Affinito, Letizia Mack, John
author_facet	Affinito, Letizia Mack, John
author_role	aut aut
author_sort	Affinito, Letizia
author_variant	l a la j m jm
building	Verbundindex
bvnumber	BV044044435
callnumber-first	R - Medicine
callnumber-label	RA410
callnumber-raw	RA410.56
callnumber-search	RA410.56
callnumber-sort	RA 3410.56
callnumber-subject	RA - Public Medicine
classification_rvk	QP 620 QP 650 ST 640
ctrlnum	(OCoLC)973566666 (DE-599)BVBBV044044435
dewey-full	610.68/8
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	610 - Medicine and health
dewey-raw	610.68/8
dewey-search	610.68/8
dewey-sort	3610.68 18
dewey-tens	610 - Medicine and health
discipline	Informatik Wirtschaftswissenschaften Medizin
format	Book
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physical	xix, 230 Seiten Illustrationen, Diagramme 25 cm
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spelling	Affinito, Letizia aut Socialize your patient engagement strategy how social media and mobile apps can boost health outcomes Letizia Affinito, Adjunct Professor of Marketing communications founder and CEO of brandnew MC and John Mack (aka Pharmaguy), Pharma Marketing Pundit, publisher of Pharma Marketing News and Pharma Marketing Blog Surrey, UK Gower 2015 xix, 230 Seiten Illustrationen, Diagramme 25 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Marketing of Health Services Professional-Patient Relations Communication Delivery of Health Care Mobile Applications Social Media Social Media (DE-588)4639271-3 gnd rswk-swf Patient (DE-588)4044903-8 gnd rswk-swf App Programm (DE-588)7705206-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Patient (DE-588)4044903-8 s Marketing (DE-588)4037589-4 s Social Media (DE-588)4639271-3 s App Programm (DE-588)7705206-7 s DE-604 Mack, John aut Erscheint auch als Online-Ausgabe 9781472456335 Erscheint auch als Online-Ausgabe, EPUB 9781472456342 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029451411&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Affinito, Letizia Mack, John Socialize your patient engagement strategy how social media and mobile apps can boost health outcomes Marketing of Health Services Professional-Patient Relations Communication Delivery of Health Care Mobile Applications Social Media Social Media (DE-588)4639271-3 gnd Patient (DE-588)4044903-8 gnd App Programm (DE-588)7705206-7 gnd Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4639271-3 (DE-588)4044903-8 (DE-588)7705206-7 (DE-588)4037589-4
title	Socialize your patient engagement strategy how social media and mobile apps can boost health outcomes
title_auth	Socialize your patient engagement strategy how social media and mobile apps can boost health outcomes
title_exact_search	Socialize your patient engagement strategy how social media and mobile apps can boost health outcomes
title_full	Socialize your patient engagement strategy how social media and mobile apps can boost health outcomes Letizia Affinito, Adjunct Professor of Marketing communications founder and CEO of brandnew MC and John Mack (aka Pharmaguy), Pharma Marketing Pundit, publisher of Pharma Marketing News and Pharma Marketing Blog
title_fullStr	Socialize your patient engagement strategy how social media and mobile apps can boost health outcomes Letizia Affinito, Adjunct Professor of Marketing communications founder and CEO of brandnew MC and John Mack (aka Pharmaguy), Pharma Marketing Pundit, publisher of Pharma Marketing News and Pharma Marketing Blog
title_full_unstemmed	Socialize your patient engagement strategy how social media and mobile apps can boost health outcomes Letizia Affinito, Adjunct Professor of Marketing communications founder and CEO of brandnew MC and John Mack (aka Pharmaguy), Pharma Marketing Pundit, publisher of Pharma Marketing News and Pharma Marketing Blog
title_short	Socialize your patient engagement strategy
title_sort	socialize your patient engagement strategy how social media and mobile apps can boost health outcomes
title_sub	how social media and mobile apps can boost health outcomes
topic	Marketing of Health Services Professional-Patient Relations Communication Delivery of Health Care Mobile Applications Social Media Social Media (DE-588)4639271-3 gnd Patient (DE-588)4044903-8 gnd App Programm (DE-588)7705206-7 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	Marketing of Health Services Professional-Patient Relations Communication Delivery of Health Care Mobile Applications Social Media Patient App Programm Marketing
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029451411&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT affinitoletizia socializeyourpatientengagementstrategyhowsocialmediaandmobileappscanboosthealthoutcomes AT mackjohn socializeyourpatientengagementstrategyhowsocialmediaandmobileappscanboosthealthoutcomes

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