Ethnography for marketing and consumer research:
Gespeichert in:
| Hauptverfasser: | , , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston ; Delft
Now
[2017]
|
| Schriftenreihe: | Foundations and trends in marketing
volume 10, issue 2, 2015 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | ix, 100 Seiten Illustrationen |
| ISBN: | 9781680832341 |
Internformat
MARC
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| 035 | |a (OCoLC)976016038 | ||
| 035 | |a (DE-599)BVBBV044028167 | ||
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| 041 | 0 | |a eng | |
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| 100 | 1 | |a Venkatesh, Alladi |e Verfasser |0 (DE-588)170142949 |4 aut | |
| 245 | 1 | 0 | |a Ethnography for marketing and consumer research |c Alladi Venkatesh, David Crockett, Samantha Cross, Steven Chen |
| 264 | 1 | |a Boston ; Delft |b Now |c [2017] | |
| 300 | |a ix, 100 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Foundations and trends in marketing |v volume 10, issue 2, 2015 | |
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| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Crockett, David |e Verfasser |0 (DE-588)1013943112 |4 aut | |
| 700 | 1 | |a Cross, Samantha |e Verfasser |4 aut | |
| 700 | 1 | |a Chen, Steven |e Verfasser |4 aut | |
| 830 | 0 | |a Foundations and trends in marketing |v volume 10, issue 2, 2015 |w (DE-604)BV022936683 |9 10,2 | |
| 856 | 4 | 2 | |m Digitalisierung UB Augsburg - ADAM Catalogue Enrichment |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029435500&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
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Datensatz im Suchindex
| _version_ | 1804177029247008768 |
|---|---|
| adam_text | Contents
1 Ethnography - An Introduction 3
1.1 Introduction............................................. 3
1.2 Background............................................... 3
1.3 Ethnography - Methodological Principles.................. 8
1.4 Ethnography and Qualitative Research.................... 10
2 Qualitative Research 11
2.1 Qualitative Research - Some Preliminary Ideas........... 11
2.2 Objectives.............................................. 12
2.3 Conclusion.............................................. 23
3 Ethnography: A Research Method 25
3.1 Research Design, Purpose and Goals...................... 25
3.2 Research Steps.......................................... 26
4 A Grounded Theory Approach to the Analysis of Ethno-
graphic Data 47
5 Visual Ethnography
53
Appendices 63
A Interview Field Notes 65
B Extract form Field Notes 69
C Sample Coding Scheme 73
D A Grounded Theory Example Using NVIVO Software Pack-
age 75
E Visual Ethnography - An Elaboration 79
F Analysis of Visual Ethnographic Data - An Example 83
G Visual Ethnography Application - Home Interiors: Analysis of
Photographs 87
References
97
|
| any_adam_object | 1 |
| author | Venkatesh, Alladi Crockett, David Cross, Samantha Chen, Steven |
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| building | Verbundindex |
| bvnumber | BV044028167 |
| classification_rvk | QP 611 |
| ctrlnum | (OCoLC)976016038 (DE-599)BVBBV044028167 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV044028167 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:41:35Z |
| institution | BVB |
| isbn | 9781680832341 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029435500 |
| oclc_num | 976016038 |
| open_access_boolean | |
| owner | DE-384 |
| owner_facet | DE-384 |
| physical | ix, 100 Seiten Illustrationen |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Now |
| record_format | marc |
| series | Foundations and trends in marketing |
| series2 | Foundations and trends in marketing |
| spelling | Venkatesh, Alladi Verfasser (DE-588)170142949 aut Ethnography for marketing and consumer research Alladi Venkatesh, David Crockett, Samantha Cross, Steven Chen Boston ; Delft Now [2017] ix, 100 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Foundations and trends in marketing volume 10, issue 2, 2015 Ethnologie (DE-588)4078931-7 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Marktforschung (DE-588)4037630-8 s Verbraucherverhalten (DE-588)4062644-1 s Ethnologie (DE-588)4078931-7 s DE-604 Crockett, David Verfasser (DE-588)1013943112 aut Cross, Samantha Verfasser aut Chen, Steven Verfasser aut Foundations and trends in marketing volume 10, issue 2, 2015 (DE-604)BV022936683 10,2 Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029435500&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Venkatesh, Alladi Crockett, David Cross, Samantha Chen, Steven Ethnography for marketing and consumer research Foundations and trends in marketing Ethnologie (DE-588)4078931-7 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4078931-7 (DE-588)4062644-1 (DE-588)4037630-8 |
| title | Ethnography for marketing and consumer research |
| title_auth | Ethnography for marketing and consumer research |
| title_exact_search | Ethnography for marketing and consumer research |
| title_full | Ethnography for marketing and consumer research Alladi Venkatesh, David Crockett, Samantha Cross, Steven Chen |
| title_fullStr | Ethnography for marketing and consumer research Alladi Venkatesh, David Crockett, Samantha Cross, Steven Chen |
| title_full_unstemmed | Ethnography for marketing and consumer research Alladi Venkatesh, David Crockett, Samantha Cross, Steven Chen |
| title_short | Ethnography for marketing and consumer research |
| title_sort | ethnography for marketing and consumer research |
| topic | Ethnologie (DE-588)4078931-7 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Ethnologie Verbraucherverhalten Marktforschung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029435500&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV022936683 |
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