APA (7th ed.) Citation

Venkatesh, A., Crockett, D., Cross, S., & Chen, S. (2017). Ethnography for marketing and consumer research. Now.

Chicago Style (17th ed.) Citation

Venkatesh, Alladi, David Crockett, Samantha Cross, and Steven Chen. Ethnography for Marketing and Consumer Research. Boston ; Delft: Now, 2017.

MLA (9th ed.) Citation

Venkatesh, Alladi, et al. Ethnography for Marketing and Consumer Research. Now, 2017.