Disciplined entrepreneurship workbook:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | |
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, New Jersey
Wiley
[2017]
|
| Schlagworte: | |
| Online-Zugang: | http://www.wiley-vch.de/publish/dt/books/ISBN978-1-119-36579-2/ Inhaltsverzeichnis |
| Beschreibung: | xxi, 263 Seiten Illustrationen |
| ISBN: | 9781119365792 1119365791 |
Internformat
MARC
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| 245 | 1 | 0 | |a Disciplined entrepreneurship workbook |c Bill Aulet ; edited by Chris Snyder |
| 264 | 1 | |a Hoboken, New Jersey |b Wiley |c [2017] | |
| 264 | 4 | |c © 2017 | |
| 300 | |a xxi, 263 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Entrepreneurship |0 (DE-588)7588126-3 |2 gnd |9 rswk-swf |
| 653 | |a Business & Management | ||
| 653 | |a Klein- u. mittelständische Unternehmen u. Existenzgründung | ||
| 653 | |a Small Business & Entrepreneurship | ||
| 653 | |a Wirtschaft u. Management | ||
| 655 | 7 | |0 (DE-588)4143389-0 |a Aufgabensammlung |2 gnd-content | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-029449713 | ||
Datensatz im Suchindex
| _version_ | 1804177054352015360 |
|---|---|
| adam_text | CONTENTS
PREFACE
xiii
INTRODUCING THE DISCIPLINED ENTREPRENEURSHIP CANVAS
xv
What Is the Disciplined Entrepreneurship Canvas, and Why Is It Important?
How to Approach the Disciplined Entrepreneurship Canvas
Example of Using the Disciplined Entrepreneurship Canvas with Feedback
STEP 0
How Do I Get Started? Should I? I
Your Passion
Your Team
Coming Up with an Idea or a Technology
Hybrid Idea: Mix of Market Pull and Technology Push
STEP I
Market Segmentation 11
What Is Step 1, Market Segmentation?
Why Do We Do This Step, and Why Do We Do It Now?
Process Guide
BONUS TOPIC
A Practical Guide to Primary Market Research 23
What Is Primary Market Research?
Worksheets
STEP 2
Select a Beachhead Market 39
What Is Step 2, Select a Beachhead Market?
Why Do We Do This Step, and Why Do We Do It Now?
Process Guide
General Exercises to Understand Concept
Worksheets
Decision for Team to Sign Off on the Beachhead Market
• ·
VII
VIII
Contents
STEP З
Build an End User Profile for the Beachhead Market 47
What Is Step 3, Build an End User Profile for the Beachhead Market?
Why Do We Do This Step, and Why Do We Do It Now?
Process Guide
General Exercises to Understand Concept
Worksheet
STEP 4
Estimate the Total Addressable Market (TAM) for the Beachhead Market 53
What Is Step 4, Estimate the Total Addressable Market (TAM) for the Beachhead Market?
Why Do We Do This Step, and Why Do We Do It Now?
Process Guide
General Exercises to Understand Concept
Worksheets
Advanced Topics: Bottom-Up TAM Analysis
STEP 5
Profile the Persona for the Beachhead Market 65
What Is Step 5, Profile the Persona for the Beachhead Market?
Why Do We Do This Step, and Why Do We Do It Now?
Process Guide
General Exercises to Understand Concept
Worksheets
Advanced Topic: Persona Profiles for Multisided End User Market
STEP 6
Full Life Cycle Use Case 79
What Is Step 6, Full Life Cycle Use Case?
Why Do We Do This Step, and Why Do We Do It Now?
Process Guide
General Exercises to Understand Concept
Worksheets
STEP 7
High-Level Product Specification 87
What Is Step 7, High-Level Product Specification?
Why Do We Do This Step, and Why Do We Do It Now?
Process Guide
General Exercises to Understand Concept
Worksheets
Advanced Topic: High-Level Product Brochure
STEP 8
Quantify the Value Proposition 95
What Is Step 8, Quantify the Value Proposition?
Why Do We Do This Step, and Why Do We Do It Now?
Process Guide
General Exercises to Understand Concept
Worksheets
Contents
STEP 9
Identify Your Next 10 Customers 101
What Is Step 9, Identify Your Next 10 Customers?
Why Do We Do This Step, and Why Do We Do It Now?
Process Guide
General Exercises to Understand Concept
Worksheets
STEP 10
Define Your Core 113
What Is Step 10, Define Your Core?
Why Do We Do This Step, and Why Do We Do It Now?
Process Guide
General Exercise to Understand Concept
Worksheet
STEP 11
Chart Your Competitive Position 119
What Is Step 11, Chart Your Competitive Position?
Why Do We Do This Step, and Why Do We Do It Now?
Process Guide
General Exercise to Understand Concept
Worksheet
STEP 12
Determine the Customer’s Decision-Making Unit (DMU) 125
What Is Step 12, Determine the Customer’s Decision-Making Unit (DMU)?
Why Do We Do This Step, and Why Do We Do It Now?
Process Guide
General Exercises to Understand Concept
Worksheet
STEP 13
Map the Process to Acquire a Paying Customer 131
What Is Step 13, Map the Process to Acquire a Paying Customer?
Why Do We Do This Step, and Why Do We Do It Now?
Process Guide
General Exercises to Understand Concept
Worksheets
BONUS TOPIC
Windows of Opportunity and Triggers 143
What Are Windows of Opportunities and Triggers?
Why Are They Important and Why Now?
