Ethnography for marketing and consumer research:
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston ; Delft
Now
[2017]
|
| Series: | Foundations and trends in marketing
volume 10, issue 2, 2015 |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | ix, 100 Seiten Illustrationen |
| ISBN: | 9781680832341 |
Staff View
MARC
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Record in the Search Index
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| adam_text | Contents
1 Ethnography - An Introduction 3
1.1 Introduction............................................. 3
1.2 Background............................................... 3
1.3 Ethnography - Methodological Principles.................. 8
1.4 Ethnography and Qualitative Research.................... 10
2 Qualitative Research 11
2.1 Qualitative Research - Some Preliminary Ideas........... 11
2.2 Objectives.............................................. 12
2.3 Conclusion.............................................. 23
3 Ethnography: A Research Method 25
3.1 Research Design, Purpose and Goals...................... 25
3.2 Research Steps.......................................... 26
4 A Grounded Theory Approach to the Analysis of Ethno-
graphic Data 47
5 Visual Ethnography
53
Appendices 63
A Interview Field Notes 65
B Extract form Field Notes 69
C Sample Coding Scheme 73
D A Grounded Theory Example Using NVIVO Software Pack-
age 75
E Visual Ethnography - An Elaboration 79
F Analysis of Visual Ethnographic Data - An Example 83
G Visual Ethnography Application - Home Interiors: Analysis of
Photographs 87
References
97
|
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| id | DE-604.BV044028167 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:41:35Z |
| institution | BVB |
| isbn | 9781680832341 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029435500 |
| oclc_num | 976016038 |
| open_access_boolean | |
| owner | DE-384 |
| owner_facet | DE-384 |
| physical | ix, 100 Seiten Illustrationen |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Now |
| record_format | marc |
| series | Foundations and trends in marketing |
| series2 | Foundations and trends in marketing |
| spelling | Venkatesh, Alladi Verfasser (DE-588)170142949 aut Ethnography for marketing and consumer research Alladi Venkatesh, David Crockett, Samantha Cross, Steven Chen Boston ; Delft Now [2017] ix, 100 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Foundations and trends in marketing volume 10, issue 2, 2015 Ethnologie (DE-588)4078931-7 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Marktforschung (DE-588)4037630-8 s Verbraucherverhalten (DE-588)4062644-1 s Ethnologie (DE-588)4078931-7 s DE-604 Crockett, David Verfasser (DE-588)1013943112 aut Cross, Samantha Verfasser aut Chen, Steven Verfasser aut Foundations and trends in marketing volume 10, issue 2, 2015 (DE-604)BV022936683 10,2 Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029435500&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Venkatesh, Alladi Crockett, David Cross, Samantha Chen, Steven Ethnography for marketing and consumer research Foundations and trends in marketing Ethnologie (DE-588)4078931-7 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4078931-7 (DE-588)4062644-1 (DE-588)4037630-8 |
| title | Ethnography for marketing and consumer research |
| title_auth | Ethnography for marketing and consumer research |
| title_exact_search | Ethnography for marketing and consumer research |
| title_full | Ethnography for marketing and consumer research Alladi Venkatesh, David Crockett, Samantha Cross, Steven Chen |
| title_fullStr | Ethnography for marketing and consumer research Alladi Venkatesh, David Crockett, Samantha Cross, Steven Chen |
| title_full_unstemmed | Ethnography for marketing and consumer research Alladi Venkatesh, David Crockett, Samantha Cross, Steven Chen |
| title_short | Ethnography for marketing and consumer research |
| title_sort | ethnography for marketing and consumer research |
| topic | Ethnologie (DE-588)4078931-7 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Ethnologie Verbraucherverhalten Marktforschung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029435500&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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