Process Guide
General Exercises to Understand Concept
Worksheet
X
Contents
STEP 14
Estimate the Total Addressable Market (TAM) Size for Follow-on Markets 153
What Is Step 14, Estimate the Total Addressable Market (TAM) Size for Follow-on Markets?
Why Do We Do This Step, and Why Do We Do It Now?
Process Guide
General Exercises to Understand Concept
Worksheet
STEP 15
Design a Business Model 161
What Is Step 15, Design a Business Model?
Why Do We Do This Step, and Why Do We Do It Now?
Process Guide
General Exercises to Understand Concept
Worksheet
STEP 16
Set Your Pricing Framework 169
What Is Step 16, Set Your Pricing Framework?
Why Do We Do Tliis Step, and Why Do We Do It Now?
Process Guide
General Exercises to Understand Concept
Worksheet
STEP 17
Estimate the Lifetime Value (LTV) of an Acquired Customer 175
What Is Step 17, Estimate the Lifetime Value of an Acquired Customer?
Why Do We Do This Step, and Why Do We Do It Now?
Process Guide
General Exercises to Understand Concept
Worksheet
STEP 18
Map the Sales Process to Acquire a Customer 181
What Is Step 18, Map the Sales Process to Acquire a Customer?
Why Do We Do This Step, and Why Do We Do It Now?
Process Guide
General Exercises to Understand Concept
Worksheets
Example
STEP 19
Estimate the Cost of Customer Acquisition (COCA) 199
What Is Step 19, Estimate the Cost of Customer Acquisition (COCA)?
Why Do We Do This Step, and Why Do We Do It Now?
Process Guide
General Exercises to Understand Concept
Worksheets
Contents
STEP 20
Identify Key Assumptions 209
What Is Step 20, Identify Key Assumptions?
Why Do We Do This Step, and Why Do We Do It Now?
Process Guide
General Exercises to Understand Concept
Worksheet
STEP 21
Test Key Assumptions 215
What Is Step 21, Test Key Assumptions?
Why Do We Do This Step, and Why Do We Do It Now?
Process Guide
General Exercise to Understand Concept
Worksheet
STEP 22
Define the Minimum Viable Business Product (MVBP) 221
What Is Step 22, Define the Minimum Viable Business Product (MVBP)?
Why Do We Do This Step, and Why Do We Do It Now?
Process Guide
General Exercise to Understand Concept
Worksheet
STEP 23
Show That “The Dogs Will Eat the Dog Food” 225
What Is Step 23, Show That “The Dogs Will Eat the Dog Food”?
Why Do We Do This Step, and Why Do We Do It Now?
Process Guide
General Exercise to Understand Concept
Worksheet
STEP 24
Develop a Product Plan 231
What Is Step 24, Develop a Product Plan?
Why Do We Do This Step, and Why Do We Do It Now?
Process Guide
General Exercises to Understand Concept
Worksheets
BEYOND THE 24 STEPS
241
What Is Missing in the 24 Steps?
Worksheet
EXERCISE ANSWERS
245
INDEX
253
|
| any_adam_object | 1 |
| author | Aulet, Bill |
| author2 | Snyder, Chris |
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| author_GND | (DE-588)1043888527 (DE-588)138591237 |
| author_facet | Aulet, Bill Snyder, Chris |
| author_role | aut |
| author_sort | Aulet, Bill |
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| building | Verbundindex |
| bvnumber | BV044042704 |
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| dewey-full | 330 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 330 - Economics |
| dewey-raw | 330 |
| dewey-search | 330 |
| dewey-sort | 3330 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| spelling | Aulet, Bill Verfasser (DE-588)1043888527 aut Disciplined entrepreneurship workbook Bill Aulet ; edited by Chris Snyder Hoboken, New Jersey Wiley [2017] © 2017 xxi, 263 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Entrepreneurship (DE-588)7588126-3 gnd rswk-swf Business & Management Klein- u. mittelständische Unternehmen u. Existenzgründung Small Business & Entrepreneurship Wirtschaft u. Management (DE-588)4143389-0 Aufgabensammlung gnd-content Entrepreneurship (DE-588)7588126-3 s DE-604 Snyder, Chris (DE-588)138591237 edt John Wiley and Sons (DE-588)4101395-5 pbl Erscheint auch als Online-Ausgabe, ePDF 978-1-119-36577-8 Erscheint auch als Online-Ausgabe, ePUB 978-1-119-36578-5 http://www.wiley-vch.de/publish/dt/books/ISBN978-1-119-36579-2/ Verlag Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029449713&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Aulet, Bill Disciplined entrepreneurship workbook Entrepreneurship (DE-588)7588126-3 gnd |
| subject_GND | (DE-588)7588126-3 (DE-588)4143389-0 |
| title | Disciplined entrepreneurship workbook |
| title_auth | Disciplined entrepreneurship workbook |
| title_exact_search | Disciplined entrepreneurship workbook |
| title_full | Disciplined entrepreneurship workbook Bill Aulet ; edited by Chris Snyder |
| title_fullStr | Disciplined entrepreneurship workbook Bill Aulet ; edited by Chris Snyder |
| title_full_unstemmed | Disciplined entrepreneurship workbook Bill Aulet ; edited by Chris Snyder |
| title_short | Disciplined entrepreneurship workbook |
| title_sort | disciplined entrepreneurship workbook |
| topic | Entrepreneurship (DE-588)7588126-3 gnd |
| topic_facet | Entrepreneurship Aufgabensammlung |
| url | http://www.wiley-vch.de/publish/dt/books/ISBN978-1-119-36579-2/ http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029449713&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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